---
description: RO Innovation : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités.
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title: RO Innovation - Avis, notes, prix et abonnements - Capterra Canada 2026
---

Breadcrumb: [Accueil](/) > [Logiciels d'avis client](/directory/30679/customer-reference-management/software) > [RO Innovation](/software/129107/ro-enablement)

# RO Innovation

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> Exploitez votre meilleur atout : la satisfaction client. RO Innovation propose une suite complète de gestion des références clients pour votre entreprise.
> 
> Conclusion : 19 utilisateurs lui ont donné la note de **4.2/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**.

-----

## Présentation

### Qui utilise RO Innovation?

Les entreprises B2B opérant dans le secteur de la hi-tech, des logiciels, des soins de santé, des services financiers, etc.

## Statistiques et notes

| Métrique | Notation | En détail |
| **Note globale** | **4.2/5** | 19 Avis |
| Simplicité | 3.9/5 | D'après l'ensemble des avis |
| Support client | 4.4/5 | D'après l'ensemble des avis |
| Rapport qualité-prix | 4.0/5 | D'après l'ensemble des avis |
|  Fonctionnalités | 3.9/5 | D'après l'ensemble des avis |
| Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) |

## À propos du vendeur

- **Entreprise**: Upland Software
- **Pays**: Austin, É.-U.
- **Fondé**: 2004

## Contexte commercial

- **À partir de**: 10,00 $ US
- **Public cible**: 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Déploiement et plateformes**: Cloud, SaaS, web
- **Langues**: anglais
- **Pays disponibles**: Albanie, Allemagne, Andorre, Autriche, Belgique, Bosnie-Herzégovine, Bulgarie, Bélarus, Chypre, Cité du Vatican, Croatie, Danemark, Espagne, Estonie, Finlande, France, Gibraltar, Groenland, Grèce, Guernesey et 34 de plus

##  Fonctionnalités

- Automatisation des demandes de références
- Base de données de clients
- Bibliothèque de contenu
- CRM Integration
- Gestion de contenu
- Gestion des ambassadeurs de marque
- Gestion des campagnes
- Gestion des contacts
- Gestion des flux de travail
- Gestion des performances
- Gestion des récompenses
- Logiciels CRM (gestion de la relation client)
- Outils de collaboration
- ROI Tracking
- Recherche/Filtre
- Suivi de l'engagement
- Suivi de l'utilisation des références
- Tableau de bord d'activités

## Intégrations (10 au total)

- Gainsight CS
- HubSpot CRM
- Influitive
- Jive
- MS Dynamics
- Marketo Engage
- Oracle Eloqua Marketing Automation
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud
- SugarCRM

## Ressources d'aide

- Service client/courriel
- FAQ/forums
- Base de connaissances
- Support téléphonique

## Category

- [Logiciels d'avis client](https://fr.capterra.ca/directory/30679/customer-reference-management/software)

## Catégories connexes

- [Logiciels d'avis client](https://fr.capterra.ca/directory/30679/customer-reference-management/software)
- [Outils de content marketing](https://fr.capterra.ca/directory/30796/content-marketing/software)
- [Logiciels d'ambassadeur de marque](https://fr.capterra.ca/directory/30956/advocacy/software)
- [Outils aide à la vente](https://fr.capterra.ca/directory/30798/sales-enablement/software)

##  Logiciels similaires

1. [monday CRM](https://fr.capterra.ca/software/1024614/monday-crm) — 4.7/5 (458 reviews)
2. [Salesforce Sales Cloud](https://fr.capterra.ca/software/61368/salesforce) — 4.4/5 (18771 reviews)
3. [monday.com](https://fr.capterra.ca/software/147657/monday-com) — 4.6/5 (5738 reviews)
4. [Bitrix24](https://fr.capterra.ca/software/113540/bitrix24) — 4.2/5 (987 reviews)
5. [Visme](https://fr.capterra.ca/software/153139/visme) — 4.5/5 (719 reviews)

## Avis

### "Reference View has been a great too for me.  I can keep track of" — 5.0/5

> **Sherry** | *6 février 2018* | Logiciels | Taux de recommandation : 10.0/10
> 
> **Avantages**: It helps me keep track of our advocates and match them to requests that are a good fit for them.  It also allows me to protect them from overuse and recognize them for their contributions.   We've grown our advocacy program a great deal over the last 3 years and I can't even imagine trying to do what we do out of a spreadsheet\!   Now my information is very organized and it's pretty easy for me to pull the information I need out of it.   The RO team is very responsive and easy to work with.
> 
> **Inconvénients**: There are a lot of features/fields that we don't use, so there's some clutter, but it's not a problem to work around it.
> 
> I'm able to organize information about or advocates that allows me to match them to requests, protect them from overuse, reward and recognize them for their contributions.  I've been able to report trends  and the impact that our advocates are having on our bottom line.

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### "RO Innovation puts the entire company rolodex of customer advocates into the hands of every employee" — 5.0/5

> **Chuck** | *7 février 2018* | Taux de recommandation : 9.0/10
> 
> **Avantages**: I've used 3 different customer reference management platforms over the past 12 years and RO Innovation has proven to be the most impactful  one for getting customer advocates into the sales teams hands.  As an administrator, the simplicity of the platform allows the reference team to focus on curating new advocates vs. administrative tasks. The integration into Salesforce is a key part of the platform for sales users, giving them access to RO Innovation via a tool they already use daily.   With a large sales team, this self service aspect is key.  Overall, the responsiveness of RO Innovation employees is incredible and they are a valued partner.  They also give back to the customer reference community by hosting a can't miss annual thought leadership conference.
> 
> **Inconvénients**: As my companies product lines evolve, I find myself tweaking the RO Innovation instance to include new dashboards, filter functionality and hosting training sessions.  RO Innovation is not "a set it and forget it" platform.  It has many capabilities and one has to be thoughtful of how RO Innovation can adapt to support new needs from your business.

-----

### "Decent starting point for young reference programs" — 2.0/5

> **Katie** | *6 février 2018* | Logiciels | Taux de recommandation : 5.0/10
> 
> **Avantages**: RO provides a nice framework for a company who is getting started with a reference program. The search functionality to search for customer and/or content by criteria such as use case, industry, key competitor, ex... is very helpful.
> 
> **Inconvénients**: Admin reporting requires a bit of manual attention before it is useful. Email notifications triggered by the system are a poor user experience.
> 
> We are not using the content/spotlight features, although I wish we were. Without leveraging this functionality, I am not sure that the software is worth its cost. It is helpful to organize and track reference notes, but reporting is challenging.

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### "Best in class, but needs work." — 4.0/5

> **Utilisateur vérifié** | *31 octobre 2018* | Services et technologies de l'information | Taux de recommandation : 8.0/10
> 
> **Avantages**: RO Enablement is the best in class reference management platform available. &#10;Full featured, flexible, and many, many options.&#10;RO has options for not only reference management, but Content (Marketing Asset) sharing, and sales ennoblement tools.
> 
> **Inconvénients**: Does not live up to the sales pitch in many areas. &#10;The User interface is dated (even the new Responsive design).&#10;Reporting is clunky.&#10;Total lack of modern "Dashboard" views.

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### "RO Innovation is an excellent customer advocacy tool that I use daily" — 5.0/5

> **Amy** | *7 février 2018* | Informatique et sécurité réseau | Taux de recommandation : 10.0/10
> 
> **Avantages**: Ease of use and for both the advocacy team and sales team. Easy to find out who the contact person is an what they have done. Great for tracking
> 
> **Inconvénients**: Not as easy to build custom requests on the fly. But the engineering team is awesome and will help build your request and meet your needs
> 
> Finding reference customers

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## Liens

- [Afficher sur Capterra](https://fr.capterra.ca/software/129107/ro-enablement)

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