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En savoir plus sur Bloomreach

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En savoir plus sur Bloomreach

Avantages :

You'll easily create scenarios & campaigns, set logics, edit templates and see the automated dashboards for each campaign. Also the support team is very fast and useful when you have any problem.

Inconvénients :

We are missing more in-depth data insights for campaign automation.

Bloomreach - Notes

Note moyenne

Simplicité d’utilisation
4,5
Service client
4,9
Fonctionnalités
4,6
Rapport qualité-prix
4,6

Probabilité de recommander le produit

8,8/10

Bloomreach a reçu une note globale de 4,8 étoiles sur 5 d'après 54 avis d'utilisateurs publiés sur Capterra.

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Filtrer les avis (54)

Brice
Head of Digital Operations (R.-U.)
Médias en ligne, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Orchestrez Votre business Via Bloomreach

4,0 il y a 11 mois

Avantages :

Au lieu de payer pour un CDP, un ESP, un CRM etc etc, Bloomreach permet d'avoir tout ca en un seul outil.

Inconvénients :

Les rapports visuels sont limites a certains formats (Table ou chart), le tracking des visites sur le site. Car elles sont liees au cookies, on a moins de visibilites dessus

Sławomir
Sławomir
Head of CRM (Pologne)
Utilisateur LinkedIn vérifié
Vente au détail, 201–500 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Great platform for demanding users

5,0 l’année dernière

Commentaires : I've been using Bloomreach platform for the last 3 years in a high scale business (retail, 20+ markets) and it proved both on Bloomreach company and platform side to be reliable partner that helps a lot to develop business and drive revenue and customer retention.

Avantages :

(+) platform stability and reliability(+) pretty easy to integrate(+) helpful, fast support(+) powerful scenario handling including omnichannel communication(+) first-party data collection and analytical possibilities(+) ease to work with product recommendations and on-site formats(+) personalization possibilities thanks to jinja language(+) Bloomreach academy(+) AB testing capabilities

Inconvénients :

(-) there is not predefined templates for use cases so you have to do all on your own (but it's planned to change very soon with plug & play library)(-) Single Customer View card is very simple, not very informative in terms of customer value summary (i.e. CLV, probability to buy, recommended products)(-) there could be more educational or how-to materials, webinars (there is Academy but it's paid) to learn more how to take full advantage of the platform(-) experiments module is not scalable - can't run one test on multiple pages i.e. PDPs (each page is separate test)

Rebecca
Senior CRM Executive (R.-U.)
Vente au détail, 201–500 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées :

Bloomreach has been a great tool in getting us improving our system

5,0 l’année dernière

Commentaires : I am really enjoying it as a daily user, it makes my job a whole lot easier and I have learned a lot through it.

Avantages :

I like the ease of use of the asset builder and the email builder. Scenarios as well are logically laid out and I have throughly enjoyed the course I have taken through Bloomreach Academy

Inconvénients :

We currently have a data implementation issue, but I am not letting it get in the way of using the tool as much as I possibly can whilst it gets fixed in the background

Luis
Freelance Consultant (Espagne)
Marketing et publicité, 2–10 employés
Temps d'utilisation du logiciel : Version d’essai gratuite
Source de l'avis

Alternatives envisagées :

Elegant, scalable and user friendly all-in-one Marketing Automation platform

5,0 il y a 2 mois Nouveau

Commentaires : Very competent technical and customer support team. They know what they are talking about beyond what their solution offers. Solution is on the pricy side, but is worth the investment considering the performance and range of use cases covered. Great GDPR compliance

Avantages :

Speed despite volumes of data ingested. The solution is very elegant and once you are familiar with the way it works it is very easy to understand what is happening in the background and to visualise the behaviours for specific business scenarios

Inconvénients :

That is a one-in-all solution for all Marketing Automation needs. If we had to select another setup this would mean purchasing different solutions to coer all the use cases of Bloomreach. Mainly the personalisation and real time use cases are not covered by other CDPs.

Jan
Senior Analyst (Tchéquie)
Télécommunications, 10 000+ employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Great, better and the worst...

4,0 il y a 9 mois

Commentaires : Amazing, complicated and unfortunatelly very often frustrating

Avantages :

Amazing tool with many different features... imposible to pick only few.

Inconvénients :

Lack of real-life tutorials (not just lengthy documentation on your website).Missing proper user flow/funnel tools and a simplified way to modify dashboard data by changing just one attribute line, for example, the website URL.Please note that I am aware of the existing funnel/flow tools, but Google Analytics is still far more superior.

Anja
Marketing Automation specialist (Suède)
Produits alimentaires, 501–1 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Bert inser friendly

4,0 il y a 4 mois

Avantages :

The ease of use. It’s super easy to learn the basics and once you’ve learned the basics the rest will be easy to learn as well

Inconvénients :

Our business is complex and Bloomreach doesn’t have support for all our needs

Maik
Email Marketing Manager (Israël)
Informatique et sécurité réseau, 501–1 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Email Marketing ALL IN ONE Platform!

5,0 il y a 8 mois

Avantages :

Email Marketing campaigns are easy to set up. Afterward, it's easy to analyze the results. To set up Email Marketing flows its also pretty easy - maintaining them too.

Inconvénients :

To build Reports is still a bit complicated but its improving.

Poornaraj
Solution Architect (Inde)
Marketing et publicité, 1 001–5 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

CDP for the future

5,0 il y a 2 mois Nouveau

Avantages :

Ease of use all the features are drag & drop. We can start from scratch and learn the tool in no time. The support is very handy on any time.

Inconvénients :

There are some time zone issue where the timestamp changes to some other values . Not in all case on few of the cases

Nathan
Email Operations Manager (R.-U.)
Biens de consommation, 201–500 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Great product that helps me do my job. Uncomplicated that doesnt require lots of resource

5,0 le mois dernier Nouveau

Commentaires : Great and easy to use. You can work as simple of as complex as you want to

Avantages :

Customer view. Being able to see how our customer engage with the website and marketing comms

Inconvénients :

Some mixed reporting and due to multiple people being in and out of our business is means its quite a mess compared to when I've used other systems

Nicole
Consultant (Espagne)
Services financiers, 51–200 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Great platform for customer data and campaign management

5,0 il y a 2 mois Nouveau

Avantages :

The ability to react to real-time event/ customer behavior

Inconvénients :

The number of attributes are limited (255)

Ivona
CX manager (Tchéquie)
Télécommunications, 201–500 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Bloomreach - Review

5,0 le mois dernier Nouveau

Avantages :

I like history of communication with our clients

Inconvénients :

some numbers are wrong, differences are not clear

Lluc
Marketing Technology Team Leader (Tchéquie)
Divertissement, 5 001–10 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Bloomreach use

4,0 il y a 5 mois

Commentaires : It's a great tool, and it has a lot of potential, but at the current state and for the needs of my company is quite difficult to implement personalized content for independent native apps.

Avantages :

-The responsiveness of the webapp. It works well and it's quite fast. -Pretty straightforward, bugs are quite uncommon. -The ammount of tools that has integrated, it's quite complete an a very powerful tool. -The snapshot preview for emails!!! -The documentation is quite good, almost perfect.

Inconvénients :

-Jinja used in bloomreach is not the full version and Bloomreach lacks a little bit explaining properly all the features available. It would be nice to have all the functionality from jinja. -Initiatives are sometimes a bit hard to deal with when it comes to dependencies and so. Sometimes moving an asset or weblayer to a different initiative can cause all the items with a dependency to be moved without a very clear message that it's going to happen.

Yahor
CRM (Tchéquie)
Internet, 51–200 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Bloomreach is the ultimate solution for our company!

5,0 il y a 10 mois

Avantages :

Bloomreach is a great tool and we are enjoying all of its capabilities and features. I love webhooks, it's an ultimate tool to do any kind of workaround. I appreciate the Q4 roadmap and can't wait to use the new features.Reporting is not black box which I love that I can set it up and counts with whatever data are important to our company. Visibility to the data results is so helpful.

Inconvénients :

Simultaneously, Bloomreach is too complex which makes it difficult to focus on our efforts. SDK could support more apps for one instance. OOTB is not possible. We need to deal with the workaround and framework outline for integration. What I would improve on Bloomreach?There is a room for more parts where to implement jinja. For experienced users there are some limitations to be more free in instances management.For reporting - I wish I could download the dashboard and work with the data externally.We miss a storage possibilities for retrospective upload of datas for the system events. We want to rely on this more and it could be solved via environmental variables (profile and project attributes and conditions).

Petr
Campaign manager (Tchéquie)
Assurance, 201–500 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Next level of campaign management with Bloomreach!

4,0 il y a 10 mois

Avantages :

I enjoy this tool is self-service and I don't have to depend on IT. I can access easily our customer data. Bloomreach is a platform with limitless possibilities on orchestration with the right conditions. I love the flexibility of the tool. Documentation is very helpful. Dashboards are visually effective for me. I like how Bloomreach is innovative and following, maybe even setting trends we can explore and take advantage of. Bloomreach listens to our feedback. Minimalistic assess approach is something we'd like to explore.

Inconvénients :

As we are insurance company, we are missing Bloomreach's integrations for other communication channels e.g. phone calls (call centre), post, etc. I'd like to see more detailed insights to multichannel orchestration for offline comms. We are able to adjust our campaigns but I would love to get from Bloomreach more visibility how to make this. The partner agency is supporting our integrations and ongoing processes.I completed the Academy fundamentals course - my experience with the tutor was disappointing, the person seemed to be off with the knowledge they shared with our class.

Martin
Martin
Online Marketing Manager (Tchéquie)
Utilisateur LinkedIn vérifié
Santé, bien-être et fitness, 201–500 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Finally a CDP without a rival | Excelent.

5,0 l’année dernière

Avantages :

Bloomreach is able to do almost everything what we need in our CDP system. His competitors are very complicated to set up and to operate without knowledge. We are also able to use Bloomreach throughout company from call centrum to our board management. As for data collecting/reporting or for better customer care. There is big advantage that we can also use it for marketing. Incredible tool and easy to operate.

Inconvénients :

I would like to know more about specific roadmap. If I miss something on the platform, I would like to suggest change and be informed if this change would be implemented within roadmap in next app release. But it is minority according to the fact what could Bloomreach do for us in case of SaaS.

Javier
Javier
CRM Specialist (Espagne)
Utilisateur LinkedIn vérifié
Banque, 501–1 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Very user friendly and personalized

5,0 l’année dernière

Commentaires : Bloomreach is helping to automate all the campaigns related to the lifecycle of our clients.

Avantages :

Bloomreach is a very user friendly platform. You'll easily create scenarios & campaigns, set logics, edit templates and see the automated dashboards for each campaign. Also the support team is very fast and useful when you have any problem.

Inconvénients :

Reports feature sometimes could be ver overwhelming and not that user friendly.

Jack
CRM Manager (R.-U.)
Automobile, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Bloomreach - a fantastic CRM tool that'll improve your marketing comms strategey

5,0 l’année dernière

Commentaires : Very positive experience with the tool, it has allowed us to serve the right message to the right user at the right time through the automations tool. It has also opened up alternative channels which previously required our engineering team to build - such as in-app messages and web pop ups.

Avantages :

The automation system allows you to quickly and visibility build complicated automations quickly.

Inconvénients :

There can be a steep learning curve when first using the tool, there is a very helpful help centre however sometimes the answers to issues aren't clear or easy to find.

Jana
Junior CRM Manager (Allemagne)
Produits alimentaires, 501–1 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Bloomreach ist ein tolles Tool, um Kundendaten zu speichern und diese dann effizient zu nutzen.

4,0 l’année dernière

Commentaires : Insgesamt ist Bloomreach ein tolles und einfaches Tool, was viele verschiedene Möglichkeiten bietet. Diese Möglichkeiten können effizient zusammen genutzt werden und erleichtern uns die Arbeit.

Avantages :

Bloomreach ist einfach zu verstehen und kann auf alle individuellen Bedürfnisse des jeweiligen Unternehmens angepasst werden.

Inconvénients :

Das Tool zum Aufbauen von E-Mails könnte noch mehr Features bieten.

Neuza
Senior CRM Manager (R.-U.)
Jeux vidéos, 201–500 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Best CRM Marketing tool

5,0 l’année dernière

Avantages :

Extremely easy to use, everything is intuitive, the templates are responsive and the customer support is superb. Very powerful tool far beyond expectations.

Inconvénients :

To be fair, there's nothing I can complain about this ESP. They're just that good, my work is so much easier thanks to them.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Hôpitaux et soins de santé, 11–50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Incredibly powerful software, great design, great support

5,0 il y a 5 ans

Avantages :

It is an incredibly well-designed and well-featured software. The scenario builder concept is brilliant and much of the user interfaces were accessible and not terribly daunting despite how feature-rich the software is. Their support team and account managers who we worked with were all fabulous, responsive, and knowledgable.

Inconvénients :

Exponea is constantly developing and growing, which is great, but a con that comes with that is that some of the newer features would have kinks that needed to be worked out. However, they are always responsive to troubleshooting and putting in updates when needed. Just part of the territory of being on the cutting edge.

Christopher
Digital CRM Lead (R.-U.)
Vente au détail, 501–1 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Excellent, easy to use CDP

5,0 l’année dernière

Commentaires : Love the platform

Avantages :

The dashboard is easy to use and full of features

Inconvénients :

Sometimes the reporting section can be confusing but practice makes perfect

Benedetto
Digital Marketing Manager (Italie)
Mode et vêtements, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Customer Data Platform fully

5,0 l’année dernière

Avantages :

Detailed overview of each user.Customizable weblayers.Collaborative account support.Integrations with the main advertising platforms.Visual flows help creating atuomations.A lot of webinars and case history sharing.Bloomreach academy is very useful.

Inconvénients :

Implementation and some developments required a consultancy agency to manage the settings.

Daniel
CRM Manager (Tchéquie)
Services financiers, 201–500 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Bloomreach is a tool for complex campaigns

4,0 il y a 10 mois

Commentaires : Better then with the tool we had before Bloomreach.

Avantages :

Bloomreach is a tool for complex campaigns, I like analytics, ease of use and scenario building, AI features are good to have.

Inconvénients :

AI features are good, but could improve for analytics and recommendations. We are missing more in-depth data insights for campaign automation. Surveys could improve.

Cosmin
IT Consultant (Roumanie)
Vente au détail, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Lots of features

5,0 l’année dernière

Avantages :

Lots of features, easy to use, fast customer support

Inconvénients :

Maybe add a search engine and use a catalog as an index?

Masud
Customer Support Manager (É.-U.)
Loisirs, voyage et tourisme, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Best Solution For Email Marketing Campaigns

5,0 il y a 6 mois

Avantages :

I like the email and campaign management features It makes marketing automation easy It helps in designing and implementing email marketing campaigns Bloomreach is effortless to manage and use

Inconvénients :

Bloomreach has quite handled well and no serious issues.