--- description: Attribution : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Attribution - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Outils de web analytics](/directory/30073/web-analytics/software) > [Attribution](/software/147753/attribution) # Attribution Canonical: https://fr.capterra.ca/software/147753/attribution Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/147753/attribution?page=2) > Solution complète de suivi des conversions et des revenus pour vos canaux marketing incluant le rendement des dépenses publicitaires au jour le jour par cohorte. > > Conclusion : 12 utilisateurs lui ont donné la note de **4.7/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Attribution? Entreprises qui ont besoin d'examiner leur retour sur les dépenses publicitaires (ROAS). ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.7/5** | 12 Avis | | Simplicité | 4.5/5 | D'après l'ensemble des avis | | Support client | 4.9/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 5.0/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.4/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Attribution - **Pays**: Corte Madera, É.-U. - **Fondé**: 2014 ## Contexte commercial - **À partir de**: 499,00 $ US - **Public cible**: Travailleur autonome, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: Allemagne, Australie, Brésil, Canada, Chine, Danemark, France, Inde, Italie, Japon, Mexique, Norvège, Pays-Bas, Royaume-Uni, Suède, États-Unis ## Fonctionnalités - Analyse des campagnes - Attribution entre canaux - Attribution multi touch - Cartographie du parcours client - Ciblage du public - Gestion des campagnes - Modélisation de l'attribution - ROI Tracking - Suivi des conversions - Suivi des interactions entre utilisateurs - Suivi du temps passé sur le site ## Intégrations (16 au total) - AdRoll - Google Ads - HubSpot Marketing Hub - HubSpot Sales Hub - LinkedIn for Business - Marketo Engage - Meta for Business - Outbrain - Recurly - Salesforce Platform - Segment - Shopify - Stripe - Twitter/X - WooCommerce ... et 1 intégrations supplémentaires ## Ressources d'aide - Service client/courriel - Chat/Clavardage ## Category - [Outils de web analytics](https://fr.capterra.ca/directory/30073/web-analytics/software) ## Catégories connexes - [Outils de web analytics](https://fr.capterra.ca/directory/30073/web-analytics/software) - [Logiciels d'attribution marketing](https://fr.capterra.ca/directory/31081/marketing-attribution/software) ## Logiciels similaires 1. [Google Analytics 360](https://fr.capterra.ca/software/177042/google-analytics) — 4.7/5 (8090 reviews) 2. [Similarweb](https://fr.capterra.ca/software/148472/similarweb-pro) — 4.6/5 (253 reviews) 3. [Squarespace](https://fr.capterra.ca/software/143461/squarespace) — 4.5/5 (3390 reviews) 4. [Looker](https://fr.capterra.ca/software/169053/looker) — 4.5/5 (282 reviews) 5. [Adobe Analytics](https://fr.capterra.ca/software/169942/adobe-analytics) — 4.5/5 (237 reviews) ## Avis ### "Incredible multi-touch attribution platform with outstanding support" — 5.0/5 > **Utilisateur vérifié** | *13 août 2020* | Internet | Taux de recommandation : 10.0/10 > > **Avantages**: The Attribution platform is one of the most simple, yet robust platforms I've personally had the experience of using. The clarity and granularity it has given us into the success of our marketing channels and paid marketing campaigns are incomparable to any attribution platform I've used prior. > > **Inconvénients**: Due to how much data we are processing, there are some instances where the platform is slower than we'd like. But those are few and far between over the course of a week, where myself and our team us their platform daily. > > Incredible experience. Highly recommend to anyone looking for a powerful multi-touch Attribution platform with unmatched levels of quality customer support. ----- ### "Has been the easiest & fastest way to clearly understand CAC and Campaign ROI across channels." — 5.0/5 > **Jeff** | *23 juillet 2017* > > **Avantages**: Automated integration to pull cost data from ad partners. Seamless integrations from segment.com and payment gateways for conversion \& revenue data. Also, the UI is geared to making decisions about where campaign spend is performing best/worst to make changes on the fly. Finally, the new ROI feature shows the real-time breakeven day for all campaigns - which is priceless. > > **Inconvénients**: It is a product that does attribution and only attribution. I like this simplicity, but some may look for more features. ----- ### "So laggy" — 3.0/5 > **Alex** | *3 novembre 2022* | Logiciels | Taux de recommandation : 3.0/10 > > **Avantages**: I like the data and info that is in the software since it would be really helpful > > **Inconvénients**: It is very laggy and difficult to use because it always overloads and stops working - huge time wasted. Also it is difficult to access the underlying data ----- ### "Really impressive multi-attribution software. Nothing else like it exists at this price range." — 5.0/5 > **Jimmy** | *23 septembre 2017* > > **Avantages**: The ease with which you can understand multi-attribution is very impressive. It allows you to easily understand revenue per digital channel, which is so, so important for us to be able to invest in campaigns that are profitable. > > **Inconvénients**: For those not deep in the world of analytics and attribution, one can constantly forget what the different attribution models mean. The interface doesn't easily help you understand this. You can also run into issues if you have campaigns that overlap in some way. They only attribute a sale once in the dashboard, so sometimes it can be confusing that one campaign is not showing a sale even though it could potentially be attributed to it, because it's already been counted in another campaign. ----- ### "Superb\!" — 5.0/5 > **Bruce** | *15 septembre 2017* > > **Avantages**: Really helps us with attribution of marketing. I came looking for a tool to find what marketing spend gets us the most return and we definitely found something that helps. > > **Inconvénients**: The interface can be a bit tough to learn at first but the team spends the time to help you get started and learn it. ----- Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/147753/attribution?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/147753/attribution) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Données structurées