--- description: ActiveDEMAND : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveDEMAND - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de marketing automation](/directory/6/marketing-automation/software) > [ActiveDEMAND](/software/142305/activedemand) # ActiveDEMAND Canonical: https://fr.capterra.ca/software/142305/activedemand Page : 1/4\ Suivant: [Page suivante](https://fr.capterra.ca/software/142305/activedemand?page=2) > Plateforme de marketing numérique complète conçue pour les agences de marketing > > Conclusion : 79 utilisateurs lui ont donné la note de **4.2/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise ActiveDEMAND? ActiveDEMAND est une plateforme de marketing flexible et abordable pour les agences de marketing et les marketeurs de PME. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.2/5** | 79 Avis | | Simplicité | 3.7/5 | D'après l'ensemble des avis | | Support client | 4.4/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.0/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.2/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: ActiveDEMAND - **Pays**: Edmonton, Canada - **Fondé**: 2012 ## Contexte commercial - **À partir de**: 15,00 $ US - **Type de licence**: (Version gratuite disponible) (Version d’essai gratuite) - **Public cible**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: allemand, anglais, danois, espagnol, finnois, français, néerlandais, portugais, suédois - **Pays disponibles**: Australie, Autriche, Belgique, Canada, Danemark, Finlande, Islande, Norvège, Nouvelle-Zélande, Royaume-Uni, Suisse, Suède, États-Unis ## Fonctionnalités - Actions découlant d'un événement - Analyse des campagnes - Attribution entre canaux - Attribution multi touch - Automatisation du marketing - CAN-SPAM Compliance - CTI (couplage téléphonie informatique) - Campagnes de drip marketing - Champs personnalisables - Ciblage du public - Connecteurs de données - Engagement des clients - Fonction de glisser-déposer - Formulaires en ligne - Gestion de la conformité - Gestion des abonnés - Gestion des campagnes - Gestion des consentements - Gestion des contacts - Gestion des leads - Gestion des modèles - IVR - Identification de l'appelant - Identification du compte cible - Importation et exportation de données - Marketing par courriel - Marketing social - Mobile Optimization - Modélisation de l'attribution - Pages de renvoi et formulaires web - Personnalisation - Planification des campagnes - Rapports et analyses - Rapports sur les appels - Real-Time Reporting - Recherche/Filtre - Routage des appels - Saisie de leads - Segmentation de la clientèle - Sources de données multiples - Suivi de l'engagement - Suivi des campagnes - Suivi des conversions - Suivi des courriels - Suivi des indicateurs clés de performance - Tableau de bord - Tableau de bord personnalisable - Visualisation de données - Web analytics - Éditeur WYSIWYG ... et 22 fonctionnalités supplémentaires ## Intégrations (87 au total) - 1CRM - AWeber - Accelo - Act\! - AdRoll - Adobe Commerce - Agile CRM - Aline - AllClients - Basecamp - BigCommerce - BigContacts - Bitrix24 - Breeze - Capsule ... et 72 intégrations supplémentaires ## Ressources d'aide - Service client/courriel - FAQ/forums - Base de connaissances - Support téléphonique - Chat/Clavardage ## Category - [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software) ## Catégories connexes - [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software) - [Logiciels de gestion des appels téléphoniques](https://fr.capterra.ca/directory/30901/call-tracking/software) - [Logiciels d'attribution marketing](https://fr.capterra.ca/directory/31081/marketing-attribution/software) - [Logiciels d'account-based marketing](https://fr.capterra.ca/directory/31125/account-based-marketing/software) - [Logiciels de génération de prospects](https://fr.capterra.ca/directory/30963/lead-generation/software) ## Logiciels similaires 1. [Marketo Engage](https://fr.capterra.ca/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 2. [monday.com](https://fr.capterra.ca/software/147657/monday-com) — 4.6/5 (5726 reviews) 3. [Omnisend](https://fr.capterra.ca/software/153508/omnisend) — 4.7/5 (836 reviews) 4. [EngageBay CRM](https://fr.capterra.ca/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 5. [Salesforce Marketing Cloud](https://fr.capterra.ca/software/7723/salesforce-marketing-cloud) — 4.2/5 (526 reviews) ## Avis ### "Powerful functionality, once you get around the user experience" — 4.0/5 > **Jon** | *16 octobre 2019* | Ressources humaines | Taux de recommandation : 7.0/10 > > **Avantages**: You can do an awful lot with ActiveDEMAND. Automation workflows, form submissions, CRM integration, email creation and sending, lead scoring - it's all there. I would say that it outperforms Pardot and possibly even HubSpot, while being less money. > > **Inconvénients**: The user experience is horrendous. Once you know where things are, what icons mean, and get inside the head of the people who built it, you can get around with relative ease. But until that point, you are pretty much reliant on the support people for help. The good news is that the support team are EXTREMELY helpful and don't mind you talking to them on the chat three, four times a day\! > > We were trying to implement marketing automation, and to capture leads from our website and put them into Salesforce. We have been successful with both of those, and I have been particularly impressed with the quality and flexibility of ActiveDEMAND's support team. ----- ### "Active Demand from an Agency Perspective" — 4.0/5 > **Christina** | *19 août 2020* | Marketing et publicité | Taux de recommandation : 7.0/10 > > **Avantages**: The capabilities that I appreciate most on Active Demand are the list filterting email developer/editor. I appreciate the amount of criteria that you can filter your lists by, giving the ability to add or remove contacts to your lists seamlessly and easily. The email developer is easy to use, aside from a few small glitches. > > **Inconvénients**: My least favorite thing about the platform is the amount of time reporting takes to propegate. I can't see real-time performance from email campaigns, at best I can see data after 24 hours or so, but if you like mo monitor your campaigns more closely, this will fall short. > > Overall I have been very pleased with the platform. The chat function is very helpful and I almost always get an immediate response and help resolving the issues that I have. With any playform there are "gotchas" that come to light after you get in to it more intently, and I have encountered those with Active Demand, like the incredibly slow load times when cloning elements, and certain clunky parts of the interface, but my overall experience with both the software and the customer service has been positive. ----- ### "Too many issues to bother with" — 1.0/5 > **Utilisateur vérifié** | *7 novembre 2023* | Services et technologies de l'information | Taux de recommandation : 0.0/10 > > **Avantages**: I can't say there is anything I would recommend about it. > > **Inconvénients**: - extremely basic UX - fundamental issues with reporting dashboards - cannot receive email versions of these - inaccurate reporting - contacts dropping out of campaigns or getting stuck in certain stages with no reason why - CRM prospects being pushed in as Admin's on the ActiveDemand account (\!?\!?) - Cannot setup a lead as such in Pipedrive without creating a deal first - this is absolutely basic functionality - contact lists sometimes blanking out certain details of the contact - for no apparent reason, and cannot be seen when exported either - basic "unsubscribes" in Active Demand do not always come through into Pipedrive so have to manually check this for every single unsubscribe contact - when importing contacts it would duplicate the list upload so you end up with 15 blank lists and have to guess which one held the contacts - customer support never knew what the issues were/why they were happening - system is super buggy in general. - I have so many more issues, but hopefully this gives you a flavour.... > > Has been more trouble than it was worth, may as well bite the bullet and pay for a trusted and reliable CRM/Marketing automation tool like Salesforce. ----- ### "Everything I need to run the company and more" — 5.0/5 > **Victor** | *19 août 2020* | Services et technologies de l'information | Taux de recommandation : 10.0/10 > > **Avantages**: It is feature-packed and covers all my needs from Marketing Automation, Lead conversion, Account-Based Marketing. Power dialer, Social, and much more I have to yet implemented. > > **Inconvénients**: Workflow designer can be a slow on on very large workflows. > > I needed to decomission Pardot, and merge several other application and acquire new functionality to be responsive to our needs. Support was fantastic and got me running very fast. ----- ### "My Experience with Active Demand" — 4.0/5 > **Utilisateur vérifié** | *19 août 2020* | Produits alimentaires | Taux de recommandation : 7.0/10 > > **Avantages**: The support has been great, I love the ability to chat with experts whenever i'm having an issue and the response is prompt and the advice usually solves my issue. I like the reporting tools and that new features are constantly being updated/added. > > **Inconvénients**: I don't like that I can't use the workflow editor on my current subscription and don't really need the upgraded version for how we use the software. Also, it seems to take a long time to load pages. > > Overall experience has been positive. I like that it integrates with our CRM for distributing leads and I find the email/campaign builder easy to use. ----- Page : 1/4\ Suivant: [Page suivante](https://fr.capterra.ca/software/142305/activedemand?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/142305/activedemand) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Données structurées