--- description: Adobe Campaign : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Adobe Campaign - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de gestion de campagnes](/directory/30012/campaign-management/software) > [Adobe Campaign](/software/135159/adobe-campaign) # Adobe Campaign Canonical: https://fr.capterra.ca/software/135159/adobe-campaign Page : 1/9\ Suivant: [Page suivante](https://fr.capterra.ca/software/135159/adobe-campaign?page=2) > Une solution pour développer des datamarts marketing et gérer des campagnes de marketing direct sur plusieurs canaux. > > Conclusion : 186 utilisateurs lui ont donné la note de **4.4/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Adobe Campaign? Adobe Campaign est conçu pour toute entreprise souhaitant automatiser l'exécution des campagnes sur les appareils mobiles, sur les réseaux sociaux, par e-mail et hors ligne. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.4/5** | 186 Avis | | Simplicité | 4.0/5 | D'après l'ensemble des avis | | Support client | 4.0/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.0/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.4/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Adobe - **Fondé**: 1982 ## Contexte commercial - **Type de licence**: (Version d’essai gratuite) - **Public cible**: Travailleur autonome, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Android (mobile), iPhone (mobile), iPad (mobile) - **Langues**: anglais - **Pays disponibles**: États-Unis ## Fonctionnalités - A/B Testing - Actions découlant d'un événement - Analyse des campagnes - Automatisation du marketing - Autoresponders - Base de données de contacts - CAN-SPAM Compliance - Campagnes de drip marketing - Campagnes multicanales - Campagnes multiples - Champs personnalisables - Contenu dynamique - Distribution de leads - Gestion de contenu - Gestion des abonnés - Gestion des campagnes - Gestion des canaux - Gestion des contacts - Gestion des flux de travail - Gestion des leads - Gestion des modèles - Gestion des pipelines - Génération de leads - Lead nurturing - Logiciels CRM (gestion de la relation client) - Marketing multicanal - Marketing par courriel - Marketing social - Mesure des performances - Mobile Optimization - Outils de collaboration - Pages de renvoi et formulaires web - Planification des campagnes - Planification des campagnes - Qualification de leads - ROI Tracking - Rapports et analyses - Rapports et statistiques - Saisie de leads - Segmentation - Segmentation de leads - Suivi de l'engagement - Suivi des campagnes - Suivi des conversions - Suivi des interactions - Suivi des visiteurs de sites web - Tableau de bord - Third-Party Integrations - Éditeur WYSIWYG ## Intégrations (8 au total) - ClickTale - Email on Acid - Invoca - Litmus - Oracle CRM On Demand - Smartling - Tableau - XM for Strategy & Research ## Ressources d'aide - Service client/courriel - FAQ/forums - Base de connaissances - Support 24/7 (réponse directe) - Chat/Clavardage ## Category - [Logiciels de gestion de campagnes](https://fr.capterra.ca/directory/30012/campaign-management/software) ## Catégories connexes - [Logiciels de gestion de campagnes](https://fr.capterra.ca/directory/30012/campaign-management/software) - [Outils de marketing par courriel](https://fr.capterra.ca/directory/30013/email-marketing/software) - [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software) - [Logiciels de lead management](https://fr.capterra.ca/directory/30017/lead-management/software) - [Solutions de gestion de marque](https://fr.capterra.ca/directory/30531/brand-management/software) ## Logiciels similaires 1. [Brevo](https://fr.capterra.ca/software/132996/brevo) — 4.6/5 (3414 reviews) 2. [Mailchimp](https://fr.capterra.ca/software/110228/mailchimp) — 4.5/5 (17580 reviews) 3. [Google Ads](https://fr.capterra.ca/software/213339/google-ads) — 4.4/5 (1007 reviews) 4. [ActiveCampaign](https://fr.capterra.ca/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://fr.capterra.ca/software/136603/mailerlite) — 4.7/5 (2257 reviews) ## Avis ### "Increased Productivity - Adobe Campaign" — 5.0/5 > **Utilisateur anonyme** | *3 novembre 2024* | Services et technologies de l'information | Taux de recommandation : 10.0/10 > > **Avantages**: I love the Personalization and Analytics and reporting feature the most. It also seamlessly integrates with Adobe Experience Cloud products which enhances the overall marketing ecosystem, providing a more comprehensive view of customer interactions. > > **Inconvénients**: The product has regular updates and upgrades so there is no issue with it. > > It has increased overall productivity of the Sales campaign and helped increase the outreach. Analytics and reporting capabilities help in understanding campaign performance and customer behavior, enabling data-driven decision-making. Overall, it had a positive impact on business ----- ### "Unleash Campaign Brilliance" — 4.0/5 > **Pamela** | *21 octobre 2024* | Services financiers | Taux de recommandation : 9.0/10 > > **Avantages**: By using Adobe Campaigns it's possible to have extremely personalized content for specific audience segments and increase the engagement rates. It has seamless CRM system integration that allows users to simply pull relevant customer data right in to their campaigns for easier targeted email list building. > > **Inconvénients**: The campaign setup can be somewhat complex and may not work for all users, as it takes some time to get its 100% features. It would be nice if templates could have a higher level of customization to be more flexible. > > Overall, I've found using Adobe Campaign has been positive. This has resulted in much higher open and engagement rates because you can now deeply personalize the content. The setup is daunting; however, the payoff in regard to set up makes it well worthwhile in terms of time. ----- ### "Good user interface for day to day marketing campaigns" — 4.0/5 > **Steven** | *13 février 2025* | Production audiovisuelle | Taux de recommandation : 7.0/10 > > **Avantages**: Used ACS for last few years, really like the drag and drop editor and ability to do dynamic content. > > **Inconvénients**: Workflows are a little complicated to set up > > Positive overall, have enjoyed using it for last few years. ----- ### "Great for campaign management, analytics should be improved" — 3.0/5 > **Utilisateur vérifié** | *16 décembre 2022* | Bijoux et produits de luxe | Taux de recommandation : 7.0/10 > > **Avantages**: The overall campaign management and advanced workflows management. Also content personalization could be done creating custom content blocks. > > **Inconvénients**: The campaign analytics features are below the expectations as well as the integration with other Adobe tools (eg. Adobe Analytics) > > Adobe Campaign experience is good in day by day campaign management, creation and delivery. The implementation and adoption curve was a little bit more complicated compared to the previous tool. In order to exploit advanced features a constant IT support is required. In order to leverage on campaign insight and kpi we preferred to export raw data on external data visualization tools ----- ### "usefull tool for my company\!" — 5.0/5 > **giselle** | *29 juin 2021* | Design | Taux de recommandation : 9.0/10 > > **Avantages**: it's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience. > > **Inconvénients**: for some of my collaborators was difficult at the beginning but it's worth it > > we used to waist so much time emailing our costumers and this software save us money and time because now we automatice our emails. ----- Page : 1/9\ Suivant: [Page suivante](https://fr.capterra.ca/software/135159/adobe-campaign?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/135159/adobe-campaign) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées