--- description: Criteo : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Criteo - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de gestion de campagnes](/directory/30012/campaign-management/software) > [Criteo](/software/162594/criteo) # Criteo Canonical: https://fr.capterra.ca/software/162594/criteo Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/162594/criteo?page=2) > Optimisez vos ventes. Constatez un retour sur les dépenses publicitaires (ROAS) moyen multiplié par 13. > > Conclusion : 22 utilisateurs lui ont donné la note de **3.9/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Criteo? PME, entreprises de moyenne et de grande taille. Directeurs marketing, chefs d'affichage, directeurs de vente, chargés de programmatique, gestionnaires d'affichage payant, responsables marketing mobile, responsables des acquisitions. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **3.9/5** | 22 Avis | | Simplicité | 3.5/5 | D'après l'ensemble des avis | | Support client | 3.6/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.8/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.0/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 70% | (7/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Criteo - **Pays**: Paris, France - **Fondé**: 2005 ## Contexte commercial - **À partir de**: 1,00 $ US - **Public cible**: Travailleur autonome, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: allemand, anglais, coréen, espagnol, français, irlandais, italien, japonais, portugais brésilien - **Pays disponibles**: Allemagne, Australie, Brésil, Canada, Chine, France, Inde, Japon, Mexique, Royaume-Uni, États-Unis ## Fonctionnalités - Analyse des campagnes - Attribution entre canaux - Campagnes multiples - Ciblage comportemental - Ciblage du public - Contenu dynamique - Data discovery - Gestion de l'inventaire d'annonces - Gestion des campagnes - Marketing multicanal - Personnalisation - Publicités de reciblage - Recommandations - Segmentation de la clientèle - Suivi des conversions ## Intégrations (16 au total) - Adobe Audience Manager - Adobe Commerce - Amperity - Bluecore - Blueshift - Emarsys - Epsilon - Eulerian - Klaviyo - LiveRamp - Mediarithmics - PrestaShop - Raptor - Shopify - Tealium Customer Data Hub ... et 1 intégrations supplémentaires ## Ressources d'aide - Service client/courriel - FAQ/forums - Support téléphonique - Chat/Clavardage ## Category - [Logiciels de gestion de campagnes](https://fr.capterra.ca/directory/30012/campaign-management/software) ## Catégories connexes - [Logiciels de gestion de campagnes](https://fr.capterra.ca/directory/30012/campaign-management/software) - [Outils pour community manager](https://fr.capterra.ca/directory/30781/social-media-marketing/software) - [Logiciels de display](https://fr.capterra.ca/directory/32335/display-advertising/software) - [Logiciels pour agences de communication](https://fr.capterra.ca/directory/30736/advertising-agency/software) - [Logiciels d'analyse prédictive](https://fr.capterra.ca/directory/30945/predictive-analytics/software) ## Logiciels similaires 1. [Adalysis](https://fr.capterra.ca/software/173311/adalysis) — 4.6/5 (117 reviews) 2. [Zeetaminds](https://fr.capterra.ca/software/155060/zeetaminds) — 4.9/5 (176 reviews) 3. [Taboola](https://fr.capterra.ca/software/156009/taboola) — 4.5/5 (68 reviews) 4. [Teamwork.com](https://fr.capterra.ca/software/120390/teamwork-projects) — 4.5/5 (933 reviews) 5. [AdRoll](https://fr.capterra.ca/software/179140/adroll) — 4.0/5 (74 reviews) ## Avis ### "Powerful Retargeting, with a Few Downfalls" — 4.0/5 > **Cameron** | *4 juin 2019* | Biens de consommation | Taux de recommandation : 8.0/10 > > **Avantages**: The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget. > > **Inconvénients**: Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look. > > Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased. ----- ### "A great complement to Google and social media retargeting" — 4.0/5 > **Artur** | *17 juillet 2021* | Vente au détail | Taux de recommandation : 9.0/10 > > **Avantages**: Easy budget management and a transparent way to define the target result. Very high efficiency. Great support. > > **Inconvénients**: The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself). > > An easy-to-manage, effective tool for retargeting on the basis of RTB. ----- ### "Good results but difficult to use" — 3.0/5 > **Josh** | *10 avril 2025* | Vente au détail | Taux de recommandation : 6.0/10 > > **Avantages**: Criteo produces nice looking dynamic interactive remarketing ads that produce a good return on ad spend. > > **Inconvénients**: Difficult interface to create ads and limited controls over where/how the ads serve as well as what they look like. > > The results are good which is the mean thing, but so difficult to use. ----- ### "Convert Traffic to Customers Using Criteo" — 5.0/5 > **Chitta Ranjan** | *18 décembre 2018* | Santé, bien-être et fitness | Taux de recommandation : 8.0/10 > > **Avantages**: One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance. > > **Inconvénients**: For an E-commerce website, it's not that easy to implement the Criteo script. > > I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent. ----- ### "Great targeting and retargeting tool" — 4.0/5 > **Nikita** | *22 novembre 2023* | Machines | Taux de recommandation : 7.0/10 > > **Avantages**: How easy it was to integrate with some of tools we use, and how easy it is to work with campaigns and audiences. > > **Inconvénients**: Not everything was easy to set up and we needed to analyze externally for things that Criteo lacks. ----- Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/162594/criteo?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/162594/criteo) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Données structurées