Ortto - Avis

Solid tool

Avantages :

I love the email automation and how "complex" it can get if you want it to! The support is great.

Inconvénients :

Still waiting to get transferred from the old version they had with the new one - to be done by end of year I hope.

A must have app for your business

Commentaires : Autopilot is one of those apps that you spend many hours trying to find on Google, something that takes away the hard work in your business, and automates the important stuff. The support provided is world class and with the constant innovation offered, you can expect great things in the future from Autopilot. I'm a massive fan!

Avantages :

Easy to use, affordable to everyone, and world class support.

Inconvénients :

I really can't find a fault in the service Autopilot delivers, if they add any additional features the only thing I would suggest is they beef up the CRM functions. But as a service offered, its the best!

Don't be fooled by the visual feel. Very basic and lots of issues.

Commentaires : This product really is JUST above batch and blast products out there. It has a lot of limitations and caused a lot of frustrations.

Avantages :

The only thing I like about this platform is its ability to directly integrate with Slack, which allows us to easily incorporate internal alerts in our nurture programmes.

Inconvénients :

- Autopilot has poor usability experience that makes tasks longer to do despite the visual feel of the UI. - You cannot copy email module HTMLs so email modules always have to be built from scratch. - Inefficient folder structure. - Segment criteria and names cannot be edited. - No auto-populate / picklist on fields so field values need to be memorised by the user. - No automated a/b testing. - Does not have a global dynamic content feature which allows you to edit common content like email footers in one place. - VERY basic report -only shows numbers like email engagement, and journey ejects. There is no ability to customise reporting by users / cohorts, which limits performance analysis. - Reporting is inaccurate (ie. If you’d like to see open and click rates in a specific date range, it will also pick up the opens and clicks outside that date range which pushes the rates up). - No built-in journey membership fields. - There are issues with data timings. It makes data update really slow, delaying the lead to reach the sales team. - You can’t combine ‘AND’ and ‘OR’ operators on segments / triggers logic. - Does not have any advanced features that can be really useful (like sandbox, marketing calendar, webinars, web personalisation, predictive content etc). - Slow pace of innovation (if any). Their email manager has been on 'beta' for two years. - We've encountered several serious bugs caused on their end.

Helped make email marketing easier!

Avantages :

We implemented Autopilot when we got serious about following up on internet based leads for our clients. I loved that I could create a "journey" for a potential customer that was not only automatic, but, as personalized as it could be for an email marketing campaign. The visual way that these journeys are mapped out makes total sense to me, and I appreciate how concrete it is.

Inconvénients :

As a novice, at best, I found that creating "journeys" took me a lot of time to understand. Once I did, it definitely got easier, but, it required some time and attention. I think that there are probably still features of this software that I am unsure how to use; and haven't been confident enough to explore.

The most powerful and modern marketing automation software

Commentaires : Autopilot allows us to schedule complex marketing automation sequences with ease.

Avantages :

Autopilot allows my team to do everything we need. We can setup complex customer journeys quickly, and with confidence. The ability to automatically attach to an HTML form and make it functional saves a lot of time and allows us to insert complex forms anywhere without needing to have a separate form submission database.

Inconvénients :

While there are some organization features like folders, I feel that journeys can get a little crowded quickly.

Beware: Ludicrous Pricing Model

Avantages :

As a concept, AutoPilot is great. We believed in it so much that we spent weeks building out a 100 day journey that included emails, audiences and lists...

Inconvénients :

But then we encountered something extremely absurd... AutoPilot syncs and bills for any and all contacts you have in PipeDrive—*even deleted contacts* 😑 Said differently, whether or not your contacts have ever been on a journey in AutoPilot, they charge you for them; and they continue to sync deleted contacts from PipeDrive as if they are equivalent to active contacts. After contacting AutoPilot multiple times, they refused to acknowledge how ridiculous this was. Instead they recommended to 1) not keep our past 14,000 customers in PipeDrive 🙄 2) remove the PipeDrive integration and add/remove all contacts via Zapier 😖 or 3) contact PipeDrive engineers every single time we delete a contact and have them “really delete” the contact. AutoPilot, if you are reading this, you’ve simply got to stop the freaking madness. You’ve lost us as customers, because it’s utterly absurd how much of our time and money you wasted over such a short-sighted pricing policy. The only thing we should be billed for are contacts who are on an actual journey through your software.

Great Visual Marketing Automation Software

Avantages :

Autopilot's Visual Journey Builder is super simple and easy to use. The triggers and conditions are well differentiated making it easy to explain to others too. The team has also been very helpful in solving critical challenges.

Inconvénients :

The software needs more integrations to be built. Right now they integrate with very limited number of applications which can be a challenge syncing data across platforms.

I'm in LOVE with this software

Avantages :

Very easy to use, great automation, good heads up feature. Love the postcard integration. From a workflow and automation perspective, it's really effective.

Inconvénients :

Email templates are lacking. Some functionality leaves a bit to be desired. I'd love to see them improve their more basic email functionality.

Superb

Avantages :

- Super easy to use - Comes with many prompts to creativity built-in, including pre-built (and tested) customer journeys designed for various outcomes - The email component: I don't wind up with any of the myriad deliverability issues/questions/headaches that I get with ESPs. (Why do I need an ESP?) - Super-high open + click through rates (as high as 84% open rate). - Messages "feel" authentic and personalized to recipients: I get warm engagement with recipients via replies. - Has just what you need: no unnecessary features that can complicate and bog down deployment and use. - Having SMS, in-app messaging, email, and on-demand print built in, helps support an integrated approach to marketing.

Inconvénients :

Can't think of anything at the moment. Autopilot has a means for you to submit ideas for future functionality.

Great Entry Level Marketing Tool

Avantages :

The easy to use interface with the drag and drop journey builder. The heads up message are great and the api is easy to use.

Inconvénients :

Support is limited on the lower level accounts they will only speak with you on the phone if you spend a certain level of money.

Autopilot is going the wrong direction

Commentaires : I've been using Autopilot for years and was a big fan of the good old Journey. I was really excited about the new platform. The data integration and visualisation was promising. I was shocked when they rebranded to Ortto after so many years out of the blue, and even though the new platform does have really nice features, overall it has way too many bugs and shows inconsistent results all the time, making it worthless for KPI measurement. I am also not a big fan of how they have changed long time features, like dropping integration with Typeforms and locking in features, like removing SMS integration with Twilio, for example, forcing us to buy expensive SMS packages from them.Also think the new limits are too low. The email "allowance" is low, and you will end up paying extra every month.

Avantages :

Interface and automation capabilities. It's clean, easy on the eye and most of the time, easy to find what you're looking for.

Inconvénients :

The new platform has huge number of bugs and it's showing inconsistent data. Even within the app itself, you will see different results in different parts of the platform. Some results are very inconsistent, like for example, WooCommerce sales for a campaign reporting a much different number than the campaign.

Extensive options at a reasonable price for automation

Commentaires : Autopilot was originally a breath of fresh air for us. It gave us sophisticated contact-tracking, marketing automation and Salesforce integration inside of a pleasant UI with tools that were easy to understand. The Salesforce integration has subsequently become irritatingly expensive for a small organization.

Avantages :

The visual feedback of the journeybuilder makes automation easy and enjoyable to construct The wealth of options available for triggering, and for actions to trigger in journeys The contact-tracking functions are extensive and sophisticated Support is quick and helpful

Inconvénients :

Segment-building is rudimentary, and once a segment is deployed, the criteria cannot be edited, which leads to a logjam of similar segments for various automations that have to be either maintained and organized, or carefully deleted. Journeys, segments, and emails can easily become cluttered and lead to a general feeling of disorganization The Salesforce integration has become increasingly expensive

A great way to manage email campaigns.

Commentaires : Autopilot is our email campagin management platform. It's really quite nice.

Avantages :

Two features really stand out to me, and prove the usefullness of Autopilot: the UI and the analytics. The graphical UI for building email journeys is very intuitive, and super easy to use. However, it's also super powerful. We've pluged in Salesforce, several different databases, and our customer support system, and using the fun shapes on the Journeys page. It's as simple as dragging objects onto the staging area and connecting them. In just a few minutes, you can have a analytics-focused email campaign ready to go, all without a bit of code. And once your journey is started, and your email send, the real-time data you get from your targets extremely granular. We get updates down to the second for events as small as vertical scrolling and mouse hovers over hotlinks. It's very impressive.

Inconvénients :

Autopilot feels very heavy in the browser. I really can't explain why it's as slow as it is sometimes. Pages can take up to 30 seconds to load, and that's on high end desktop workstations. I know there is a very complex backend for Autopilot, but on occassion the slow performance is inexcusable. It could just be that we manage dozens of journeys and hundreds of thousands of entries at the same time, but Autopilot can be quite slow. Also, sometimes the autofill feature in autopilot is erratic. This is a minor complaint, but you will notice it if you use Autopilot a lot.

Excellent Product For Marketing Automation

Commentaires : Autopilot solves the problem of marketing qualified leads for Pipedrive and Salesforce. The Autopilot Journey mapping visualize the customer flow along journeys to complete projects, identify and qualify leads and move contacts from visitor to Marketing Qualified leads using emails, site/page behaviors, chat, forms, and digital ads including remarketing. This tool is super simple to sue, GUI interface, and has the ability to substantially accelerate pipeline processes.

Avantages :

The absolute best feature of this product is that it has full control over Pipedrive. Based on observed behaviors from email campaigns, digital ads, chat or site/page performance, Autopilot can update Contacts, Deals, and Organizations, assign activities, notes increase deal values, stages, assign work to sales people and move deals through the pipeline. This tool makes Pipedrive 200% better and it's already really good.

Inconvénients :

The only knock on the product is the inability to filter out your synchronization with Pipedrive based on custom fields or some other value. When you sync, you sync all Contacts and your license fee pays for contacts you may do nothing with. If they could add a filter capability, this tool is about as good as it gets.

The beginning of a long romance with mailing system you won't see coming

Avantages :

Being a non-developer in developer-heavy environment, I greatly value products that allow you to set up stuff in graphic editor. While it was not so easy at first, once I worked with it for a while I find it intuitive, smart, and allowing you to quickly get to what you need. It also allows you to set up complicated journeys relatively easy!

Inconvénients :

If you won't have a colleague to show you the ropes, it may be challenging to start using. The pricing is rather steep and pays off only if you want to heavily personalize your journeys - if you are looking for bulk simple solutions, then the pricing is suboptimal.

We used Autopilot for sending emails and managing our database and found it user-friendly.

Avantages :

Setting up email journeys has never been easier than with Autopilot. It's really easy to visualize and customize email actions based on the recipient's actions.

Inconvénients :

It was not easily integrated with other softwares. This is why we eventually switched to Mailchimp because we needed it to work with a number of different softwares.

Good in theory but not a solid longterm solution

Commentaires : We used Autopilot for two+ years and now we're looking to move it off.

Avantages :

Autopilot is really good to get you thinking about user journeys and how your customers should be getting information through your funnel.

Inconvénients :

The user thresholds are frustrating and they will move up in costs very quickly. The most frustrating is the lack of customer support.

It is very good because its tools are functional

Commentaires : a great help and good benefits obtained

Avantages :

Pros: offers a large amount of reports, functionality and value on our tool and basically avoids having to repeatedly perform the same marketing tasks. You can send email or SMS campaigns instantly.

Inconvénients :

Cons: It's not as intuitive as it should be; However, once it is understood, it is much easier to set up campaigns. You must be an advanced user to understand how to do almost anything in the tool. In the same way, the tasks you perform are not simple, so I understand that simplifying it is something to admire.

Great modern automation tool

Commentaires : As far as messaging automation tools go, this is easily one of the best. I've used others before, including Infusionsoft, MailChimp, and Intercom - Autopilot is a great product, with an attractive price point, that offers just the right amount of features, in my opinion.

Avantages :

Great journey design interface. Bi-directional Salesforce sync. Better-than-most API exposure.

Inconvénients :

UI navigation can be a bit burdensome - it would be nice to be able to quickly launch new screens in new tabs (Alt+click doesn't work). Also, additional triggers would be useful, such as time-based (before an event)

Easy to use, flexible tool, great customer support

Avantages :

Extremely easy product to set up and collaborate within my team. The tool is flexible and scalable to accommodate for personalized user journeys. Support has been top-notch from day one, super helpful and responsive whenever an issue arises.

Inconvénients :

UI can be difficult to navigate between journeys. Statistics page is nice, but also difficult to get the whole picture when running multiple journeys. Difficult to measure a A/B split.

Easy to set up, powerful software

Commentaires : Well worth the money

Avantages :

Thanks to the integration with Segment, Autopilot was very easy to integrate using our existing triggers. Set up was also smooth and out of all of the marketing automation tools, Autopilot has the best onboarding and set up experience. Their unique ui/ux make it very easy to set up campaigns that not only include email and SMS triggers, but unique integrations with companies such as Lob that let you programmatically send postcards.

Inconvénients :

There is room for improvement with people/user tracking. Currently we're using GoSquared to fill in the gaps.

Best marketing automation software on the market

Avantages :

The visual journey builder is amazing. I tried all of the different marketing automation tools and AutoPilot was the clear winner.

Inconvénients :

The integrations are great but I wish they had even more! A Drift integration and Stripe integration would be huge.

it's easy to use

Avantages :

I like how it facilitates the marketing work and also improves the campaigns, they are sent quickly by SMS and mail.

Inconvénients :

software is somewhat slow, for beginners it is somewhat difficult to understand its use at the beginning. but it really is worth it to improve your projects a lot.

Top Marks For Customer Service

Avantages :

I'm a visual person and I really enjoy seeing the blueprint of my email automation journey laid out in the format offered by Autopilot, They also demonstrate the incredible capability of their platform by using features to offer an incredible customer service experience. They saw I was searching their knowledge base, reached out to me as a courtesy, and answered a question I couldn't find the answer to. That saved me a lot of time.

Inconvénients :

It's fairly new, so it doesn't have all the plugins and features that more mature platforms like Mailchimp offer. I anticipate that they'll catch up relatively quickly.

A game changer for us

Avantages :

Autopilot is an integral part of our new customer acquisition strategy . We love the fact that it is not overly complicated and very visual.