--- description: Oracle Marketing : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Oracle Marketing - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de marketing automation](/directory/6/marketing-automation/software) > [Oracle Marketing](/software/140450/oracle-marketing-cloud) # Oracle Marketing Canonical: https://fr.capterra.ca/software/140450/oracle-marketing-cloud Page : 1/3\ Suivant: [Page suivante](https://fr.capterra.ca/software/140450/oracle-marketing-cloud?page=2) > Automatiser le contenu, le marketing social, le ciblage, la segmentation et la gestion des pistes avec la solution Oracle Marketing Cloud. > > Conclusion : 51 utilisateurs lui ont donné la note de **4.1/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.1/5** | 51 Avis | | Simplicité | 3.7/5 | D'après l'ensemble des avis | | Support client | 3.9/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.3/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.1/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 70% | (7/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Oracle - **Pays**: Chicago, É.-U. - **Fondé**: 1977 ## Contexte commercial - **À partir de**: 2 000,00 $ US - **Public cible**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Windows (ordinateur), Android (mobile) - **Langues**: allemand, anglais - **Pays disponibles**: Australie, Canada, Chine, Inde, Royaume-Uni, États-Unis ## Fonctionnalités - A/B Testing - Automatisation du marketing - Gestion des campagnes - Gestion des leads - Marketing multicanal - Marketing par courriel - Pages de renvoi et formulaires web - Qualification de leads - ROI Tracking - Segmentation - Suivi des visiteurs de sites web ## Ressources d'aide - Support téléphonique - Chat/Clavardage ## Category - [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software) ## Catégories connexes - [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software) - [Logiciels de gestion de campagnes](https://fr.capterra.ca/directory/30012/campaign-management/software) - [Outils pour community manager](https://fr.capterra.ca/directory/30781/social-media-marketing/software) - [Logiciels pour réseaux sociaux](https://fr.capterra.ca/directory/10043/social-networking/software) - [Outils web conférence](https://fr.capterra.ca/directory/30075/web-conferencing/software) ## Logiciels similaires 1. [Instagram](https://fr.capterra.ca/software/210721/instagram) — 4.7/5 (5144 reviews) 2. [Wix](https://fr.capterra.ca/software/169007/wix) — 4.4/5 (10606 reviews) 3. [Google Ads](https://fr.capterra.ca/software/213339/google-ads) — 4.4/5 (1006 reviews) 4. [Publer](https://fr.capterra.ca/software/177145/publer) — 4.8/5 (900 reviews) 5. [Brevo](https://fr.capterra.ca/software/132996/brevo) — 4.6/5 (3408 reviews) ## Avis ### "Oracle Marketing Cloud" — 4.0/5 > **Mark** | *5 décembre 2018* | Textile | Taux de recommandation : 8.0/10 > > **Avantages**: My company had purchased a 2 year contract with Oracle package which includes the Marketing Cloud of which was used by me. Changing from an old system to Oracle was done with ease and the functionality Oracle offers along with its UI and troubleshoot is great for its users. Overall i am pleased with this software. > > **Inconvénients**: The price for the package was quite high in its 2 year contract, also the customer support was not easy to get a hold of, at least for me. > > Oracle Marketing has eased our Departments working conventions due to the many functionalities it offers such as data tracking, automated report generation, reminder, hierarchy etc.. ----- ### "Robust bill pay program" — 5.0/5 > **Kathy** | *24 février 2025* | Vétérinaire | Taux de recommandation : 6.0/10 > > **Avantages**: Ease of submitting expense reports for multiple users, robust reporting for bills paid > > **Inconvénients**: Nothing once robust training was rolled out, can be a complicated program with many different functions > > Used daily for bill pay/expense report tracking ----- ### "Advanced but hard to use" — 3.0/5 > **Utilisateur vérifié** | *16 mai 2022* | Logiciels | Taux de recommandation : 5.0/10 > > **Avantages**: Oracle's CX suite is extremely flexible (not to mention powerful) in its capabilities and suite of tools to allow any enterprise client to execute advanced campaigns. -The interface got a lot better and easier to use - once set up, creating email campaigns is pretty easy - advanced reporting > > **Inconvénients**: Oracle's CX suit is extremely robust but very complex, hard to integrate and very expensive to maintain. it will take the average team at least 3-4 months just to get the basics, so getting things up and running and doing advanced marketing campaigns in it is nothing short of a marathon (with high costs involved) however, as the backend is still old in some of the tools it's still a bit clunky even with it's relatively new interface ----- ### "A robust marketing automation tool for streamlining digital marketing and contact management" — 4.0/5 > **Utilisateur vérifié** | *13 juin 2018* | Logiciels | Taux de recommandation : 8.0/10 > > **Avantages**: OMC (Or Eloqua as I still call it), it extremely deep in its functionality, features and integrations. If what you want to do isn't out of the box, or a plugin available, you can create just about any program or process within the system. > > **Inconvénients**: The reporting is horrible. It is not intuitive, even the customizable reports are clunky to build and take forever to load. There are even instances where there is "too much" data to load a report\! How is that possible for an enterprise-level software? > > Streamlines email marketing, contact management and our Marketing to Sales processes. We have been able to clean up our database, create new processes that provide Sales with the information they need about our new leads, and report on the metrics that help us making ongoing decisions. ----- ### "Oracle Marketing Cloud: A Full fledge marketing automation solution" — 4.0/5 > **Raghu** | *13 mars 2019* | Génie mécanique ou industriel | Taux de recommandation : 9.0/10 > > **Avantages**: Seamless integration with third party tools like Dynamics, sales force. Social integration such as twitter and Facebook give you insight of social media campaigns, this has helped us a lot. Also, hyper cloud feature is cool which is used to create personalized micro sites using dynamic user content. > > **Inconvénients**: Reporting feature can be improvised. Customer support can be improved. > > We use it for our marketing automation needs, mainly lead scoring and email marketing. ----- Page : 1/3\ Suivant: [Page suivante](https://fr.capterra.ca/software/140450/oracle-marketing-cloud?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/140450/oracle-marketing-cloud) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées