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Hootsuite - Avis

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Hootsuite vous aide à développer votre marque, renforcer les relations avec vos clients et améliorer vos performances grâce aux médias sociaux.

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Avantages :

The analytics side of Hootsuite is one of its greatest strengths. The support team respond quickly.

Inconvénients :

Additionally at least once or twice the scheduled content has failed to post, and it is difficult to track these.

Hootsuite - Notes

Note moyenne

Simplicité d’utilisation
4,3
Service client
4,2
Fonctionnalités
4,2
Rapport qualité-prix
4,2

Probabilité de recommander le produit

8,0/10

Hootsuite a reçu une note globale de 4,4 étoiles sur 5 d'après 3 295 avis d'utilisateurs publiés sur Capterra.

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Veronica
Assistant manager
Utilisateur LinkedIn vérifié
Divertissement, 51-200 employés
Temps d'utilisation du logiciel : Version d’essai gratuite
Source de l'avis

Stay uptodate with social media posts Effortlessly!

5,0 il y a 3 mois
Sous-titres en français disponibles pour la vidéo
Bennani
Freelance (Maroc)
Logiciels, Travailleur autonome
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Puissant mais perfectible

4,0 il y a 2 ans

Commentaires : J'utilise Hootsuite depuis un peu plus de 5 ans désormais et j'ai rapidement été ravi de sa simplicité et de sa performance. Mais aussi du fait que je peux piloter toute mon activité sur les réseaux sociaux, grâce à une vue complète sur le tableau de bord. Malheureusement, la série de bugs m'a progressivement poussé à déchanter et à changer de logiciel.

Avantages :

L'utilisation de Hootsuite est d'une limpidité sans égal. De plus, il uniformise la gestion de mes réseaux sociaux en planifiant notamment jusqu'à 350 messages . Ce logiciel dispose aussi d'une fonctionnalité de recherche conséquente permettant par exemple, sur Twitter, de cibler géographiquement mes requêtes. Enfin, il offre un important registre d'applications dans lequel on peut ajouter d'autres réseaux sociaux mais aussi des outils marketing.

Inconvénients :

Hootsuite souffre de plusieurs bugs, certains messages programmés n'arrivant pas à destination sur Instagram, alors que l'interface mentionne le contraire. Ce logiciel est bien plus aisé à utiliser sur ordinateur que sur mobile.

Anne Hélène
Funder (France)
Internet, 2-10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Un outil indispensable pour le cm

5,0 il y a 5 mois

Commentaires : Cela fait 5 ans que j'utilise ce logicielles et je ne me vois pas utiliser un autre aujourd'hui

Avantages :

Ce que j'aime le plus c'est sa facilité d'utilisation et ces tableaux de bord qui nous permet d'avoir en un clein d'œil toutes les informations souhaitées

Inconvénients :

Le fait que l'outil ne soit plus gratuit pour un compte et 3 réseaux de ce fait je ne le recommande plus lors de mes formations en Community management lors de la mise en application.

Magalie
Freelance (France)
Marketing et publicité, Travailleur autonome
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

J'adore utiliser Hootsuite !

5,0 il y a 6 mois

Commentaires : Je suis relativement satisfaite. Les publications se publient automatiquement sans avoir besoin de se rendre sur l'application, une fois qu'elles sont créées.

Avantages :

J'adore le fait de pouvoir programmer automatiquement les publications à venir, sur plusieurs semaines et sur des réseaux sociaux différents. C'est relativement facile d'utilisation une fois qu'on a compris le système.

Inconvénients :

Les débuts n'étaient pas évident, le temps de comprendre comment fonctionne l'automatisation des publications.

¿¿¿¿ Cynthia ¿
¿¿¿¿ Cynthia ¿
CFO (É.-U.)
Utilisateur LinkedIn vérifié
Gestion de l'enseignement, 51-200 employés
Temps d'utilisation du logiciel : Version d’essai gratuite
Source de l'avis

Alternatives envisagées :

Hootsuite is a great tool for social media management

5,0 il y a 3 semaines Nouveau

Commentaires : I think Hootsuite is a great platform. I would like to see them support nonprofit organizations. We decided to move forward to another social media tool from Hootsuite because we needed more than a 50% discount, which is nice, but many organizations gift free accounts to impactful nonprofit missions like ours.

Avantages :

I like the looks and feels and the ease of use. It takes practice to use any software, but overall the technology and widespread tools available make Hootsuite a great platform!

Inconvénients :

The price is a bit high, but the free trial was nice to become familiar with their software.

Cassandra
Director (R.-U.)
Édition, Travailleur autonome
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Alternatives envisagées :

Great social media management tool

4,0 il y a 4 semaines Nouveau

Avantages :

Hootsuite is easy to get started with and add content to for several platforms. It also auto posts content so you can set it up and not ahve to worry about posting new content on your social media platforms.

Inconvénients :

Overall I feel that Hootsuite is expensive for what it offers and other platforms have better functions for things like evergreen content and reusing content.

Morgan
Event & Social Media Manager (É.-U.)
Événementiel, 11-50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées :

Useful but not above-and beyond

3,0 le mois dernier Nouveau

Commentaires : I would say to use other social media marketing tools like Canva (creation and planning) and now I use our email marketing tool (Constant Contact) for email management AND social media planning. HootSuite was subpar and worked fine but I prefer other programs nowadays.

Avantages :

I liked the ease of use for the software. At the time, it did the job and got done what we needed in a more minimal way than other social media management tools I have used.

Inconvénients :

Lack of features and analytics, very niche feature, no content creation tools, poor customer service

Brock
Brock
Vice President of Marketing (É.-U.)
Utilisateur LinkedIn vérifié
Vente au détail, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Great for businesses and distributed teams

5,0 il y a 4 mois

Commentaires : This is a great tool that has enormously helped our content team stay organized and post on a regular consistent basis.

Avantages :

Hootsuite makes it easy for our distributed team of content contributors to submit content, and our internal team can then create a posting calendar and use automated posting to make the management of all of our social platforms fast and simple.

Inconvénients :

We really like hootsuite, but it would be nice if more platforms and types of posts could be made.

Marissa
Communications & Development Manager (É.-U.)
Gestion d'organisme à but non lucratif, 2-10 employés
Temps d'utilisation du logiciel : Version d’essai gratuite
Source de l'avis

Alternatives envisagées :

Industry leader but SO expensive

4,0 le mois dernier Nouveau

Commentaires : A great option overall but for the price point and the specific needs of the nonprofit organization I work for, just not a good fit at all!

Avantages :

Industry leader for social media management with a ton of features and the capital within the company to provide overall high quality services and rapid developments/improvements

Inconvénients :

So incredibly expensive even with the 50% nonprofit discount. Considering the nonprofit I work for only needs/wants SMM for Facebook and Instagram, too, using Facebook Meta Business Suite (which is free) is clearly the more economic option than Hootesuite for us. I also found Hootesuite to have extremely limited integration capabilities with other platforms.

Heejin
Social Media Lead (É.-U.)
Gestion d'organisme à but non lucratif, 51-200 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Alternatives envisagées :

Best social media management on market for value and features

5,0 il y a 3 semaines Nouveau

Avantages :

Critical for managing multiple social media accounts in one spot. With analytics, scheduled posting, inboxes that allow you to view comments and likes - all at the most competitive rates and prices - Hootsuite covers it all.

Inconvénients :

Since it has a lot of features, it took me a while to learn them all. However it was a pretty quick process.

Victoria
Victoria
Content Creator (Zimbabwe)
Utilisateur LinkedIn vérifié
Services et technologies de l'information, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Perfect for Post Scheduling

5,0 il y a 2 semaines Nouveau

Avantages :

I love that I'm able to schedule post. This saves me a lot of time since I can create all my posts for the whole week at once. Apart from that, I'm able to edit the content anytime before it goes live.

Inconvénients :

The price is a bit steep and once your content has been posted, you will not be able to edit it.

Ezechiel Narcisse
Ezechiel Narcisse
CEO (Côte d’Ivoire)
Utilisateur LinkedIn vérifié
Marketing et publicité, 2-10 employés
Temps d'utilisation du logiciel : Version d’essai gratuite
Source de l'avis

Manage all my social media platforms in one place

4,0 il y a 2 mois

Commentaires : I used to log into multiple social media accounts throughout the day and it was taking away from my work. Now, with Hootsuite, I only have to check into one place for all my social media updates and messages. This has been a huge boost to my productivity.

Avantages :

I love this tool because it consolidates all my social media accounts into one place. It allows me to schedule posts and keep track of my follower counts on all the different networks. Hootsuite is a great fit for businesses of all sizes, but it's especially useful for companies that have multiple users who need to work on social media. Hootsuite is also great for monitoring your social media accounts.

Inconvénients :

Nothing to say about this product. It is highly useful for me

Ivan Harris
Ivan Harris
Research Assistant (Philippines)
Utilisateur LinkedIn vérifié
Politique publique, 11-50 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Nothing Beats with Hootsuite

5,0 le mois dernier Nouveau

Avantages :

I first encountered Hootsuite when I was working in the government months ago, when I have to keep in track on what is going on in the extractives industry in the Philippines. Hootsuite effectively gathers trends in the market by scanning out all possible articles that associate with the words you have placed in the option menu. You can also share the feed to the rest of the team, which makes the analysis work more efficient.

Inconvénients :

What I do not like about Hootsuite however is its pricing. There are other platforms in the market that offer the same versatility as that of Hootsuite.

Darwin
Darwin
Chief Operating Officer (Nicaragua)
Utilisateur LinkedIn vérifié
Marketing et publicité, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Social Media tool that makes everything easier for you!

4,0 il y a 4 semaines Nouveau

Avantages :

It's very complete, the vast features are definitely its major asset!

Inconvénients :

Could be a bit tough to use for unexperienced social media managers, user interface could be more visual and intuitive.

Jhonjerlyn
CEO (É.-U.)
Immobilier, 1 001-5 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

A bold system that helps you and traffic to your social networks in a matter of minutes.

5,0 il y a 2 mois Nouveau

Commentaires : It is a platform that is complete with respect to the functionalities that it offers, I'm happy with the general functionality that this platform has represented during all this time, we have been using it for more than a year and the results have been innovative, all our social networks have remained quite revelant activity day in day out, as well as added quite a bit of interaction with customers. We would love for this platform to implement an anti-spam system, which can block any irregular activity in our messages from the inbox of our social networks, this would help a lot today. And within this platform, only the rates must be improved, the inbox system must also be improved so that it is more beneficial and can have a greater order in the messages received. The general features of this platform help social networks remain active, you can interact with customers through comments, and reactions, as well as you can see how many times your customers share the publication.

Avantages :

Hootsuite is a fairly system to manage all kinds of social networks, its wide availability and the few limits ti has help social networks to be managed in a concrete way, as well as monitoring and managing the traffic in each of them. What I like the most about this platform is that it offers me real-time analysis and visualization of the activity of all the platforms, I can visualize the activity of Facebook or Instagram accounts from this platform in real time, visualize comments, reactions or interactions of the customers with other publications, all in real time. Another thing that I like is that this platform allows me to create scheduled publications, I can create a publication and select where the publication will be sent, I can select several social networks at the same time so that this publication is uploaded at an exact time in all the social networks that I selected, program publications has improved the activity of our social networks in scale, because it has maintained activity in an automated way, without the need to do anything manually.

Inconvénients :

One of the negative things about this platform is that it is a bit complicated to manage messages received within it, when we link all the social networks that we use in this company, all the messages received are stored in the same tray input, this causes all the received messages to be combined and it turns out to be a bit difficult to read each one of them and know which social network it comes from, I would like the inbox to be much more organized, dividing each one of the messages received in each social network, this would help us to have an incredible order in the messages received and to be able to attend to each of them little by little. Another negative thing is that this platform should offer much more affordable prices, currently I only recommend using this platform in large companies that can cover the high costs it has.

Shaheer
Shaheer
Technical Writer (Pakistan)
Utilisateur LinkedIn vérifié
Services et technologies de l'information, 51-200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées :

It's Easy and Good

4,0 il y a 4 mois

Commentaires : As the number of social media users grows, Hootsuite has become an indispensable part of business operations. It integrates with tens of social networks and has a 30-day free trial. It is easy to use and affordable. With millions of users, it's easy to see why Hootsuite has millions of users. It's no wonder, then, that it's the number one social media management tool for small businesses.

Avantages :

Hootsuite is a social media management tool with millions of users. It has the advantage of allowing you to view up to five social networks simultaneously, and its easy to use interface lets you easily flick between different social media profiles, campaigns, and customers. However, it does have some limitations.

Inconvénients :

Though its scheduling capabilities are basic, it does have some useful features. Like its ability to monitor key terms and hashtags, Hootsuite helps you grow your social media presence. Some features are limited, like the inability to bulk-schedule via import. If you're looking for a more advanced solution for your social media marketing strategy, Hootsuite may not be right for you.

Ernesto Alfonso
Ernesto Alfonso
Director (Mexique)
Utilisateur LinkedIn vérifié
Institutions religieuses, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Herramienta imprescindible para ComunityManager

5,0 il y a 5 mois

Commentaires : No puedes concebir tu trabajo de Comunity Manager sin esta herramienta, es necesaria.

Avantages :

La capacidad de integrar todas las redes sociales y administrarlas es impactante, su fácil organización, feeds y menciones es única. Por medio de ella puedes visualizar todas tus redes y administrarlas con rapidez y eficacia.

Inconvénients :

La versión gratuita es limitada pero la de paga vale cada centavo que puedas invertir. Fuera de ello no tiene contras.

Alberto
Marketing Manager (É.-U.)
Gestion de l'enseignement, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

A Great Tool For Social Scheduling - But Others Offer More For Less

4,0 il y a 5 mois

Commentaires : Overall the product has served us well; we're still using it daily and are able to plan campaigns around our scheduling abilities, we're able to connect directly with our customers and assigned potential customer service issues within our team with a few clicks. Over time however, social platforms are getting savvy to the needs of businesses are starting to build out their own business tools and scheduling/performance analytics hubs (Facebook Business and Twitter for Business for one). It remains to be seen how Hootsuite will compete with free as the platforms begin to grow this part of their businesses.

Avantages :

Social Post Scheduling is the raison d'etre for Hootsuite and it does it effectively and with lots of options including custom tagging for your analytics platform. If you're only interested in being able to schedule and post to multiple social media channels, this is the first place to look.

Inconvénients :

The pricing and tiers no longer make sense as many of their competitors are offering similar/better scheduling and posting options at a lower price (or free with limitations). In 2022, Instagram post scheduling shouldn't be an exclusive feature.

Arzu
Arzu
Digital Marketing Specialist (Turquie)
Utilisateur LinkedIn vérifié
Logiciels, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Useful for beginners but high priced

4,0 il y a 6 mois

Commentaires : Especially for the free version, I can say that since we have switched to a maker-checker structure in our social media marketing process, checking the planned posts much earlier prevents problems that may occur in the instant posting. Making improvements on the features I explained in the cons section will make the product much more effective, but if you are just a beginner, it will be easier for you to try the free plan.

Avantages :

It's useful to connect more than one social platform and manage all of them from one channel.

Inconvénients :

Unfortunately I think the pricing is expensive. Also, the lack of a scheduling option for stories complicates the process. The most important shortcoming for me is the lack of a PDF scheduling option for LinkedIn. I think this is a very necessary feature especially for B2B marketers. I also think it is necessary to integrate more social media accounts, especially for the free plan. I understand the scheduling limits, but I think every marketer, even if it is a free plan, needs to be able to use all social media accounts on the free plan to test the effectiveness of the product.

Joanmarie
Executive & Communications Assistant (É.-U.)
Enseignement primaire et secondaire, 501-1 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées :

Almost Perfect!

5,0 l’année dernière

Commentaires : Hootsuite has always been my goto for businesses getting off the ground or those that are on a low budget. They offer such great and essential features in an easy-to-use platform. As a school district, we have an overwhelming amount of content that needs to go out and MUST be present on any and all social platforms. When I realized we could not hit all of the platforms we needed, and that we were limited to the number of posts, we were forced to make a shift to another platform. Hootsuite dashbord is awesome with the features it provides, but to a multitasking pro the dashboard was a bit intimidating - felt it could have been organized and simplified (not all features needed to have a button on the dashboard... categorize!)

Avantages :

I love Hootsuite for it's creativity, content management features, scheduling, drafting, duplicating, and monitoring of content performance. In my mind they are a top competitor!

Inconvénients :

There are a few small challenges that left me scratching my head. I did not like that I was so limited (even after purchasing the basic) on the platforms that I could post to - they are so close to perfection! Everyone should be free to post to every platform they need to... maybe limit the posts, monitoring, and reporting... but NOT the platforms!

Ben
Director of Communications (É.-U.)
Enseignement supérieur, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Getting Better with Time

5,0 il y a 2 ans

Commentaires : Overall, Hootsuite provides a single place to monitor multiple social media platforms, create branded and consistent marketing campaigns, schedule content in advance with easy oversight, and get insights into content performance.

Avantages :

Hootsuite is a great way to set up a multi channel dashboard to have greater oversight of your social media channels. I appreciate that it covers all the major platforms, including Facebook, Twitter, and Instagram.

Inconvénients :

At this point in time, users can't directly publish content to the Facebook and Instagram stories, which are major marketing tools. Where as you can pre schedule traditional posts, it's not an option for stories.

Thomas
Social Media & Content Specialist (Canada)
Marketing et publicité, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

A Good Option for Social Publishing and Monitoring

4,0 il y a 3 ans

Commentaires : At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.

Avantages :

One of my favorite things about Hootsuite is the ability to 'autoschedule' posts based on the time that you're likely to receive the most engagement. This takes a lot of the guesswork out of the job of a social media manager, as you can tend to labor over the details like whether or not something is emergent enough to post right now or whether you should wait to schedule it in the future. I find Hootsuite's customizable streams can be helpful in mitigating a lot of the noise that comes along with social media, but constant algoritm and UI updates to platforms like Twitter can make streams obsolete quickly. The platform is super simple to get set up and running with, and the free version (which I'm currently using for my personal accounts/projects) is perfectly serviceable for teams with 3 social accounts or fewer. I've never had to reach out to support, but Hootsuite's online presence is great and they're constantly providing materials that are helpful to social media managers.

Inconvénients :

I find their integration with Instagram somewhat lacking. During my time with Hootsuite, I have scheduled countless Instagram posts, but the way the marriage between Instagram and Hootsuite Works means that you can schedule the post, but you need to open the app on your phone and hit send when the time comes to actually publish your post. I have missed so many Instagram posts because of this, and the fact that I only appear to get a notification when It's time to post on Instagram about half the time. I realize that this isn't necessarily all Hootsuite's fault, but this is a real downer, and leaves me wishing that the integration was better

Randi
Marketing Director (É.-U.)
Internet, 2-10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

One of the Original Content Schedulers and Management Systems!!!

5,0 il y a 3 ans

Commentaires : Hootsuite is a great tool. I find it useful in scheduling large batches of content. For example, for a few clients I can plan out and schedule my entire 3 months worth of content. It's a great tool for an agency who may focus on one type of client, be able to "recycle" and reword similar posts and upload the content across multiple clients simultaneously through an excel upload! I personally like to use Hootsuite as my blueprint. I know I will get my content posts uploaded and out there. I still like to log onto individual social networks and post on there in real time . I like Hootsuite for managing and responding to comments and DMs as I prefer using a computer and typing and checking spelling. Don't use Hootsuite as your only tool. You really need to go into networks and manually update them as well. Hootsuite hasn't cracked down on LIVE yet either and live video is a great tool!

Avantages :

I was one of the early adapters using Hootsuite. Originally all the options blew me away! Awesome to have on one dashboard all my social networks with multiple tabs in front of me. I also love that I could schedule the same posts and click off on multiple social networks. It's really good for marketers who can re-use content across multiple clients accounts, for example if I run a social media marketing agency and can use similar food content across all the food social media accounts that I follow. I also had liked I could build the posts in an excel and import it. I like your "university" and offering classes!!! I like your reports.

Inconvénients :

Overtime as social media space evolved there were functions I wished you had sooner. Instagram posting and scheduling was very clunky when it first came out that it had to notify my clients to push through the Instagram post that I had done. It took you a while to integrate Pinterest. I'm not sure if you're able to let me schedule on someone's personal Facebook account (I know this was on Facebook but I wish this was easier to do!) . Hootsuite mobile-I personally don't use your mobile. I only use Hootsuite on desktop because of the breadth of multiple social networks and tabs.

Meisha
Marketing Manager (É.-U.)
Logiciels, 501-1 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Sufficient Free Tool for Social Media Scheduling

4,0 il y a 3 ans

Commentaires : Hootsuite is a great free tool for beginners and small social media teams! It's easy to use and has just about all of the basics you could need to start scheduling and managing social.

Avantages :

Hootsuite is a great free solution for basic social media management. I enjoy the dashboard customizations, where you can pull in different channels and features (ex: posts, timelines, mentions, etc.) all in one easy-to-manage interface. It also makes social listening easy versus having to log in and manage notifications manually on each individual platform. In general, Hootsuite is easy to learn given some experience with other SaaS platforms. The interface is intuitive and easy to navigate. And, they offer a ton of free resources to help you get up to speed with the platform and social media management in general, which is nice. With the free version, you can manage three social profiles. This is great for personal use or for managing in-house social, but not ideal for agencies or managing multiple clients/accounts. Surprisingly, however, you can schedule as many posts as you want within those three profiles, which is great for advanced planning.

Inconvénients :

The integrations and features/functionality could be better. I personally prefer to use HootSuite to schedule tweets and prefer to schedule other content for Facebook and LinkedIn within the actual platforms. It's fine to use HootSuite in a pinch, but you are able to do a lot more customizations within the individual platforms. Kind of a pain to do it separate/manually, but you get a better post/product in return. For example, you often can't add multiple images to a post or do a carousel-style post as you could directly within Facebook. Like most SaaS products that have a free version, there are limitations. For anything more than managing in-house or personal social, you'd likely need to invest in one of the paid plans and really compare what's offered in HootSuite vs some of the other more enterprise solutions. The reporting is also fairly limited and you'll likely have to work within the platforms directly or use other tools to get a full picture of social media performance.

Utilisateur vérifié
Account Executive (É.-U.)
Utilisateur LinkedIn vérifié
Marketing et publicité, 201-500 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Love this social tool!

4,0 il y a 3 ans

Commentaires : I saved ENORMOUS amounts of time with Hootsuite. I can't imagine doing all that it helped me do manually... from monitoring comments, to responding to people, to scheduling multiple posts a week on multiple platforms per week, to everything in between. Hootsuite really helped me streamline my job even when we had limited budgets and resources to do anything else.

Avantages :

I used to do full-time social media management and was using Hootsuite constantly to schedule posts for my clients and track social conversations and mentions in real time. I love how simple and easy it is to use – you'd never think multiple columns across your screen would work or keep you sane... but it gets the job done! I can easily respond to people, retweet it, flag it and more. Another awesome think I love about Hootsuite is the ability you have to help gather content. I was constantly looking for things to retweet to get engaged with others online, so I used one of my columns to track particular keywords. I could then get real-time tweets and posts from people talking about the topics I wanted to engage with and retweet for the brands I was managing. Honestly that made my job 100x easier!

Inconvénients :

I do know it has been a little clunky for me in the past. Sometimes keyword columns won't update and I've had to delete and recreate the search – or I would schedule posts and the photos wouldn't go out. I think they have fixed some of these issues over the years. There is also a maximum number of columns you can create in the free version, so I sometimes ran into issues where I wanted to use more features but couldn't. But, overall, I appreciate the value I got for the $$.

Harry
Digital Marketing Manager (R.-U.)
Vente au détail, 51-200 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis
Source : SoftwareAdvice

Great tool, but feels like it could still do with something extra - better planning, more LinkedIn features

4,0 il y a 4 ans

Commentaires : It might feel like it's missing a few extras, but generally its a really useful platform and out social media activity has been much better in terms or both organisation and analytics. There's also a massive community for Hootsuite so you can always find out how other people are using it. We used a Meltwater before and it was so scientific and clunky to set up we never ended up using it. We use Hootsuite daily now and the ability to shorten links is also really helpful.

Avantages :

Really easy to use and so many resources. The platform is brilliant for scheduling and you don't even have to visit the other social platforms to post and engage with the audience. You can really customise the streams for each user which is great for productivity, and the analytics is really useful. As a manager, I only have to hop into the publisher section to see what posts are going out, how often we're posting, and what platform we're using most. Using the streams, I can set up one for all posts to check consistency and monitor engagement, one for competitor research, and one for searches, and then more platform specific streams so I can really dive into the nitty-gritty if I need to.

Inconvénients :

It's very Twitter orientated, most of the useful streams like monitoring topical conversations etc are in Twitter (probably by nature of the Twitter platform), but I would like to see more feature on LinkedIn - so far there's only TWO streams; one to monitor Company Updates, and second to monitor scheduled posts (I can see this in the publisher planner anyway). It would be good to see similar monitoring streams for Hashtag conversations because this feature is applicable in LinkedIn as well as Twitter. The Publisher also feels like it's just missing something and I think it's the ability to 'plot' in posts rather than drafting out complete posts. For example when we're planning what activity we want to launch, we might not know what the full post is going to look like, but we might just want to plot in ideas which at the moment we have to do on a spreadsheet and then translate over to the Hootsuite publisher. It would be good to see this feature in the planner where we can plot ideas, and then fully draft them out later.