--- description: Factors.ai : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Factors.ai - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de génération de prospects](/directory/30963/lead-generation/software) > [Factors.ai](/software/1018509/factorsai) # Factors.ai Canonical: https://fr.capterra.ca/software/1018509/factorsai Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/1018509/factorsai?page=2) > Factors.AI est une plateforme d'analytique et d'attribution marketing qui aide les équipes à comprendre l'impact du marketing sur vos revenus. > > Conclusion : 19 utilisateurs lui ont donné la note de **4.8/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Factors.ai? Factors est conçu pour les équipes de marketing numérique afin de surveiller les indicateurs sur le web, les campagnes et le CRM (Customer Relationship Management) et d'augmenter les revenus. Une solution idéale pour les PME SaaS B2B à forte croissance, les marques D2C et les agences. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.8/5** | 19 Avis | | Simplicité | 4.6/5 | D'après l'ensemble des avis | | Support client | 5.0/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.6/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.5/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: SLASHBIT ## Contexte commercial - **Type de licence**: (Version d’essai gratuite) - **Public cible**: 2–10, 11–50, 51–200, 201–500, 501–1 000 - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: Afghanistan, Afrique du Sud, Albanie, Algérie, Allemagne, Andorre, Angola, Anguilla, Antigua-et-Barbuda, Arabie saoudite, Argentine, Arménie, Aruba, Australie, Autriche, Azerbaïdjan, Bahamas, Bahreïn, Bangladesh, Barbade et 208 de plus ## Fonctionnalités - Analyse d'entonnoir - Analyse des campagnes - Attribution entre canaux - Attribution multi touch - Cartographie du parcours client - Données d'intention - Gestion de la publicité - Gestion des campagnes - Goal Setting/Tracking - Identification du compte cible - Importation et exportation de données - Logiciels CRM (gestion de la relation client) - Marketing multicanal - Mesure des performances - Modélisation de l'attribution - Multi-Channel Attribution - Notifications de leads - Profils de clients - Qualification de leads - ROI Tracking - Rapports de trafic web - Rapports et analyses - Rapports et statistiques - Recherche/Filtre - Saisie de leads - Segmentation de leads - Suivi de l'engagement - Suivi des campagnes - Suivi des conversions - Suivi des indicateurs clés de performance - Suivi des interactions - Suivi des interactions entre utilisateurs - Suivi du temps passé sur le site - Tableau de bord - Third-Party Integrations - Visualisation de données - Web analytics ## Intégrations (19 au total) - Apollo - Apollo - Breeze - Drift - G2 Buyer Intent - Google Ads - Google Search Console - HeyReach - HubSpot CRM - LinkedIn for Business - Make - Marketo Engage - Meta for Business - Microsoft Advertising - RudderStack ... et 4 intégrations supplémentaires ## Ressources d'aide - Service client/courriel - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) - Chat/Clavardage ## Category - [Logiciels de génération de prospects](https://fr.capterra.ca/directory/30963/lead-generation/software) ## Catégories connexes - [Logiciels de génération de prospects](https://fr.capterra.ca/directory/30963/lead-generation/software) - [Logiciels de prospection](https://fr.capterra.ca/directory/31017/lead-capture/software) - [Logiciels de lead management](https://fr.capterra.ca/directory/30017/lead-management/software) - [Logiciels d'intention achat](https://fr.capterra.ca/directory/32055/buyer-intent/software) - [Logiciels d'account-based marketing](https://fr.capterra.ca/directory/31125/account-based-marketing/software) ## Logiciels similaires 1. [Marketo Engage](https://fr.capterra.ca/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 2. [Dreamdata](https://fr.capterra.ca/software/197705/dreamdata-io) — 4.8/5 (55 reviews) 3. [SAS Customer Intelligence 360](https://fr.capterra.ca/software/78209/sas-customer-intelligence-360) — 4.9/5 (8 reviews) 4. [ActiveDEMAND](https://fr.capterra.ca/software/142305/activedemand) — 4.2/5 (79 reviews) 5. [EngageBay CRM](https://fr.capterra.ca/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) ## Avis ### "How YourStory was able to weed out the inaccuracy in their marketing analytics data with Factors" — 5.0/5 > **Shreyansh** | *7 septembre 2021* | Produits alimentaires | Taux de recommandation : 9.0/10 > > **Avantages**: 1) After switching to Factors, YourStory was able to access unsampled website traffic data. This allows them to analyse the data without worrying about the quality and sanitization of data. 2) Since Factors only accounts for cursor movements and user engagement as part of the session time spent and page time spent data, Yourstory is able to accurately analyse visitor activity and qualitative metrics. 3) With Factors’ custom API integration, YourStory was able to push their own website visitor data from Factors into BigQuery which made it easier for their analytics team to create internal dashboards. > > **Inconvénients**: Improvement in Visualization and dashboards > > Being a digital media company, YourStory’s primary KPIs are traffic metrics like sessions, pageviews, session time spent, and page time spent. The marketing analytics team at YourStory encountered inaccuracy (even the inactivity of website visitors is considered) in the ‘session time spent’ and ‘page time spent’ metrics data reported by GA 360. These numbers were important as they played a huge role in the board-level reporting on the engagement of users. Furthermore, these numbers helped the editorial team with feedback on the kind of content to create and publish. So accuracy in these qualitative metrics had a huge business impact. With Google Analytics’s free version, the marketing team was also facing data sampling problems and the traffic metrics showed up 10-15% lower or higher than the actual numbers. YourStory also needed all the web activity raw data into BigQuery for their internal reporting After moving to Factors, YourStory was able to improve the ROI on their marketing tech stack and find a more efficient and affordable solution. ----- ### "Factors helped in improving the accuracy of our Web Analytics data" — 4.0/5 > **Krubakar** | *6 septembre 2021* | Production audiovisuelle | Taux de recommandation : 9.0/10 > > **Avantages**: The feature we liked the most about Factors is the accuracy at which our KPIs were measured. Using GA we were getting only an estimate of Page Time, Session Time sampled on 10% of users, and factors helped in weeding out this inaccuracy. Unsampled data availability and the precision at which they track user engagement metrics like scroll depth and cursor movements were big positives. It met and exceeded most of the expectations we had in comparison to GA > > **Inconvénients**: Being an early stage startup certain integrations were not available (Netcore etc). Also our use case was more of Web Analytics and they were built for marketing analytics hence custom dashboard creations were not straight forward. However all our requirements were met as they helped us with these custom issues and solved all our problems. Their customer support team is quick in addressing and solving any issues > > Having a very good experience with the platform and the team. I could see good improvements in the product and data sanctity from the day we started. Looking forward to a fruitful experience in the future as well ----- ### "It's a good tool for Marketing Campaign analysis and Improve ROI" — 4.0/5 > **Bhavuk** | *24 septembre 2021* | Assurance | Taux de recommandation : 8.0/10 > > **Avantages**: We used the Factors.ai tool for Marketing analytics, to analyze our Google, FB campaigns daily \& weekly performance data. Really liked the way the overall data is represented with proper actionable insights. > > **Inconvénients**: More features are required related to Demographic, search term related analysis. ----- ### "All in one marketing attribution and analytics tool" — 5.0/5 > **Chandra Shekar** | *15 septembre 2021* | Services aux consommateurs | Taux de recommandation : 10.0/10 > > **Avantages**: Problem Statements: 1.) Distributed marketing and sales data (GA for website visitor, Salesforce for CRM data, individual ads platforms and Search Console for organic search data). 2.) Time+effort to access to marketing+sales funnel metrics with required breakdowns and filters. 3.) Analysing impact of an intermediate lead state on final conversion: E.g., Pre-qualified funnel. 4.) Gauging time taken (TAT analysis) from one lifecycle stage of a lead to another. E.g., TAT analysis. 5.) Measuring marketing activities' impact on value/quality of leads and sales. Solutions: 1.) Factors integrates with the website visitor, CRM, Ads platform and Search Console data bringing all data in a single place. Eliminated need to hop across tools to track marketing KPIs. 2.) Analysts at Design Cafe track the following funnel on a regular basis in order to determine the efficacy of marketing and sales activities-\> Leads to Meeting Schedule (i.e., Qualified Leads) to Meeting Done (i.e., Opportunity) to Sign Up (i.e., Customer). During this they end up access 2 or more reports in Salesforce as they want to breakdown this by city, source, channel, campaign and segment. Using the Salesforce integration, Factors pulls all CRM updates at a lead and opportunity objects level. And all these updates are further available for reporting in a choronological order as events with all the Salesforce properties like city, source, channel, etc. Using these update events, analysts were able to create any marke > > **Inconvénients**: Data loading is little slow and factors is working on the issue ----- ### "The most affordable yet powerful marketing+sales analytics tool" — 5.0/5 > **Kashish** | *31 août 2022* | Logiciels | Taux de recommandation : 10.0/10 > > **Avantages**: A multi-touch attribution reporting that provides accurate, scalable, and actionable data that helps you make better marketing decisions, and transform the insights you gather into action leading to more marketing efficiency and less waste of our valuable marketing dollars. With an excellent onboarding team in place, the understanding of the various features of the Factors app has been made effortless. Affordable yet powerful- definitely a go-to alternative to all the expensive product analytics tools out there. > > **Inconvénients**: Need to login to view the dashboards. But as per our CSM, being able to share dashboards using a URL is soon going live as a product enhancement > > Attribution being a very tricky landscape to maneuver, Factors has helped us understand a customer’s path to conversion very accurately enabling better measurement and campaign optimization by adjusting various attribution models for micro-conversions. ----- Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/1018509/factorsai?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/1018509/factorsai) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées