--- description: Lead Liaison : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Lead Liaison - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de marketing automation](/directory/6/marketing-automation/software) > [Lead Liaison](/software/124417/lead-liaison) # Lead Liaison Canonical: https://fr.capterra.ca/software/124417/lead-liaison Page : 1/3\ Suivant: [Page suivante](https://fr.capterra.ca/software/124417/lead-liaison?page=2) > Lead Liaison offre un ensemble unique de solutions conçues pour suivre, identifier et convertir les visiteurs de votre site web. > > Conclusion : 33 utilisateurs lui ont donné la note de **4.8/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Lead Liaison? Le public cible est celui des entreprises vendant des solutions B2B qui cherchent à générer des revenus. Les entreprises cherchant à utiliser la technologie pour compléter leurs processus de gestion des leads devraient contacter Lead Liaison. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.8/5** | 33 Avis | | Simplicité | 4.5/5 | D'après l'ensemble des avis | | Support client | 4.9/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.6/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.8/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Lead Liaison - **Pays**: Allen, É.-U. - **Fondé**: 2013 ## Contexte commercial - **À partir de**: 250,00 $ US - **Type de licence**: (Version d’essai gratuite) - **Public cible**: Travailleur autonome, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Android (mobile), iPhone (mobile), iPad (mobile) - **Langues**: anglais - **Pays disponibles**: Australie, Canada, États-Unis ## Fonctionnalités - A/B Testing - Actions découlant d'un événement - Automatisation du marketing - Base de données de clients - CAN-SPAM Compliance - Campagnes de drip marketing - Champs personnalisables - Contenu dynamique - Distribution de leads - Définition des priorités - Gestion des abonnés - Gestion des campagnes - Gestion des contacts - Gestion des flux de travail - Gestion des leads - Gestion des modèles - Gestion des opportunités - Gestion des performances - Gestion des pipelines - Gestion des réunions - Gestion des tâches - Génération de leads - Identification du compte cible - Importation et exportation de données - Lead nurturing - Logiciels CRM (gestion de la relation client) - Marketing multicanal - Marketing par courriel - Marketing social - Mesure des performances - Mobile Optimization - Outils de collaboration - Pages de renvoi et formulaires web - Personnalisation - Qualification de leads - ROI Tracking - Rapports et analyses - Saisie de leads - Segmentation - Segmentation de la clientèle - Segmentation de leads - Suivi de l'engagement - Suivi des conversions - Suivi des interactions - Suivi des visiteurs de sites web - Éditeur WYSIWYG ## Ressources d'aide - Service client/courriel - Support téléphonique - Support 24/7 (réponse directe) - Chat/Clavardage ## Category - [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software) ## Catégories connexes - [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software) - [Outils de marketing par courriel](https://fr.capterra.ca/directory/30013/email-marketing/software) - [Outils aide à la vente](https://fr.capterra.ca/directory/30798/sales-enablement/software) - [Logiciels d'account-based marketing](https://fr.capterra.ca/directory/31125/account-based-marketing/software) - [Logiciels de lead nurturing](https://fr.capterra.ca/directory/31563/lead-nurturing/software) ## Logiciels similaires 1. [Marketo Engage](https://fr.capterra.ca/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 2. [EngageBay CRM](https://fr.capterra.ca/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 3. [Bitrix24](https://fr.capterra.ca/software/113540/bitrix24) — 4.2/5 (984 reviews) 4. [Spotler CRM](https://fr.capterra.ca/software/88929/really-simple-systems-crm) — 4.4/5 (453 reviews) 5. [Jobin.cloud](https://fr.capterra.ca/software/1021637/jobincloud) — 4.7/5 (172 reviews) ## Avis ### "Incredible ROI and functionality" — 5.0/5 > **Samantha** | *14 décembre 2017* | Ressources humaines | Taux de recommandation : 10.0/10 > > **Avantages**: The platform is robust - and Lead Liaison takes customer's needs into account when enhancing product design. There was an integration that didn't exist - we asked for it, they built it, and our ROI has continued to skyrocket. Features appeal to all sorts of roles at our organization - sales, marketing, and analysts. > > **Inconvénients**: I don't have any downsides to note here. As with any newly implemented software I'd say there is a slight learning curve. However, you get out what you put in, so make time to utilize the training sessions Lead Liaison offers, and educate yourself using their videos, reading the wiki, and during quarterly review calls. > > Lead Liaison's marketing automation and visitor tracking have been monumental in successfully deploying our organization's inbound marketing strategy. We've closed several deals as a result of the platform and expect those numbers to continue to grow. ----- ### "Linking leads and sales with an automated liaison" — 5.0/5 > **Virginia** | *25 juillet 2018* | Services et technologies de l'information | Taux de recommandation : 10.0/10 > > **Avantages**: Are you looking for an automated visitor tracking solution to simultaneously identify potential leads on your website and shorten your sales cycle? Lead Liaison’s Prospect Vision License for visitor tracking provides just that and more\! Having more transparency into the needs of our visitors has greatly improved our ability to close leads more quickly and clues us in on the areas of improvement. PROS As a marketer, the best aspect of Lead Liaison is the ability to make the overall process between our sales and marketing teams more effective; via expediting our sales efforts and more visibility into our marketing initiatives. Lead Liaison’s automated software (Prospect Vision) saves me hours from doing work I used to have to do manually (and is more reliable than Google Analytics); this license provides visibility into your website visitors and companies in real-time, by tracking their IP address as they interact with your website. Once a visitor interacts with your website to complete an action (i.e., download content, interact with marketing materials, watch videos, submit forms, clicking a document or URL with in an email, etc.) their IP address will be stored in Lead Liaison’s database. From that point on you will have a digital record of any past and current interactions the visitor has with your website. The information gathered from visitors (i.e. what pages they navigated to, how much time they spent on each page, traffic source, content interactions, etc.) relives the pressure on sales by helping them understand how to target potential leads more quickly. Here are a few of my favorite features of this application: •(Send \& Track) When you send emails you can include documents and links from your website that will tell you when the recipient opens the email and what actions they took after opening the email. •(Sales alerts) Automated email notifications will automatically be sent to your email in real time to let you know when a visitor has completed a specific action that would categorize them as a hot or potential buying customer. •(Daily Reports) Activity Update Reports are sent to your email each morning, which list the people and companies who interacted with your website on the previous day. This helps expedite sales, by targeting qualified leads more quickly and keeps you from having to search through the database manually. •(Social media/content features) You can create shortened links and add to print marketing materials to measure how effective they are at bringing visitors back to your website and/or to the intended solution or product. Social media posts, campaigns, etc. can be organized into specific folders, for specific social platforms; you can generate specific tracking links (and shortened URLs) you can apply to the content to track which platform or content you are gaining the most traction from. •(GDPR) General Data Protection Regulation is becoming more and more prominent in the world of marketing, sales, and technology. With the available GDPR features you can set up proper tracking opt-in and exclude people in specific areas. •(CRM) The CRM features acts much like PipeDrive (our CRM of choice, before moving to Lead Liaison) with the option to customize your own pipeline, add information to prospect profiles, notes, etc. Lead Liaison is compatible with numerous applications, like PipeDrive; you can do things like export leads directly into PipeDrive’s CRM with one click\! > > **Inconvénients**: Although this is one of my favorite applications (as it makes my marketing role much easier), it does take some time to get everything set up correctly and may require some technical skill. I hope in the future they provide the option to be able to download a complete list of all prospects with all the dates and each page they visited on our website; this would help us get a better idea for which pages perform best on our website (without having to do so manually). ----- ### "No ROI and would not let me cancel" — 1.0/5 > **James** | *9 mars 2018* | Matériel informatique | Taux de recommandation : 0.0/10 > > **Avantages**: The staff at Lead Liaison are great and they are always looking to help out so that you can get the best out of their system. Especially during the first 3 months when they get 1 person to look after you > > **Inconvénients**: Sadly the data is bad. Real bad. We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them. From my previous comment we really don't' have an answer to this. The ideal was to have a single platform for identifying site visitors, doing marketing automation, landing pages and email campaigns. We found Lead Liaison to be a "jack of all trades, master of none". We have switched our entire tech stack to alternative platforms, at a lower cost, greater functionality and far greater ROI. > > Truly none. When you think about the opportunity (and I really don't wish to think about the opportuntiy cost) we've potentially lost 10% of revenue by choosing Lead Liaison. ----- ### "Intuitive, Time-Saving Interface" — 5.0/5 > **Lauren** | *30 avril 2019* | Gestion d'organisme à but non lucratif | Taux de recommandation : 10.0/10 > > **Avantages**: The Lead Liaison platform is very intuitive, and the number of parameters available for segmentation/automation is exceptional. You can manage prospects by both syncing to a CRM and uploading lists manually. The White Glove Service is a must-have, and the technical support we've received has been top-notch. > > **Inconvénients**: I wish Lead Liaison came with an out-of-the-box solution that allowed me to sync to any number of standard and custom objects in Salesforce. I would also like to have the capability to create custom reports that doesn't require knowledge of advanced reporting systems. Lastly, I would like to see a folder structure option for the Emails, Prospects, and Forms functionalities. > > I've worked in email marketing using Salesforce Marketing Cloud (formerly Exact Target), IBM Marketing Cloud (formerly Silverpop), and Mailchimp, and I would recommend Lead Liaison hands down over all of them. The support is superior, and the interface is very intuitive. I'm able to spend my time working on marketing strategies and customer journeys rather than wasting hours wrestling with how to make an unwieldy system do 1 of the 10 things I need it to do. Lead Liaison offers the robust functionality that other big-box marketing automations offer, but without the hassle of a convoluted interface. ----- ### "Lead Liaison is a great marketing automation solution with great customer support." — 5.0/5 > **Alanna** | *20 novembre 2017* > > **Avantages**: There are a lot of features to help you manage your sales and marketing campaigns. Creating emails and forms are extremely easy. You can see what activities a user does on your site and how much time they spend on each page. You also have the ability to see what emails they received and which ones they opened and clicked a link in. There are so many great features to help you get an inside look at how people are interacting with your marketing initiatives. > > **Inconvénients**: Some things are not as intuitive as others. There are a lot of different workflows and rules and such that you can use to set things up, but if not done correctly you will not get the expected results. ----- Page : 1/3\ Suivant: [Page suivante](https://fr.capterra.ca/software/124417/lead-liaison?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/124417/lead-liaison) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées