--- description: Freshmarketer : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Freshmarketer - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de marketing avec IA](/directory/34136/ai-marketing-tools/software) > [Freshmarketer](/software/1008465/freshmarketer) # Freshmarketer Canonical: https://fr.capterra.ca/software/1008465/freshmarketer Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/1008465/freshmarketer?page=2) > Logiciel de marketing automation complet. Créé pour les marketeurs. Conçu pour les humains. > > Conclusion : 25 utilisateurs lui ont donné la note de **4.4/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.4/5** | 25 Avis | | Simplicité | 4.1/5 | D'après l'ensemble des avis | | Support client | 4.2/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.0/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.2/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Freshworks - **Pays**: San Mateo, É.-U. - **Fondé**: 2011 ## Contexte commercial - **Type de licence**: (Version gratuite disponible) (Version d’essai gratuite) - **Public cible**: Travailleur autonome, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), Android (mobile), iPhone (mobile), iPad (mobile) - **Langues**: allemand, anglais, chinois traditionnel, coréen, espagnol, français, japonais, néerlandais, portugais, russe - **Pays disponibles**: Allemagne, Australie, Brésil, Canada, Chine, Espagne, France, Inde, Irlande, Israël, Japon, Mexique, Nouvelle-Zélande, R.A.S. chinoise de Hong Kong, Royaume-Uni, Singapour, Suisse, États-Unis ## Fonctionnalités - A/B Testing - Actions découlant d'un événement - Analyse d'entonnoir - Analyse des campagnes - Analyse statistique - Analyse visuelle - Automatisation du marketing - Ciblage du public - Envoi de SMS en masse - Gestion des abonnés - Gestion des campagnes - Gestion des contacts - Gestion des modèles - Heatmaps - Intelligence artificielle et apprentissage automatique - Logiciels CRM (gestion de la relation client) - Marketing Management - Marketing multicanal - Marketing par courriel - Marketing social - Mesure des performances - Pages de renvoi et formulaires web - Personnalisation - ROI Tracking - Rapports et analyses - Rapports et statistiques - Real-Time Analytics - Réponses automatisées - Scroll Maps - Segmentation - Segmentation de la clientèle - Split testing - Suivi comportemental - Suivi des campagnes - Suivi des conversions - Tableau de bord d'activités - Visualisation de données - Éditeur visuel ## Intégrations (9 au total) - Freshdesk - HubSpot CRM - HubSpot Marketing Hub - Mailchimp - PandaDoc - QuickBooks Money - ResponseTap - Shopify - TeamViewer ONE ## Ressources d'aide - Service client/courriel - FAQ/forums - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) - Chat/Clavardage ## Category - [Logiciels de marketing avec IA](https://fr.capterra.ca/directory/34136/ai-marketing-tools/software) ## Catégories connexes - [Logiciels de marketing avec IA](https://fr.capterra.ca/directory/34136/ai-marketing-tools/software) - [Outils d'analyse marketing](https://fr.capterra.ca/directory/31018/marketing-analytics/software) - [Logiciels de page de renvoi (landing page)](https://fr.capterra.ca/directory/30844/landing-page/software) - [Logiciels de marketing conversationnel](https://fr.capterra.ca/directory/31562/conversational-marketing-platform/software) - [Outils de marketing](https://fr.capterra.ca/directory/32155/all-in-one-marketing/software) ## Logiciels similaires 1. [Omnisend](https://fr.capterra.ca/software/153508/omnisend) — 4.7/5 (836 reviews) 2. [HubSpot Marketing Hub](https://fr.capterra.ca/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) 3. [Marketo Engage](https://fr.capterra.ca/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 4. [EngageBay CRM](https://fr.capterra.ca/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 5. [Mailchimp](https://fr.capterra.ca/software/110228/mailchimp) — 4.5/5 (17572 reviews) ## Avis ### "Efficient Multi-tool for your Marketing Team" — 5.0/5 > **Jake** | *9 mars 2019* | Internet | Taux de recommandation : 10.0/10 > > **Avantages**: Multiple apps and features all in one place. Keeps your workflow clean. Very intuitive, good for efficient onboarding Funneling and heatmap tools are top notch. A/B test insights have more than made up for the cost on their own > > **Inconvénients**: Price might be high for certain smaller organizations, but most can probably gain way more through insights than Freshmarketer will ever cost. Documentation isn't the best ----- ### "All-in-one tool for marketers" — 5.0/5 > **Utilisateur vérifié** | *7 novembre 2018* | Marketing et publicité | Taux de recommandation : 9.0/10 > > **Avantages**: As a marketer, freshmarketer is what always helps me and my team. It offers you with multiple apps and features which means you don't have to buy all those apps individually. For instance, it comes with a heatmap, A/B testing tool, funnel optimization, etc. You don't need a separate split testing or conversion optimization or survey tool if you are using freshmarketer. So it does save a lot of money at the end of the day which is a big plus. Chrome extension is really helpful. You can create and manage campaigns right from your browser. You can use it free for life but with limited features. > > **Inconvénients**: 1. It is expensive. There is a free plan but it is too basic in nature and you won't be able to use the best features. And when you want to switch to the paid plan, it gets really pricey. 2. There are bugs that might irritate you. It is still in the developing stage so most of the issues get fixed but you will experience new ones but it is evolving. > > I'd recommend Freshmarketer's free forever plan. It is best for bloggers, affiliates, small businesses, and startups. The premium plan is for medium and large businesses. ----- ### "Conversion rate optimization doesn't work at all, Support is tragically bad" — 1.0/5 > **Vilius** | *4 octobre 2020* | Services et technologies de l'information | Taux de recommandation : 0.0/10 > > **Avantages**: It was really widely marketed, you can found something advertised about freshmarketer on the every search query. > > **Inconvénients**: The only thing - Conversion Rate Optimization tool, which was the most interesting to - doesn't work at all. > > The dashboard looks modern and quite easy to navigate, but looks like freshmarketer tool is ONLY about email marketing. The only thing crucial to us is Conversion Rate Optimization tool and after setting up the account and code snippet into our website, seems like that particular section of the tool doesn't work at all. It just doesn't respond. I don't know, if it's some kind of bug or just undeveloped product. The biggest con of al this that it's impossible to reach out to the customer support. I've sent at least 4 queries already, no respond. And it's been 3 working days already. ----- ### "Freshmarketer is a simple yet powerful tool for making A/B test, Split URL test, Funnels, etc." — 5.0/5 > **Utilisateur vérifié** | *24 avril 2018* | Taux de recommandation : 10.0/10 > > **Avantages**: - Really simple to setup either the connection to the app and tests. - Lots of features to experiment with. - Nice user interface. - Great documentation. > > **Inconvénients**: - Since it is based on JS, may be slow some times - The pricing can be high - Can be a little confusing to set up a split test for the first time. - Documentation hard to find > > It is helping the company that I work for to better understand it's users behavior on the site in order to make the process easier and increasing conversions ----- ### "Insane Insights" — 5.0/5 > **Utilisateur vérifié** | *17 mai 2019* | Marketing et publicité | Taux de recommandation : 10.0/10 > > **Avantages**: I needed a solution to help me identify the reasons behind poor conversions. I had many assumptions and hypothesis. But I knew to test each factor would take forever until I found Freshmarketer. It is the one shop tool to answer all your hypothesis by iterating experimenting. Also, they are a great resource. They are great at explaining a process, why it's needed and it's benefits. Their forum analysis is my favorite feature. > > **Inconvénients**: It takes time to set up the first test. Just like everything, there is a learning curve involved. > > You can try it for free\! So many tools you can use for free. You can tell they care about user/business requirements and challenges. A UX dream. ----- Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/1008465/freshmarketer?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/1008465/freshmarketer) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | ----- ## Données structurées