--- description: ActiveTrail : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveTrail - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Outils de marketing par courriel](/directory/30013/email-marketing/software) > [ActiveTrail](/software/135244/activetrail) # ActiveTrail Canonical: https://fr.capterra.ca/software/135244/activetrail Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/135244/activetrail?page=2) > ActiveTrail : une plateforme multicanal avec automation et data marketing pour engager clients, personnaliser parcours et booster ventes rapidement. > > Conclusion : 28 utilisateurs lui ont donné la note de **4.4/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise ActiveTrail? Entreprises de tous types et de toutes tailles. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.4/5** | 28 Avis | | Simplicité | 4.5/5 | D'après l'ensemble des avis | | Support client | 4.6/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.4/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.2/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: ActiveTrail - **Pays**: Tel Aviv-Yafo, Israël - **Entreprise fondée en**: 2004 ## Contexte commercial - **À partir de**: 8,00 € - **Type de licence**: (Version d’essai gratuite) - **Public cible**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur) - **Langues**: allemand, anglais, espagnol, français, hébreu - **Pays disponibles**: Allemagne, Australie, Canada, Espagne, France, Israël, Mexique, Royaume-Uni, États-Unis ## Fonctionnalités - A/B Testing - Actions découlant d'un événement - Analyse des campagnes - Automatisation du marketing - Autoresponders - CAN-SPAM Compliance - Campagnes de drip marketing - Campagnes multiples - Champs personnalisables - Contenu dynamique - Correction en temps réel - Fonction de glisser-déposer - Gestion des abonnés - Gestion des campagnes - Gestion des contacts - Gestion des modèles - Importation et exportation de données - Logiciels CRM (gestion de la relation client) - Marketing multicanal - Marketing par courriel - Mobile Optimization - Modèles personnalisables - Pages de renvoi et formulaires web - Personnalisation de messages - Planification des campagnes - ROI Tracking - Rapports et analyses - Rapports et statistiques - Responsive Web Design - Saisie de leads - Segmentation - Segmentation de la clientèle - Suivi des conversions - Suivi des courriels - Third-Party Integrations - Éditeur WYSIWYG ## Intégrations (13 au total) - Adobe Commerce - Facebook Business Suite - Magento BI - Make - PrestaShop - Salesforce Marketing Cloud - Salesforce Sales Cloud - Shopify - Wix - WooCommerce - WordPress - Zapier - bSmart ## Ressources d'aide - Service client/courriel - FAQ/forums - Base de connaissances - Support téléphonique - Chat/Clavardage ## Category - [Outils de marketing par courriel](https://fr.capterra.ca/directory/30013/email-marketing/software) ## Catégories connexes - [Outils de marketing par courriel](https://fr.capterra.ca/directory/30013/email-marketing/software) - [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software) - [Logiciels de gestion de campagnes](https://fr.capterra.ca/directory/30012/campaign-management/software) - [Logiciels de messagerie](https://fr.capterra.ca/directory/30553/email-management/software) - [Logiciels de page de renvoi (landing page)](https://fr.capterra.ca/directory/30844/landing-page/software) ## Logiciels similaires 1. [HubSpot Marketing Hub](https://fr.capterra.ca/software/171840/hubspot-marketing) — 4.5/5 (6251 reviews) 2. [Brevo](https://fr.capterra.ca/software/132996/brevo) — 4.6/5 (3512 reviews) 3. [Mailchimp](https://fr.capterra.ca/software/110228/mailchimp) — 4.5/5 (17676 reviews) 4. [MailerLite](https://fr.capterra.ca/software/136603/mailerlite) — 4.7/5 (2322 reviews) 5. [Google Ads](https://fr.capterra.ca/software/213339/google-ads) — 4.4/5 (1014 reviews) ## Avis ### "Plateforme simple d'utilisation mais doit s'améliorer" — 4.0/5 > **Caroline** | *6 janvier 2026* | Conseil en gestion | Taux de recommandation : 7.0/10 > > **Avantages**: J'apprécie la simplicité d'utilisation de cette plateforme, malgré un design à revoir, un peu obsolète > > **Inconvénients**: l'ergonomie, un peu "vieillote" au niveau des menus, en comparaison avec d'autres plateformes plus dynamiques.... > > J'utilise au quotidien Active Trail pour l'envoi d'emailing au vu de mon activité (gestion évènements) ----- ### "A Popular and Powerful Marketing Automation Platform" — 5.0/5 > **Kavindu Githsara** | *30 décembre 2022* | E-learning | Taux de recommandation : 9.0/10 > > **Avantages**: ActiveTrail has comprehensive marketing automation capabilities. We were able to easily create, manage, and analyze their marketing campaigns across multiple channels, including email, SMS, and social media. This can help businesses save time and resources by automating repetitive tasks and targeting their marketing efforts more effectively. Another pro is the platform's advanced analytics and reporting capabilities, which allowed us to track the performance of their marketing campaigns and make data-driven decisions. ActiveTrail also offers a range of integrations with popular CRM and e-commerce platforms, such as Salesforce and Shopify, which was very helpful for our company to manage our customer relationships and sales processes. > > **Inconvénients**: ActiveTrail is that it may require a significant amount of setup and customization in order to fully integrate it with a business's existing systems and processes. If they can provide more tutorials or guidelines, this will not be an issue. > > ActiveTrail is a solid choice for businesses looking to improve their customer engagement and marketing efforts. Its comprehensive marketing automation capabilities and advanced analytics and reporting features make it a powerful tool for managing and analyzing marketing campaigns, although it may require a significant amount of setup and customization to fully utilize all of its capabilities. ----- ### "Great email marketing\!" — 5.0/5 > **Or** | *6 juin 2024* | Médecine douce | Taux de recommandation : 3.0/10 > > **Avantages**: Amazing job, good UI, love the simplicity > > **Inconvénients**: The q/a and the help section need improvement ----- ### "Really Bad Service..or no service at all\!" — 1.0/5 > **Helder** | *23 juin 2021* | Équipement et fournitures de bureau | Taux de recommandation : 1.0/10 > > **Avantages**: Price is the only Pro. Integration with our site eas easy. > > **Inconvénients**: The service is really bad\! Contact is impossible. > > The service is really bad. Contact is frustrating\! I wasted time and money. At the moment I still have an active account but I will certainly change. ----- ### "Easy to use, feature-packed email marketing program" — 5.0/5 > **Joiada** | *11 août 2016* | Taux de recommandation : 9.0/10 > > **Avantages**: Easy to use and get accustomed to; there are different types of emails to choose from; wide variety of available templates, customization option through the HTML editor; added benefit of SMS and landing page creation; emails can be viewed on different platforms (desktop/mobile) > > **Inconvénients**: Automation feature is a bit tricky for someone who is new to using an email marketing program/service. Could be better if the options and functions under have an easy to understand description or explanation. > > I've been scouting around for a reliable email service so I decided to try ActiveTrail's free trial. Among the things I like about this program is that pricing is not based on how many emails you send. Regardless of the package you choose, you can send unlimited emails. The service's limit depends on the number of contacts instead. As a small online business owner, I have less than 500 addresses to send emails to right now, so the cheapest package is already enough to cover my needs. The dashboard is easy to navigate and understand in general, and I doubt anyone will ever find it difficult to use. It didn't take long before I get accustomed to using it. When it comes to creating emails itself, there are five types of emails to choose from, all of which have brief and basic explanations so you can choose which one fits your particular goal for sending the email. I particularly like the 'A/B Split Email' feature, which allows you to create two versions for your email and see which would look or work best, but even the 'Regular Email' is also easy to set up and I believe it can readily fulfill any email purpose. There are a number of templates available for different business categories, too, so getting started is quite easy. But for those with background in HTML coding, I guess the HTML Editor can help in making the most of this service as you can customize your emails better. But for now I'm personally sticking with using the templates. ActiveTrail also gives the option to import contacts from an excel file or from SalesForce, but you can also create contacts within the program or dashboard itself. Doing both importing and creating contacts are easy to do, as everything is laid out in a step-by-step pattern (like do this first, then click next). And oh, I also like the idea that the emails can be viewed in all types of devices, not just through desktop sites. I am yet to explore the other features such as Automations, Landing Pages, and SMS, though, but with a quick look I can say that setting up a landing page and SMS message is pretty much as easy as setting up an actual email. Automations, however, is a feature that I still need to learn more about. I wish the options and actions under this feature also have brief explanations as to what they are supposed to do (like in the five types of email I mentioned earlier). Overall I like the clean and straightforward feel of ActiveTrail and I am likely to subscribe after the free 30-day trial. ----- Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/135244/activetrail?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/135244/activetrail) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | nl | | | nl-BE | | ----- ## Données structurées