--- description: Kapost : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Kapost - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Outils de content marketing](/directory/30796/content-marketing/software) > [Kapost](/software/132697/kapost) # Kapost Canonical: https://fr.capterra.ca/software/132697/kapost Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/132697/kapost?page=2) > La plateforme de marketing B2B de Kapost intègre des équipes, des outils et des canaux pour créer, distribuer et mesurer les campagnes et le contenu, quel que soit le canal. > > Conclusion : 17 utilisateurs lui ont donné la note de **4.4/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Kapost? Organisations de marketing B2B qui développent du contenu et des campagnes, qui cherchent à unifier la stratégie marketing et à proposer une expérience cohérente tout au long du parcours client. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.4/5** | 17 Avis | | Simplicité | 4.2/5 | D'après l'ensemble des avis | | Support client | 4.5/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.2/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.1/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Upland Software - **Pays**: Austin, É.-U. - **Fondé**: 2004 ## Contexte commercial - **À partir de**: 3 500,00 $ US - **Public cible**: 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: Canada, États-Unis ## Fonctionnalités - Analyse des campagnes - Campagnes multicanales - Campagnes multiples - Catégorisation des ressources - Contrôle du processus d'approbation - Gestion de contenu - Gestion de versions - Gestion des campagnes - Gestion des canaux - Gestion des flux de travail - Gestion des modèles - Gestion des métadonnées - Intégration des médias sociaux - Logiciels CRM (gestion de la relation client) - Marketing multicanal - Marquage - Mesure des performances - Outils de collaboration - Planification de l'édition - Planification des campagnes - Qualification de leads - Rapports et analyses - Recherche/Filtre - Suivi de l'engagement - Suivi des campagnes - Suivi des conversions - Third-Party Integrations - Web analytics ## Intégrations (29 au total) - Adobe Experience Manager - Atomic AI - Box - Brainshark - Brightcove - Content Hub - Curata - Drupal - Google Analytics 360 - Google Docs - Hootsuite - HubSpot CRM - HubSpot Marketing Hub - Jive - Joomla ... et 14 intégrations supplémentaires ## Ressources d'aide - Service client/courriel - Base de connaissances - Support téléphonique - Chat/Clavardage ## Category - [Outils de content marketing](https://fr.capterra.ca/directory/30796/content-marketing/software) ## Catégories connexes - [Outils de content marketing](https://fr.capterra.ca/directory/30796/content-marketing/software) - [Logiciels de gestion des actifs numériques](https://fr.capterra.ca/directory/30203/digital-asset-management/software) - [Logiciels ECM (Enterprise Content Management)](https://fr.capterra.ca/directory/31079/enterprise-content-management/software) - [Logiciels de gestion de campagnes](https://fr.capterra.ca/directory/30012/campaign-management/software) - [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software) ## Logiciels similaires 1. [HubSpot Marketing Hub](https://fr.capterra.ca/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) 2. [Google Ads](https://fr.capterra.ca/software/213339/google-ads) — 4.4/5 (1006 reviews) 3. [Brevo](https://fr.capterra.ca/software/132996/brevo) — 4.6/5 (3408 reviews) 4. [Mailchimp](https://fr.capterra.ca/software/110228/mailchimp) — 4.5/5 (17572 reviews) 5. [MailerLite](https://fr.capterra.ca/software/136603/mailerlite) — 4.7/5 (2256 reviews) ## Avis ### "Kapost has transformed how our marketing organization operates" — 5.0/5 > **Jim** | *28 février 2018* | Réseaux informatiques | Taux de recommandation : 10.0/10 > > **Avantages**: Kapost allows us to have full visibility into our content efforts. From ideas to final output, to tracking the success of the assets, it's all visible within Kapost. This visibility enhances collaboration across our ever-growing department and company. > > **Inconvénients**: All of the challenges have been on our side (building out processes, getting people to change behaviors). And the folks at Kapost have been very helpful by offering advice and support as we transform marketing. > > Having the ability to see all of our impending and in-progress projects allows us to better schedule and staff for upcoming needs. The ability to provide a gallery of all of our content, that is fully searchable and sortable, enables our staff to find content on their own saves a lot of time for both the marketing team, as well as the sales (or other) teams. ----- ### "Kapost is a adaptable and effective Marketing solution" — 4.0/5 > **Utilisateur vérifié** | *10 mai 2022* | Logiciels | Taux de recommandation : 9.0/10 > > **Avantages**: Kapost is a mature marketing and campaign management solution which has improved our campaign process but also understanding the effectiveness of our campaigns. Insight on campaigns are quickly developed through the reporting tool and it has successfully integrated with our CRM to also help the sales team understand current and future campaigns (webinars\\in person events etc) to help drive attendence. > > **Inconvénients**: There can be a bit of a learning curve with the initial adoption and much like all software applications some operational processes need to be changed to successfully deploy and get the most out of the solution. > > Kapost has been a great benefit for our Marketing team and has become a critical part of their campaign delivery. ----- ### "Simple platform for simple needs" — 3.0/5 > **Dina** | *5 mai 2025* | Édition | Taux de recommandation : 4.0/10 > > **Avantages**: It was simple in many ways and didn't require extensive training and it was easy for employees to use > > **Inconvénients**: It was too simple of a platform for the things we needed it to do and it was too cookie cutter and not as customizable ----- ### "Requires entire team adoption, otherwise, it's a great tool." — 4.0/5 > **Utilisateur vérifié** | *31 mai 2018* > > **Avantages**: Kapost makes it so easy to track progress on a project and ensure you hit your needed deliverables. It's also easy to see where items bottleneck so you can get stuck projects back on track. I've used it for everything within a Marketing team - event coordination, press releases, blogs, data sheets, you name it. It's really easy to make it work for whatever task you are working on. > > **Inconvénients**: It takes A LOT of implementation work. It also requires full team adoption. If there are only a couple people utilizing it, it's just not going to work to its full potential. Aside from that, we thought it would be more of a content repository and management system but it didn't have the capabilities that we were looking for. ----- ### "Easy Kapost Use" — 4.0/5 > **Taylor** | *20 juillet 2023* | Appareils médicaux | Taux de recommandation : 6.0/10 > > **Avantages**: I liked how organized it was and how clear it was when looking at my tasks. It's easy to use and the way it's formatted is great. > > **Inconvénients**: The way it looks is bland and hard to read. ----- Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/132697/kapost?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/132697/kapost) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | ----- ## Données structurées