--- description: Cognism : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Cognism - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de prospection](/directory/31017/lead-capture/software) > [Cognism](/software/169083/cognism) # Cognism Canonical: https://fr.capterra.ca/software/169083/cognism Page : 1/11\ Suivant: [Page suivante](https://fr.capterra.ca/software/169083/cognism?page=2) > Plateforme mondiale de veille commerciale. > > Conclusion : 255 utilisateurs lui ont donné la note de **4.7/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Cognism? Des clients du monde entier font confiance à Cognism pour leurs opérations de vente, de marketing et de revenus dans différents secteurs. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.7/5** | 255 Avis | | Simplicité | 4.8/5 | D'après l'ensemble des avis | | Support client | 4.6/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.5/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.6/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Cognism - **Pays**: London, R.-U. - **Fondé**: 2015 ## Contexte commercial - **À partir de**: 1 000,00 $ US - **Public cible**: 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: Albanie, Allemagne, Andorre, Autriche, Belgique, Bosnie-Herzégovine, Bulgarie, Bélarus, Canada, Chypre, Cité du Vatican, Croatie, Danemark, Espagne, Estonie, Finlande, France, Gibraltar, Groenland, Grèce et 35 de plus ## Fonctionnalités - API - Agrégation et publication de données - Alertes/Notifications - Analyse de la concurrence - Automatisation des processus et flux de travail - Base de données de clients - Base de données de contacts - CRM Integration - Communication multicanal - Correspondance et fusion - Data discovery - Demographic/Firmographic Data - Données d'intention - Définition des priorités - Enrichissement de données - Extraction de courriels - Extraction de numéros de téléphone - Gestion des campagnes - Gestion des contacts - Gestion des courriels - Gestion des leads - Génération de leads - Génération de leads B2B - Identification du compte cible - Importation et exportation de données - Intelligence artificielle et apprentissage automatique - Lead Scoring - Lead nurturing - Logiciels CRM (gestion de la relation client) - Marketing par courriel - Nettoyage de données - Personnalisation - Profilage de données - Profils de clients - Qualification de leads - Rapports et analyses - Recherche/Filtre - Saisie de leads - Sales Planning - Segmentation - Segmentation de la clientèle - Segmentation de leads - Sources de données multiples - Tableau de bord - Tableau de bord d'activités - Third-Party Integrations - Validation des adresses ## Intégrations (4 au total) - HubSpot CRM - LinkedIn Sales Navigator - Pipedrive - Salesforce Sales Cloud ## Ressources d'aide - Service client/courriel - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) - Chat/Clavardage ## Category - [Logiciels de prospection](https://fr.capterra.ca/directory/31017/lead-capture/software) ## Catégories connexes - [Logiciels de prospection](https://fr.capterra.ca/directory/31017/lead-capture/software) - [Logiciels CDP (Customer Data Platform)](https://fr.capterra.ca/directory/31334/customer-data-platform/software) - [Logiciels de gestion de contacts](https://fr.capterra.ca/directory/30016/contact-management/software) - [Logiciels d'intention achat](https://fr.capterra.ca/directory/32055/buyer-intent/software) - [Logiciels de lead scoring](https://fr.capterra.ca/directory/32276/predictive-lead-scoring/software) ## Logiciels similaires 1. [HubSpot Marketing Hub](https://fr.capterra.ca/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) 2. [Seamless](https://fr.capterra.ca/software/207295/seamless-ai) — 4.5/5 (487 reviews) 3. [Dripify](https://fr.capterra.ca/software/215082/dripify) — 4.7/5 (476 reviews) 4. [useArtemis](https://fr.capterra.ca/software/1035603/useartemis) — 4.7/5 (171 reviews) 5. [ActiveCampaign](https://fr.capterra.ca/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Avis ### "Puissance de la data pour une croissance assurée" — 4.0/5 > **Mohamed** | *8 novembre 2024* | Comptabilité | Taux de recommandation : 10.0/10 > > **Avantages**: Ce qui m'a le plus plu dans Cognism c'est la richesse de données pertinentes et la précision des informations fournies. Ces éléments ont grandement amélioré notre prise de décision et notre approche marketing. > > **Inconvénients**: Ce que j'ai le moins aimé dans Cognism est le manque de personnalisation dans certaines fonctionnalités de l'interface utilisateur. Parfois, des options plus personnalisables seraient bénéfiques pour une utilisation plus fluide. > > Mon expérience globale avec Cognism a été positive jusqu'à présent. La plateforme a considérablement amélioré nos stratégies de marketing et de prospection. Avec des données précises et une interface intuitive, Cognism s'est révélé être un précieux atout pour notre entreprise. ----- ### "Better than Wiza, but not better than ZoomInfo." — 4.0/5 > **Diana** | *16 janvier 2025* | Logiciels | Taux de recommandation : 7.0/10 > > **Avantages**: I love how comprehensive their lead data is compared to their competitors, especially for international leads like in the EU. Good amount of accurate AI insights. Their customer support is quite good as well. > > **Inconvénients**: It's not very easy to use, and does not offer as advanced features as ZoomInfo or LinkedIn Navigator. It doesn't exact replace those tools, which makes it a luxury option more so than the primary option. > > Good if you can afford it, but not necessarily better than a ZoomInfo. That being said not everyone can afford ZI. That's where Cognism comes in. ----- ### "Great Tool for Targeted Lead Generation" — 4.0/5 > **Tien** | *28 octobre 2024* | Services et technologies de l'information | Taux de recommandation : 8.0/10 > > **Avantages**: Cognism provides us with accurate contact information and its advanced filtering features really help our team hone in on ideal customer profiles efficiently. > > **Inconvénients**: Sometimes we encountered data inconsistencies, or outdated information, which required some manual work to verify. Additionally, the pricing can be on the higher side for smaller teams. > > Overall, Cognism has been super helpful for our outreach and lead generation. The support team is quick to help with any issues, and despite a few data hiccups here and there, it’s made it easier to build a solid pipeline of quality leads. ----- ### "Very Useful System" — 5.0/5 > **Thomas** | *24 février 2026* | Pétrole et énergies | Taux de recommandation : 10.0/10 > > **Avantages**: Cognism allows our commercial team to dramatically speed up the process of connecting with the prospects most important to us. The UI is clean and efficient, and the available API connection allows me even further efficiencies via agents I create. Quality of emails is high, and my experience with their team has been brilliant. Overall very happy with Cognism. > > **Inconvénients**: Nothing really. Cognism provides me and my team everything we need to be successful. We have our ideal prospects, and Cognism allows us to connect with them. ----- ### "BDR for Financial SaaS Platform" — 5.0/5 > **Casper** | *15 septembre 2025* | Comptabilité | Taux de recommandation : 10.0/10 > > **Avantages**: We've been using Cognism for more than 1.5 years now and from the start it has been great. The value it provides our business development team and sales team is immense. In short what our teams like is that we can find the right prospect for each account, and then easily find the right contact details so we can reach out to them. Before this process took a lot of our time. Now we can work at speed, which shortens our sales cycles and improves our bottom line. > > **Inconvénients**: The 'Diamond Verify' function (Cognism looking to find mobile numbers not yet known) is amazing\! The only comment on it is that it sometimes takes quite a while to receive them, while these usually are very urgent and important calls to make. Receiving this faster would be amazing. > > A good thing about the software is that it has a lot of functionalities. This does mean that there's a learning curve for new team members. I'd say it's definetly worth the time to invest in learning the different functionalities. Cognism even did an in person training to help us get the most out of the platform. Overal the lead generation we're realizing with Cognism is amazing. It helps us find the correct prospect: we can filter through dozens of very detailed filters, helping us to find our exact ICP. It also connects with our CRM which makes this process even easier. Once we have identified the right prospects for our accounts we can then find their contact details (mobiles, HQ, direct lines and email addresses). The speed with which we can contact our prospects has improved our sales cycle by a lot\! We can also request Cognism to look for mobile numbers if they aren't know yet. This allows us to contact executives whom usually don't have mobile numbers that show. The quality of the data has been a lot higher quality compared to other vendors. ----- Page : 1/11\ Suivant: [Page suivante](https://fr.capterra.ca/software/169083/cognism?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/169083/cognism) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées