---
description: WebEngage : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: WebEngage - Avis, notes, prix et abonnements - Capterra Canada 2026
---

Breadcrumb: [Accueil](/) > [Logiciels de marketing automation](/directory/6/marketing-automation/software) > [WebEngage](/software/143401/webengage)

# WebEngage

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> WebEngage est un outil de marketing automation multicanal B2C. Il contribue à améliorer la rétention des utilisateurs et à générer des conversions sans dépenser un sou.
> 
> Conclusion : 32 utilisateurs lui ont donné la note de **4.5/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**.

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## Présentation

### Qui utilise WebEngage?

Plus de 40 000 entreprises mondiales issues de plusieurs secteurs d'activité verticaux : e-commerce, hôtellerie, voyages, BFSI, médias, divertissement, immobilier, Edutech.
https://webengage.com/customers-and-testimonials

## Statistiques et notes

| Métrique | Notation | En détail |
| **Note globale** | **4.5/5** | 32 Avis |
| Simplicité | 4.4/5 | D'après l'ensemble des avis |
| Support client | 4.5/5 | D'après l'ensemble des avis |
| Rapport qualité-prix | 4.3/5 | D'après l'ensemble des avis |
|  Fonctionnalités | 4.3/5 | D'après l'ensemble des avis |
| Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) |

## À propos du vendeur

- **Entreprise**: WebEngage
- **Pays**: Mumbai, Inde
- **Fondé**: 2011

## Contexte commercial

- **À partir de**: 1 000,00 $ US
- **Public cible**: 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), Linux (ordinateur), Android (mobile), iPhone (mobile), iPad (mobile)
- **Langues**: anglais
- **Pays disponibles**: Arabie saoudite, Inde, Indonésie, Koweït, Philippines, Qatar, Émirats arabes unis

##  Fonctionnalités

- A/B Testing
- Actions découlant d'un événement
- Alertes/Notifications
- Analyse des comportements
- Automatisation du marketing
- Base de données de contacts
- CAN-SPAM Compliance
- Campagnes multiples
- Ciblage comportemental
- Communication multicanal
- Connecteurs de données
- Contrôles/Permissions d'accès
- Gestion de la communication
- Gestion des abonnés
- Gestion des canaux
- Gestion des contacts
- Gestion des données client
- Gestion des leads
- Gestion du pipeline de ventes
- Historique des clients
- Intelligence artificielle et apprentissage automatique
- Logiciels CRM (gestion de la relation client)
- Marketing Management
- Messagerie instantanée
- Mesure des performances
- Mobile Optimization
- Modèles personnalisables
- Outils de collaboration
- Pages de renvoi et formulaires web
- Personnalisation
- Planification des campagnes
- Planification des campagnes
- Profils de clients
- Rapports et analyses
- Rapports et statistiques
- Real-Time Analytics
- Real-Time Reporting
- Recherche/Filtre
- Recommandations
- SMS Notifications
- Saisie de leads
- Segmentation de la clientèle
- Suivi de l'engagement
- Suivi des conversions
- Suivi des courriels
- Suivi des indicateurs clés de performance
- Suivi des interactions
- Suivi des rétentions
- Visualisation de données
- Web analytics

... et 29 fonctionnalités supplémentaires

## Intégrations (23 au total)

- AWS Cloud9
- Adjust
- Adobe Commerce
- Amplitude
- Appmaker.xyz
- AppsFlyer
- BigCommerce
- Branch
- Cashfree
- Google Cloud
- HubSpot CRM
- Liferay DXP
- Limechat
- Mailchimp
- Mixpanel

... et 8 intégrations supplémentaires

## Ressources d'aide

- Service client/courriel
- FAQ/forums
- Support téléphonique
- Support 24/7 (réponse directe)
- Chat/Clavardage

## Category

- [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software)

## Catégories connexes

- [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software)
- [Logiciels de notification push](https://fr.capterra.ca/directory/30969/push-notifications/software)
- [Logiciels de marketing mobile](https://fr.capterra.ca/directory/31308/mobile-marketing/software)
- [Logiciels de marketing avec IA](https://fr.capterra.ca/directory/34136/ai-marketing-tools/software)
- [Logiciels de rétention des clients](https://fr.capterra.ca/directory/34255/customer-retention/software)

##  Logiciels similaires

1. [Marketo Engage](https://fr.capterra.ca/software/75130/marketo-lead-management) — 4.3/5 (710 reviews)
2. [Salesforce Marketing Cloud](https://fr.capterra.ca/software/7723/salesforce-marketing-cloud) — 4.2/5 (526 reviews)
3. [Mailchimp](https://fr.capterra.ca/software/110228/mailchimp) — 4.5/5 (17572 reviews)
4. [Campaign Monitor by Marigold](https://fr.capterra.ca/software/76928/campaign-monitor) — 4.5/5 (505 reviews)
5. [Thryv](https://fr.capterra.ca/software/156926/thryv) — 4.2/5 (505 reviews)

## Avis

### "Kind of must have tools for marketing automations" — 5.0/5

> **Sushant** | *30 novembre 2022* | Gestion de l'enseignement | Taux de recommandation : 9.0/10
> 
> **Avantages**: UX is just fantastic; it makes it easy for anyone to get started. It's more inclined towards marketing and automation. The user journeys combined with cross-platform marketing are killer.  We had literally improved some of our key product metrics like onboarding, churn etc just by sending personalised notifications/banners/offers using it's journeys.
> 
> **Inconvénients**: Product analytics can be improved a bit so that I don't have to pay a hefty price for multiple tools across this segment.
> 
> Overall it's brilliant, I will recommend WebEngage if you want to automate customer journeys and send hyper-personalised cross-channel communications to customers. We use to target our customers in all three channels depending on user behaviour.

-----

### "webengage for all you marketing automation and customer data platform needs" — 4.0/5

> **Bhagyashri** | *21 décembre 2023* | Vente au détail | Taux de recommandation : 9.0/10
> 
> **Avantages**: 1.their customer data platform
2.its ease of integration with other tools like bigquery looker studio
2. Customisable dashboards
> 
> **Inconvénients**: Service - there support team is very difficult to handle they do not understand requirement
> 
> It has been great integration webengage with our website of customer journey analytics and i learnt a lot in this process , We moved to webengage from gamooga ab its very smooth transition easy to use for marketing team and fulfils marketing requirement

-----

### "Review - Amit Desai - MyGlamm" — 3.0/5

> **Amit** | *5 avril 2022* | Cosmétiques | Taux de recommandation : 7.0/10
> 
> **Avantages**: Panel is very user friendly and highly customized.
> 
> **Inconvénients**: Segment level reporting and funnels are not possible, majority of Analytics are based on Event and not on users

-----

### "Engage your user with all channels with WebEngage" — 4.0/5

> **Utilisateur vérifié** | *19 juin 2021* | Études de marché | Taux de recommandation : 8.0/10
> 
> **Avantages**: With WebEngage we get all channels like Email, Push notification, SMS, WhatsApp and many more at one place. We can use all this cannels to engage our audience. WebEngage comes with excellent Analytics feature. We data to check deep insights and can analyze for creating marketing Strategy.
> 
> **Inconvénients**: Found difficulty to create dynamic email templates. Very few pre-built email templates available in Library.
> 
> My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with this tool. We don't require any  additional tool any channel. WebEngage  provide us all at one place. Now our customer journey is more powerful and our reach has increased dramatically.

-----

### "Seamless CRM Tool" — 5.0/5

> **Utilisateur vérifié** | *20 décembre 2021* | Marketing et publicité | Taux de recommandation : 8.0/10
> 
> **Avantages**: The Ease of User Journey Creation, Notification Delivery, Cross Channel Attribution and Analytics are some of the things that makes this tool better than many others in the market.Email Marketing in particular is better than othe
> 
> **Inconvénients**: The UI is a bit complicated to understand and needs a proper walkthrough from experts. Notification Delivery rates suffered when we achieved scale.
> 
> All in all its a good tool for CRM Automation and helps us define user journeys effortlessly.

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## Liens

- [Afficher sur Capterra](https://fr.capterra.ca/software/143401/webengage)

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