---
description: MediaRadar : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: MediaRadar - Avis, notes, prix et abonnements - Capterra Canada 2026
---

Breadcrumb: [Accueil](/) > [Logiciels pour études de marché](/directory/10041/market-research/software) > [MediaRadar](/software/173818/mediaradar)

# MediaRadar

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> MediaRadar est un outil cloud qui aide les professionnels et les agences à conclure plus de ventes.
> 
> Conclusion : 240 utilisateurs lui ont donné la note de **4.5/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**.

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## Présentation

### Qui utilise MediaRadar?

MediaRadar est une plateforme d'aide à la vente qui convertit les données publicitaires en informations exploitables et en conseils utilisés par les équipes de vente des entreprises de médias et agences pour prospecter de nouvelles affaires.

## Statistiques et notes

| Métrique | Notation | En détail |
| **Note globale** | **4.5/5** | 240 Avis |
| Simplicité | 4.4/5 | D'après l'ensemble des avis |
| Support client | 4.7/5 | D'après l'ensemble des avis |
| Rapport qualité-prix | 4.4/5 | D'après l'ensemble des avis |
|  Fonctionnalités | 4.4/5 | D'après l'ensemble des avis |
| Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) |

## À propos du vendeur

- **Entreprise**: MediaRadar
- **Pays**: New York, É.-U.
- **Fondé**: 2006

## Contexte commercial

- **À partir de**: 5 000,00 $ US
- **Type de licence**:  (Version d’essai gratuite)
- **Public cible**: Travailleur autonome, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Déploiement et plateformes**: Cloud, SaaS, web, Windows (sur site), Linux (sur site), iPhone (mobile), iPad (mobile)
- **Langues**: anglais
- **Pays disponibles**: États-Unis

##  Fonctionnalités

- Analyse statistique
- Benchmarking
- CRM Integration
- Distribution multicanal
- Gestion des performances
- Importation et exportation de données
- Rapports et analyses

## Intégrations (2 au total)

- Microsoft Excel
- Salesforce Sales Cloud

## Ressources d'aide

- Service client/courriel
- Chat/Clavardage

## Category

- [Logiciels pour études de marché](https://fr.capterra.ca/directory/10041/market-research/software)

## Catégories connexes

- [Logiciels pour études de marché](https://fr.capterra.ca/directory/10041/market-research/software)
- [Outils aide à la vente](https://fr.capterra.ca/directory/30798/sales-enablement/software)
- [Logiciels de display](https://fr.capterra.ca/directory/32335/display-advertising/software)

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## Avis

### "I've had an overall positive experience with MediaRadar for the 5+ years I've used it." — 5.0/5

> **Alexandra** | *25 avril 2018*
> 
> **Avantages**: MediaRadar is easy to use and very intuitive. New sales assistants are quick to learn how to pull reports. It provides information that's instrumental to the selling of our brand.
> 
> **Inconvénients**: There are a few places within Edit Credits where I different report output would be helpful -- &#10; When trying to pull the number of category (i.e. jewelry) credits across the competitive set, you have to pull each book separately. It would be incredibly helpful if a screen appeared similar to when you're searching for a specific brand's credits (i.e. Cartier) and it lists the titles with the number of credits in parenthesis. &#10; When searching for a specific brand's credits within our magazine, it would be helpful to have an on-screen visual of every credit (on one page). It would be so much easier to search for a specific credit than to click through each on individually.

-----

### "My honest review For MediaRadar" — 4.0/5

> **Utilisateur vérifié** | *18 janvier 2022* | Services d'information | Taux de recommandation : 9.0/10
> 
> **Avantages**: Our team has switched to this Software for its multi  functionality and it is way more efficient than any platform we have ever used
> 
> **Inconvénients**: it has some categories of title and companies that are not in my list the process is too time consuming
> 
> As a Digital Marketing guy i think they should be more focusing on some other social media platform rather than YouTube

-----

### "The software works well" — 3.0/5

> **Corey** | *25 avril 2018* | Édition
> 
> **Avantages**: Seeing the issues in our competitive set is helpful because It allows us to see where our target accounts are running
> 
> **Inconvénients**: Contacts are not updated frequently which is the main reason we utilize this software. Without this, there is not much reason for us to use this program

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### "The best resource for B2B media insights" — 4.0/5

> **Cheryl** | *27 mai 2021* | Marketing et publicité | Taux de recommandation : 8.0/10
> 
> **Avantages**: Myself and my team use the platform for competitive paid media research. I find the depth of B2B information far superior to any other similar platform, especially for print media advertising and for pulling print and digital creative samples. I'm always amazed when we get into new business research and I discover the depth of publications and websites monitored in various, niche B2B industries.
> 
> **Inconvénients**: As with any subscription software, the more you pay, the more bells and whistles you get. We are on a base-level subscription. I would love to have more modules and in-depth information, but it works for us as is. We are lucky to be able to supplement Media Radar with another media competitive intelligence tool that fills some of the gaps.
> 
> At least once a week, I get asked "What is so and so company spending in media?". It's pretty great to have an easy-to-use resource that can quickly answer that question for our new business development person.

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### "MediaRadar is a necessity not a luxury\!" — 5.0/5

> **Shaun** | *28 mai 2021* | Marketing et publicité | Taux de recommandation : 10.0/10
> 
> **Avantages**: The wealth of current, relevant data on a platform that’s highly intuitive and always evolving.
> 
> **Inconvénients**: Adding additional media platform subscriptions can get costly.
> 
> I thoroughly enjoy MediaRadar because the data is so current and the ability to create a wide array of reports is exceptional.

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## Liens

- [Afficher sur Capterra](https://fr.capterra.ca/software/173818/mediaradar)

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| pt | <https://www.capterra.com.br/software/173818/mediaradar> |
| pt-PT | <https://www.capterra.pt/software/173818/mediaradar> |

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