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En savoir plus sur AppsFlyer

Analysez les dépenses publicitaires, les revenus et l'engagement de vos apps pour découvrir votre ROI marketing réel.

En savoir plus sur AppsFlyer

Avantages :

The attribution model for Multitouch acquistion is very consistent and the impact on Paid Campaigns is positive. The extraction of the data for modeling and DATAVIZ is easy and has multiple options.

Inconvénients :

However, in order to leverage further details about the fraud reports, the premium solution was quite costly and would have costed us more than the amount saved by charging back the fraud conversions.

AppsFlyer - Notes

Note moyenne

Simplicité d’utilisation
4,5
Service client
4,3
Fonctionnalités
4,4
Rapport qualité-prix
4,3

Probabilité de recommander le produit

8,6/ 10

AppsFlyer a reçu une note globale de 4,5 étoiles sur 5 d'après 137 avis d'utilisateurs publiés sur Capterra.

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Filtrer les avis (137)

Rafael
Rafael
Data Insights AdTech Manager (Brésil)
Utilisateur LinkedIn vérifié
Marketing et publicité, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Most complete MMP solution in the app market

4,0 il y a 6 mois

Commentaires : Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting.

Avantages :

Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more.

Inconvénients :

Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform.

Mohammed
media buyer (Maroc)
Divertissement, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

best MMP i have worked with

5,0 il y a 7 mois

Avantages :

The implementation of Appsflyer is done so easily and the support is awesome.

Inconvénients :

it's complicated to setup SKAN for IOS apps

SANU
Associate Manager (Inde)
Marketing et publicité, 51–200 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

New Updates

3,0 il y a 7 mois

Avantages :

New addition of functions and updates on the Appsflyer.

Inconvénients :

Technical glitch shown when we download the files.

Réponse de l'équipe de AppsFlyer

il y a 6 mois

Thanks for the review, Sanu! If you're still experiencing this issue, please contact [email protected].

Piyush
Associate Manager (Inde)
Études de marché, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Appsflyer Rock || Everyone Shock : )

5,0 il y a 6 mois

Commentaires : My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform.

Avantages :

I like it's realtime analytics reports with smoothest tracking system. Which allow us to track all users behaviour and further in-app events.

Inconvénients :

Honestly, not much to say here but a bit time taking while integrating to new media source partners specially with that handshake update : ( But it is also + point as if the POV is advt. here.

Pedro
PPC Specialist (Mexique)
Services financiers, 51–200 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Alternatives envisagées :

Excellent tracking tool

4,0 il y a 6 mois

Commentaires : It is a great and complete platform to work with

Avantages :

That you can track every app event and identify useless events with protect360

Inconvénients :

I would like to improve audience exporting options

Madi
Growth Lead (Australie)
Services financiers, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées :

Great platform to review app attribution & reporting

5,0 il y a 7 mois

Commentaires : Great, fantastic tool, easy to use & team is very helpful

Avantages :

Ease of partner integration & setup, dashboards & ability to create own dashboards for ease of reporting & attribution, easy to use UI. Onelink feature is very easy to use & their advanced Onelink APIs make it easy to bulk create links

Inconvénients :

Need an easier way to visualise impact of web to app through dashboards

Heather
Senior Communications and Marketing Manager (Canada)
Télécommunications, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Huge improvement over Adjust

5,0 il y a 7 mois

Commentaires : Much better experience than our last service, Adjust.

Avantages :

We love the OneLinks that can bring customers directly to the correct store to download our apps, or bring them to a fallback link of our choosing. Very easy to set them up.

Inconvénients :

Some of the reporting is difficult to process.

Suandi Pratama
Suandi Pratama
Performance Marketing Manager (Indonésie)
Utilisateur LinkedIn vérifié
Marketing et publicité, 501–1 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

A must have platform for marketer who wants to track and optimize campaign on multiple marketing channels

5,0 il y a 7 mois

Avantages :

UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support.

Inconvénients :

Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free.

Réponse de l'équipe de AppsFlyer

il y a 6 mois

So glad to hear that you love the platform! Thanks for sharing such a positive review!

Rishabh
Rishabh
Business Development Manager (Inde)
Utilisateur LinkedIn vérifié
Services et technologies de l'information, 2–10 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Appsflyer: the backbone of marketing strategies

5,0 il y a 7 mois

Avantages :

The User Interface is so easy to understand and very smooth, you can be logging in for the very first time to appsflyer but you'd still feel like you know most of the things about the portal, loved how easy to use it was!

Inconvénients :

The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point that one can consider!

Réponse de l'équipe de AppsFlyer

il y a 6 mois

Love that! Thanks for sharing, Rishabh!

Vishnu Teja
Vishnu Teja
Sr. Manager MarTech (Malaisie)
Utilisateur LinkedIn vérifié
Automobile, 1 001–5 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées :

Best for Mobile App Attribution. Easy to Use.

5,0 il y a 7 mois

Avantages :

I like the simplicity and reliability of AppsFlyer. It provides robust analytics and marketing attribution tools that are easy to navigate, making it simpler to understand user journeys and campaign performances. The user-friendly interface ensures that even those new to mobile analytics can effectively use the platform.

Inconvénients :

Additional features can be quite expensive.

Lena
Growth Marketing Manager (Canada)
Santé, bien-être et fitness, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Reliable for Attribution, Quick Support

5,0 il y a 7 mois

Avantages :

As an app marketer, I've found AppsFlyer to be an invaluable tool for our mobile marketing efforts. The platform's reliable attribution capabilities have been integral in managing our app campaigns. We can accurately track app downloads and lead activations by channel, which has improved our ability to measure and optimize our marketing performance. It has easy API integration with our dashboards. The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. This level of protection has given us confidence in our data and helped us make more informed decisions about our marketing strategies.

Inconvénients :

The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. However, in order to leverage further details about the fraud reports, the premium solution was quite costly and would have costed us more than the amount saved by charging back the fraud conversions. It would have been slightly profitable for us if we were able to purchase a one time or one month premium P360, however the team was not flexible on this matter. Other MMPs may have more affordable premium fraud protection.

Enya
User Acquisition (Espagne)
Marketing et publicité, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

The best partner for App Marketing

5,0 il y a 7 mois

Commentaires : It's a good experience, it's an easy to use tool, easy to connect and integrate. It allows a thorough review of the results obtained and generates security in the data it collects.

Avantages :

Integrations with acquisition channels are easy and intuitive. The variety of reports you can create to analyse all the traffic the app receives. The ease of integrating into SKAN for the platforms. The analysis by cost and time that allows you to perform for each channel.

Inconvénients :

communication with technical support is via email and sometimes it is not fast or timely, technical support tickets can easily get lost.

Réponse de l'équipe de AppsFlyer

il y a 6 mois

Thanks for the kind review, Enya! We're woking on doing better with our technical support.

Sandro
Reporting (Géorgie)
Externalisation/délocalisation, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Comprehensive Analytics Tool with Room for Improvement

4,0 il y a 7 mois

Avantages :

AppsFlyer offers robust and comprehensive analytics features that allow for detailed tracking of user behavior and marketing campaign performance. The intuitive dashboard and customizable reports provide deep insights that help in making data-driven decisions. Additionally, the integration with various ad networks and platforms is seamless, making it easier to consolidate data from different sources.

Inconvénients :

While AppsFlyer provides extensive functionality, the user interface can be somewhat overwhelming for beginners. The initial setup and configuration process can be complex and time-consuming. Additionally, some advanced features require a higher-tier subscription, which might not be cost-effective for smaller businesses or startups. Occasional delays in data processing and syncing can also hinder real-time analysis.

Réponse de l'équipe de AppsFlyer

il y a 6 mois

Thanks for the honest review, Sandro! Noted your comments about the price and data processing. We'll look into it.

Mikail
Media Manager (Arabie saoudite)
Marketing et publicité, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Conversion Tracking, Attribution and Reporting (Appsflyer)

4,0 il y a 7 mois

Commentaires : Appsflyer has been a pivotal tool for our day to day tracking of our KPIs and ensuring our partners deliverers the committed results, AF is one of the best MMP platform out there if you're dev team is familiar with the deployments, the initial setup is critical and would highly recommend to be done with an account manager from AF. Our account manager [sensitive content hidden] has been very helpful to us.

Avantages :

Ease of setting up partners and integrations.

Inconvénients :

Attribution of conversions to channels, there has been discrepancies in the report.

Réponse de l'équipe de AppsFlyer

il y a 6 mois

Wonderful to hear AF was so helpful to your business! Advise you to reach your AF CSM about to report discrepancies, or [email protected]. Thanks again!

Hardik
Campaign Manager (Inde)
Marketing et publicité, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Review of Appsflyer

4,0 il y a 6 mois

Commentaires : I would say Appsflyer for me is really a dope product. The customer support is amazing, the learning portal is fantastic, event just surfing through Appsflyer feels fun. Data doesn't look boring at all.

Avantages :

So I really like the simple UI/UX of Appsflyer. It's so easy to use and navigate. Even a beginner will get hands on it in a very short span of time. I really like how the data is shown in graph as well.

Inconvénients :

So while downloading raw data, the data can only be downloaded of last 90 days and not prior to that, this is what I least like about Appsflyer.

Asli
Growth Specialist (Turquie)
Marketing et publicité, 11–50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Comprehensive Analytics and Attribution with a Steep Learning Curve

4,0 il y a 6 mois

Commentaires : My overall experience with AppsFlyer has been positive. The platform offers powerful tools for mobile attribution and marketing analytics, providing detailed insights that have significantly enhanced our campaign performance. While the learning curve was initially steep, the depth and accuracy of the data provided are well worth the effort.

Avantages :

AppsFlyer povides comprehensive, real-time analytics and robust attribution tracking, making it invaluable for optimizing mobile marketing campaigns.

Inconvénients :

The complexity of the interface can be overwhelming for new users, and the pricing can be high for smaller businesses.

Arjun Singh
Sr Manager (Inde)
Production audiovisuelle, 1 001–5 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Ease of Tracking

4,0 il y a 7 mois

Avantages :

Appsflyer helped us in ease of tracking via multiple inventory , detect frauds and optimize the campaign

Inconvénients :

Frequent changes in the algorithms which causes roadblocks for ongoing campaigns

Réponse de l'équipe de AppsFlyer

il y a 6 mois

Thank you Arjun! We're happy our platform provides so much value to you.

Gabriel
Assistant Marketing Manager (Panama)
Banque, 1 001–5 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

My experience with AppsFlyer

5,0 il y a 6 mois

Avantages :

AppsFlyer provides a lot of information to make good choices.

Inconvénients :

It has a very high cost. Although it adds value to muy business

Varun
Manager- Adops and delivery (Inde)
Marketing et publicité, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Appsflyer- Best MMP

5,0 il y a 6 mois

Commentaires : Overall Experience for this MMP is good.
The best UI among all other MMPs & Its easy to work with the reports & find the fraud traffic

Avantages :

User Interface Ease in operation Complete Tutorials to understand the basic functioning of the platform.

Inconvénients :

Sometimes P360 took like half day to get updated.

Vikaskumar
Deputy Manager (Inde)
Produits alimentaires, 5 001–10 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Marketing Analytics

5,0 il y a 7 mois

Commentaires : Good to see that overall appflyer application is very useful as any time we want data you get the same & even the data accuracy is perfect.
its easy to monitor campaign performance as you access data anytime in the potal

Avantages :

Data is easily viewable & even setting any campaign with appsflyer is very easy

Inconvénients :

Every thing is perfect just wanted to explore more properties from the same

Réponse de l'équipe de AppsFlyer

il y a 6 mois

Couldn't ask for a better review, thank you so much!

Arman
SR Growth marketing (Arménie)
Marketing et publicité, 11–50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Positive review to solve few issues

4,0 il y a 6 mois

Commentaires : Overall it's positive. there are a few issues bit it's not crucial

Avantages :

1. Partner integration process 2. Simple data overview

Inconvénients :

1. Its complicated to get daily bases data when you download it 2. Ad group level data is invaluable 3. Creative level data is unvaluable for Meta

Sathwik
Senior Busienss Analyst (Inde)
Marketing et publicité, 10 000+ employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Review on AppsFlyer

5,0 il y a 7 mois

Avantages :

The ease of use and an extensive breakdown and most importantly the feature to check the User journey made me stick to AppsFlyer

Inconvénients :

The Customer care is sometimes slow in responsive

Réponse de l'équipe de AppsFlyer

il y a 6 mois

Thanks for the candid review, Sathwik! We're working on improving our customer care.

Jay
Head, Sales and Revenue (Inde)
Marketing et publicité, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Appsflyer makes the App marketing activity easy, faster and accurate

5,0 il y a 7 mois

Avantages :

Appsflyer UI is easy to use for our team members. The comprehensive reporting on dashboard helps track various in-app events very easily. The attribution mechanism is simple to understand. The partner support is best in the industry.

Inconvénients :

Honestly nothing much comes to top of the list. Possibility of importing data from CRM to Appsflyer dashboard could be of real help.

Réponse de l'équipe de AppsFlyer

il y a 6 mois

That's amazing, Jay! Glad to see how positive the experience has been for you!

Tahir Mutlu
Digital Marketing Specialist (Turquie)
Vente au détail, 1 001–5 000 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

My Appsflyer Experience As a junior digital marketer

5,0 il y a 7 mois

Avantages :

Appsflyer's interface is difficult to understand at first, but then it becomes very easy. In terms of app marketing, channel-based attribution tracking is very consistent and reliable

Inconvénients :

Sometimes I can't go to certain pages for a long time or I can't go directly to the site itself. It's very frustrating during busy hours

Réponse de l'équipe de AppsFlyer

il y a 6 mois

Glad to hear about your overall positive experience with us. We'll look into the slow loading time. Thanks for sharing!

Ravneesh
Ad Operations Executive (Inde)
Marketing et publicité, 51–200 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Amazing Product, Easy to use.

5,0 il y a 7 mois

Commentaires : Overall, I love this product and features.

Avantages :

It's strong focus on mobile app analytics and attribution, which is crucial for understanding user behavior and optimizing marketing efforts and integrate with a wide range of other tools and platforms, combined with its robust data analysis.

Inconvénients :

It's Price and sometimes Appsflyer get stuck in recent times.

Réponse de l'équipe de AppsFlyer

il y a 6 mois

We are thrilled with your satisfaction with our platform! Thank you for sharing!