--- description: Salesforce Marketing Cloud Account Engagement : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Salesforce Marketing Cloud Account Engagement - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de marketing automation](/directory/6/marketing-automation/software) > [Salesforce Marketing Cloud Account Engagement](/software/134593/pardot) # Salesforce Marketing Cloud Account Engagement Canonical: https://fr.capterra.ca/software/134593/pardot Page : 1/27\ Suivant: [Page suivante](https://fr.capterra.ca/software/134593/pardot?page=2) > La solution permet aux équipes commerciales et de ventes de travailler ensemble pour engager les acheteurs, clôturer des ventes et faire renforcer les relations. > > Conclusion : 650 utilisateurs lui ont donné la note de **4.1/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Salesforce Marketing Cloud Account Engagement? Si votre organisation utilise le marketing en ligne pour la génération de leads, vous êtes probablement un bon candidat pour le marketing automation \! ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.1/5** | 650 Avis | | Simplicité | 3.8/5 | D'après l'ensemble des avis | | Support client | 3.8/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.8/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.0/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 70% | (7/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Salesforce - **Pays**: San Francisco, É.-U. - **Entreprise fondée en**: 2003 ## Contexte commercial - **À partir de**: 1 250,00 $ US - **Type de licence**: (Version d’essai gratuite) - **Public cible**: Travailleur autonome, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), Linux (ordinateur), Android (mobile) - **Langues**: anglais - **Pays disponibles**: Australie, Canada, Chine, Inde, Indonésie, Malaisie, Philippines, Royaume-Uni, Singapour, Taïwan, Thaïlande, Vietnam, États-Unis ## Fonctionnalités - Actions découlant d'un événement - Alertes/Notifications - Analyse des campagnes - Automatisation du marketing - Base de données de clients - Base de données de contacts - CAN-SPAM Compliance - Campagnes de drip marketing - Création et conception de formulaires - Distribution de leads - Fonction de glisser-déposer - Formulaires en ligne - Formulaires personnalisables - Gestion de contenu - Gestion des abonnés - Gestion des activités commerciales - Gestion des campagnes - Gestion des canaux - Gestion des contacts - Gestion des flux de travail - Gestion des leads - Gestion des modèles - Génération de leads - Lead nurturing - Marketing multicanal - Marketing social - Mesure des performances - Mobile Optimization - Multi-Channel Attribution - Notifications de leads - Pages de renvoi et formulaires web - Planification des campagnes - Planification des campagnes - ROI Tracking - Rapports de ventes - Rapports et analyses - Recherche/Filtre - Segmentation - Segmentation de la clientèle - Suivi des campagnes - Suivi des conversions - Suivi des courriels - Suivi des interactions - Suivi des visiteurs de sites web - Tableau de bord - Tableau de bord d'activités - Third-Party Integrations - Visualisation de données - Web analytics - Workflow Automation ... et 14 fonctionnalités supplémentaires ## Intégrations (20 au total) - Eventbrite - FullContact - Gmail - GoTo Webinar - GoodData.AI - Google Ads - Google Analytics 360 - LinkedIn for Business - Meta for Business - Microsoft Outlook - Olark - Salesforce Marketing Cloud - Salesforce Platform - Salesforce Sales Cloud - SugarCRM ... et 5 intégrations supplémentaires ## Ressources d'aide - Service client/courriel - FAQ/forums - Base de connaissances - Support téléphonique - Chat/Clavardage ## Category - [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software) ## Catégories connexes - [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software) - [Logiciels de gestion de campagnes](https://fr.capterra.ca/directory/30012/campaign-management/software) - [Logiciels de génération de prospects](https://fr.capterra.ca/directory/30963/lead-generation/software) - [Logiciels de messagerie](https://fr.capterra.ca/directory/30553/email-management/software) - [Logiciels pour créer un formulaire](https://fr.capterra.ca/directory/10023/forms-automation/software) ## Logiciels similaires 1. [Constant Contact](https://fr.capterra.ca/software/31898/constant-contact) — 4.3/5 (2926 reviews) 2. [Brevo](https://fr.capterra.ca/software/132996/brevo) — 4.6/5 (3477 reviews) 3. [Gmail](https://fr.capterra.ca/software/202338/gmail) — 4.8/5 (13445 reviews) 4. [Mailchimp](https://fr.capterra.ca/software/110228/mailchimp) — 4.5/5 (17629 reviews) 5. [ActiveCampaign](https://fr.capterra.ca/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Avis ### "Pardot delivers on promises" — 5.0/5 > **Kate** | *29 septembre 2020* | Services financiers | Taux de recommandation : 8.0/10 > > **Avantages**: The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works. > > **Inconvénients**: There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing. > > Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times. ----- ### "A fine Marketing Orchestration tool for ABM marketers" — 4.0/5 > **Sarah** | *1 juin 2026* | E-learning | Taux de recommandation : 7.0/10 > > **Avantages**: Pardot is a fine tool for orchestrating B2B ABM marketing strategies and flows. It works fairly seamlessly with Salesforce and the initial integration is not too complex. Linking to contacts and leads is straightforward and setting up automations and journeys is quick once you get the hang of it. > > **Inconvénients**: UI feels old and outdated. No native connection for Form Assembly (though a form handler is available). No out of the box connections to Campaign members. Marketing attribution logic is confusing. > > I have experience in Oracle Eloqua, SF Marketing Cloud Advanced, and SF Marketing Cloud Engagement. I find MCAE (Pardot) to be easier to understand and deploy campaigns than it's sisters in the Salesforce marketing product line. Keep in mind that Pardot operates best when adopting a no duplicate record strategy in Salesforce, meaning it is ideal for an ABM go to market strategy. Also keep in mind that Salesforce is putting effort into beefing up Data cloud and marketing cloud advanced and therefore Pardot may not be supported as well in future years. ----- ### "A huge potential" — 3.0/5 > **Chiara** | *27 avril 2025* | Santé, bien-être et fitness | Taux de recommandation : 7.0/10 > > **Avantages**: The tool has a lot of potential but many things that make it non user friendly > > **Inconvénients**: I hate that contacts and accounts cannot be deleted and reports are not the best. > > I must say that this could have to do with the way it was set up in my company ----- ### "SalesForce MC makes your life easier" — 5.0/5 > **Simon** | *5 novembre 2025* | Services financiers | Taux de recommandation : 10.0/10 > > **Avantages**: Undoubtly the best tool for communication with clients. The main modules we've been using such as Email Studio, Journey Builder with Automation Studio, Contact Builder, and Web Studio enable us to manage data, design campaigns, and automate customer journeys at scale. > > **Inconvénients**: What I least like about SalesForce Marketing Cloud is logg off time out which is by my personal opinion extremely short. > > Drag-and-drop editor and reusable templates make it easy to design professional emails without needing deep HTML skills. Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether it’s a one-time campaign or a recurring newsletter, Email Studio gives us full control over design, delivery, and analytics. Journey Builder where is all about orchestrating customer journeys across channels, allows us to design automated, multi-channel customer journeys — meaning we can deliver the right message, at the right time, through the right channel. ----- ### "Boosting a business with Pardot" — 5.0/5 > **Muhammad Daud** | *19 juillet 2022* | Services financiers | Taux de recommandation : 10.0/10 > > **Avantages**: I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy. > > **Inconvénients**: Pardot is quite expensive and really advance to manage. > > Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses. ----- Page : 1/27\ Suivant: [Page suivante](https://fr.capterra.ca/software/134593/pardot?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/134593/pardot) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées