--- description: Omnisend : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Omnisend - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de gestion de campagnes](/directory/30012/campaign-management/software) > [Omnisend](/software/153508/omnisend) # Omnisend Canonical: https://fr.capterra.ca/software/153508/omnisend Page : 1/35\ Suivant: [Page suivante](https://fr.capterra.ca/software/153508/omnisend?page=2) > Omnisend est la plateforme de marketing automation de vente en ligne qui vous aide à augmenter vos ventes. Compatible avec Shopify et d'autres plateformes d'e-commerce. > > Conclusion : 836 utilisateurs lui ont donné la note de **4.7/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Omnisend? Omnisend est un outil d'e-mail marketing pour la vente en ligne conçu pour les sites d'e-commerce de petite et moyenne tailles. L'outil est très facile à utiliser, il est donc parfait pour les débutants en e-mail marketing. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.7/5** | 836 Avis | | Simplicité | 4.6/5 | D'après l'ensemble des avis | | Support client | 4.6/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.5/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.5/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Omnisend - **Pays**: Western Gateway, R.-U. - **Fondé**: 2014 ## Contexte commercial - **À partir de**: 16,00 $ US - **Type de licence**: (Version gratuite disponible) - **Public cible**: Travailleur autonome, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: Afrique du Sud, Albanie, Algérie, Allemagne, Andorre, Angola, Arabie saoudite, Argentine, Australie, Autriche, Azerbaïdjan, Bahamas, Bangladesh, Belgique, Bosnie-Herzégovine, Brésil, Bulgarie, Bélarus, Cameroun, Canada et 88 de plus ## Fonctionnalités - API - Actions découlant d'un événement - Analyse des campagnes - Automatisation du marketing - Base de données de contacts - CAN-SPAM Compliance - Campagnes multicanales - Campagnes multiples - Ciblage comportemental - Création et conception de formulaires - Envoi de SMS en masse - Gestion de contenu - Gestion des abonnés - Gestion des campagnes - Gestion des canaux - Gestion des contacts - Gestion des flux de travail - Gestion des leads - Gestion des modèles - Génération de leads - Intégration des médias sociaux - Marketing social - Messagerie bidirectionnelle - Messagerie planifiée - Mesure des performances - Mobile Optimization - Modèles de courriels - Modèles personnalisables - Pages de renvoi et formulaires web - Personnalisation - Personnalisation de messages - Planification des campagnes - Planification des campagnes - Profils de clients - ROI Tracking - Real-Time Analytics - Real-Time Notifications - Real-Time Reporting - Recherche/Filtre - Réponses automatisées - Saisie de leads - Segmentation de la clientèle - Segmentation de leads - Suivi des campagnes - Suivi des clics - Suivi des conversions - Suivi des courriels - Tableau de bord - Tableau de bord d'activités - Éditeur WYSIWYG ... et 21 fonctionnalités supplémentaires ## Intégrations (102 au total) - 29 Next - 99minds - Adobe Commerce - AfterShip - Alloy - Appy Pie - Argoid - BigCommerce - CartHook - ConvertFlow - Digioh - EComposer - Easyship - Ekoma - Elink.io ... et 87 intégrations supplémentaires ## Ressources d'aide - Service client/courriel - FAQ/forums - Base de connaissances - Support 24/7 (réponse directe) - Chat/Clavardage ## Category - [Logiciels de gestion de campagnes](https://fr.capterra.ca/directory/30012/campaign-management/software) ## Catégories connexes - [Outils de marketing par courriel](https://fr.capterra.ca/directory/30013/email-marketing/software) - [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software) - [Plateformes SMS marketing](https://fr.capterra.ca/directory/30842/sms-marketing/software) - [Outils de content marketing](https://fr.capterra.ca/directory/30796/content-marketing/software) - [Logiciels de gestion de campagnes](https://fr.capterra.ca/directory/30012/campaign-management/software) ## Logiciels similaires 1. [Constant Contact](https://fr.capterra.ca/software/31898/constant-contact) — 4.3/5 (2912 reviews) 2. [Brevo](https://fr.capterra.ca/software/132996/brevo) — 4.6/5 (3408 reviews) 3. [Mailchimp](https://fr.capterra.ca/software/110228/mailchimp) — 4.5/5 (17572 reviews) 4. [MailerLite](https://fr.capterra.ca/software/136603/mailerlite) — 4.7/5 (2256 reviews) 5. [ActiveCampaign](https://fr.capterra.ca/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Avis ### "J'ai dû passer à une autre alternative" — 5.0/5 > **Guillaume** | *7 mai 2025* | Design | Taux de recommandation : 9.0/10 > > **Avantages**: Campagnes email + SMS + push au même endroit, automatisations prêtes (abandons panier, post‑achat) qui se règlent vite, segmentation par comportement cliente, éditeur drag‑and‑drop propre et rapports clairs > > **Inconvénients**: Editeur SMS non dispo sur le free, options de personnalisation moins poussées que chez les gros, reporting succinct ----- ### "Powerful Ecommerce Email Marketing Without the Klaviyo Price Tag" — 5.0/5 > **Frank** | *21 mars 2026* | Équipement et fournitures de bureau | Taux de recommandation : 9.0/10 > > **Avantages**: Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only. The email builder is excellent—great templates, plenty of design flexibility, and strong tools for keeping everything on‑brand, including branded link tracking, which is better for both branding and deliverability. We also find its segmentation useful beyond email; syncing those segments into Google and Meta ad audiences helps keep our targeting current without manual exporting or relying on extra tools. Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales. Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly. > > **Inconvénients**: The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create. Without any way to trigger it later in the customer journey, we avoid enabling it. SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow. > > Our overall experience with Omnisend has been consistently positive. It’s a tool that’s easy to pick up when we need to build a campaign, adjust a segment, or check on an automation, and nothing feels convoluted. The platform has remained stable and predictable, and the updates they’ve released over time have directly made the product easier and more effective to use. It’s become a straightforward part of our workflow without adding unnecessary complexity. ----- ### "Amazing Value" — 5.0/5 > **Dylan** | *4 octobre 2024* | Produits alimentaires | Taux de recommandation : 10.0/10 > > **Avantages**: The UI is extremely easy to use and navigate. > > **Inconvénients**: Wish there where more premade templates. > > For the price, you can't go wrong. At first I was skeptical that we wouldn't make much money off of this, but I'm shocked how much our ROI is on omnisend, such a small price to pay for an amazing return. Keep it up. ----- ### "Omnisend is just as good as Klaviyo and Mailchimp for a fraction of the price." — 5.0/5 > **Dakota** | *12 mai 2025* | Logiciels | Taux de recommandation : 10.0/10 > > **Avantages**: More streamlined and intuitive than Klaviyo, I like that I don't have to pay for 10 other tools that are baked in but I'll never use > > **Inconvénients**: Missing some features and integrations, but this is being worked on and they recently dropped a whole new dashboard and better documentation. > > Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally available through the Shopify admin. Compared to what most of these email / sms services are charging, Omnisend is a life saver. ----- ### "Our go to for email campaigns, sign-up forms and simple marketing automations" — 5.0/5 > **James** | *17 octobre 2024* | Biens de consommation | Taux de recommandation : 9.0/10 > > **Avantages**: The email builder is easy to use and the automations are straight-forward and easy to setup. > > **Inconvénients**: I would like to be able to see orders from all campaigns and automations in one place. I find it is a bit of work to jump between all the active automations and recent campaigns to see which one drove sales. Cost of SMS is higher than other providers, which has prevented us from using the SMS more. > > Overall I am very happy and use it regularly. It has replaced our other tools as the go to for email campaigns, sign-up form builder, welcome automations and cart abandonment automations. ----- Page : 1/35\ Suivant: [Page suivante](https://fr.capterra.ca/software/153508/omnisend?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/153508/omnisend) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | da | | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Données structurées