---
description: Taboola : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Taboola - Avis, notes, prix et abonnements - Capterra Canada 2026
---

Breadcrumb: [Accueil](/) > [Outils de content marketing](/directory/30796/content-marketing/software) > [Taboola](/software/156009/taboola)

# Taboola

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> Solution de publicité native et de découverte basée sur le cloud conçue pour augmenter le trafic, monétiser le contenu et accroître l'engagement du public.
> 
> Conclusion : 68 utilisateurs lui ont donné la note de **4.5/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**.

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## Présentation

### Qui utilise Taboola?

Propriétés numériques, grandes marques, spécialistes du marketing de performance, spécialistes du marketing d'affiliation, spécialistes du marketing du commerce électronique.

## Statistiques et notes

| Métrique | Notation | En détail |
| **Note globale** | **4.5/5** | 68 Avis |
| Simplicité | 4.4/5 | D'après l'ensemble des avis |
| Support client | 4.4/5 | D'après l'ensemble des avis |
| Rapport qualité-prix | 4.3/5 | D'après l'ensemble des avis |
|  Fonctionnalités | 4.4/5 | D'après l'ensemble des avis |
| Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) |

## À propos du vendeur

- **Entreprise**: Taboola

## Contexte commercial

- **Public cible**: Travailleur autonome, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Déploiement et plateformes**: Cloud, SaaS, web
- **Langues**: allemand, anglais, chinois, chinois traditionnel, espagnol, français, hébreu, italien, japonais, portugais, portugais brésilien, portugais européen, thaï
- **Pays disponibles**: Afrique du Sud, Allemagne, Andorre, Argentine, Australie, Autriche, Belgique, Bolivie, Bosnie-Herzégovine, Brésil, Bulgarie, Canada, Chili, Chine, Chypre, Cité du Vatican, Colombie, Costa Rica, Croatie, Danemark et 64 de plus

##  Fonctionnalités

- A/B Testing
- Analyse des campagnes
- Campagnes multicanales
- Campagnes multiples
- Ciblage du public
- Gestion de la publicité
- Gestion des campagnes
- Gestion des canaux
- Gestion des offres
- Gestion du budget
- Génération de leads
- Marketing multicanal
- Modèles personnalisables
- Outils de recherche de mots-clés
- Personnalisation
- Planification des campagnes
- ROI Tracking
- Rapports et statistiques
- Suivi des conversions
- Suivi des mots-clés

## Intégrations (3 au total)

- HubSpot CRM
- Stitch
- WordPress

## Ressources d'aide

- Service client/courriel
- FAQ/forums
- Base de connaissances
- Support téléphonique
- Chat/Clavardage

## Category

- [Outils de content marketing](https://fr.capterra.ca/directory/30796/content-marketing/software)

## Catégories connexes

- [Outils de content marketing](https://fr.capterra.ca/directory/30796/content-marketing/software)
- [Logiciels de gestion de campagnes](https://fr.capterra.ca/directory/30012/campaign-management/software)
- [Outils d'affiliation](https://fr.capterra.ca/directory/30836/affiliate/software)
- [Logiciels adserver](https://fr.capterra.ca/directory/31121/ad-server/software)
- [Logiciels de display](https://fr.capterra.ca/directory/32335/display-advertising/software)

##  Logiciels similaires

1. [Adalysis](https://fr.capterra.ca/software/173311/adalysis) — 4.6/5 (117 reviews)
2. [Teamwork.com](https://fr.capterra.ca/software/120390/teamwork-projects) — 4.5/5 (933 reviews)
3. [Similarweb](https://fr.capterra.ca/software/148472/similarweb-pro) — 4.6/5 (251 reviews)
4. [Wrike](https://fr.capterra.ca/software/76113/wrike) — 4.4/5 (2887 reviews)
5. [BannerFlow](https://fr.capterra.ca/software/161073/bannerflow) — 4.5/5 (16 reviews)

## Avis

### "Easy to use and effective" — 5.0/5

> **Rishi** | *11 juin 2024* | Marketing et publicité | Taux de recommandation : 10.0/10
> 
> **Avantages**: The account manager relationship is valuable and we always have someone to address issues.
> 
> **Inconvénients**: Like most content marketing, there’s a learning curve. This is not a comment specific to Taboola.
> 
> It’s been a good experience with measurable insights.

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### "All Star Team" — 5.0/5

> **Leela** | *11 mars 2025* | Emballage/livraison de marchandises | Taux de recommandation : 10.0/10
> 
> **Avantages**: The team makes optimizing my campaigns very easy and they provide great results.
> 
> **Inconvénients**: Nothing bad to say about the team or products
> 
> Collaborating with the team, learning about new products and working together has been such a pleasure

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### "My First Experience With Taboola" — 5.0/5

> **Sheldon** | *4 juin 2024* | Automobile | Taux de recommandation : 10.0/10
> 
> **Avantages**: I found the Taboola setup quick and simple, the get to know product guide functions almost like a wizard with next steps delivered to the in-app messaging platform - If you follow the prompts you can't make a mistake, this was especially helpful as a first time user of the platform running special category ads.
> 
> **Inconvénients**: I'd love to see Taboola expand it's placement reach to compete more directly with Google or to gain placement in very niche but busy platforms like Reddit (Yes, I know Reddit has their own ad platform but it was the first one that came to mind)

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### "Traffic + Revenue = happy publisher" — 5.0/5

> **Corina** | *6 mars 2026* | Production audiovisuelle | Taux de recommandation : 10.0/10
> 
> **Avantages**: Taboola has become our third-largest traffic source and generates half of news.de's display revenue. What makes the partnership work is their ability to deliver results across multiple products like Feed, Push, and Taboola News without disrupting the reader experience. It's the combination of reach and monetization that matters.
> 
> **Inconvénients**: There is nothing that I could be writing here. We are completely satisfied with the cooperation for years now.

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### "Great First Native Experience" — 5.0/5

> **Utilisateur vérifié** | *2 mars 2026* | Services aux consommateurs | Taux de recommandation : 8.0/10
> 
> **Avantages**: Platform UI is very intuitive and easy to use. Targeting offers tons of options for all verticals. Options to either be hyper targeted or reach broad audiences.
> 
> **Inconvénients**: Creative is somewhat limiting for brands with products that are hard to visualize. AI can make the creative look a bit fake but only an issue if you do not have your own creative
> 
> So far great results\! We have been able to expand beyond Prospecting while maintaining great CPA numbers.

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## Liens

- [Afficher sur Capterra](https://fr.capterra.ca/software/156009/taboola)

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