--- description: Iterable : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Iterable - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de marketing automation](/directory/6/marketing-automation/software) > [Iterable](/software/143902/iterable) # Iterable Canonical: https://fr.capterra.ca/software/143902/iterable Page : 1/4\ Suivant: [Page suivante](https://fr.capterra.ca/software/143902/iterable?page=2) > Iterable est une plateforme de marketing de croissance qui permet une véritable pertinence omnicanale à grande échelle. > > Conclusion : 63 utilisateurs lui ont donné la note de **4.3/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Iterable? Le produit cible les marketeurs de croissance dans les entreprises de biens de consommation dans les secteurs de l'e-commerce/du commerce de détail, du divertissement, de la livraison, de l'éducation et du recrutement. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.3/5** | 63 Avis | | Simplicité | 4.3/5 | D'après l'ensemble des avis | | Support client | 4.4/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.2/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.3/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Iterable - **Pays**: San Francisco, É.-U. - **Fondé**: 2013 ## Contexte commercial - **Public cible**: 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: Albanie, Allemagne, Andorre, Australie, Autriche, Belgique, Bosnie-Herzégovine, Bulgarie, Bélarus, Canada, Chypre, Cité du Vatican, Croatie, Danemark, Espagne, Estonie, Finlande, France, Gibraltar, Groenland et 36 de plus ## Fonctionnalités - A/B Testing - Actions découlant d'un événement - Analyse des campagnes - Automatisation du marketing - Base de données de contacts - CAN-SPAM Compliance - Campagnes de drip marketing - Campagnes multiples - Contenu dynamique - Gestion de la communication - Gestion des abonnés - Gestion des campagnes - Gestion des canaux - Gestion des contacts - Gestion des modèles - Importation et exportation de données - Logiciels CRM (gestion de la relation client) - Marketing multicanal - Marketing par courriel - Marketing social - Modèles personnalisables - Multi-Channel Attribution - Notifications poussées - ROI Tracking - Rapports et analyses - SMS Marketing - Segmentation - Segmentation de la clientèle - Suivi de l'engagement - Suivi des courriels - Suivi des visiteurs de sites web - Éditeur WYSIWYG ## Intégrations (3 au total) - Adobe Commerce - Mixpanel - Segment ## Ressources d'aide - Service client/courriel - FAQ/forums - Base de connaissances - Support 24/7 (réponse directe) - Chat/Clavardage ## Category - [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software) ## Catégories connexes - [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software) - [Outils de marketing par courriel](https://fr.capterra.ca/directory/30013/email-marketing/software) - [Logiciels de gestion de campagnes](https://fr.capterra.ca/directory/30012/campaign-management/software) - [Outils de relation client](https://fr.capterra.ca/directory/30906/customer-engagement/software) - [Logiciels de marketing mobile](https://fr.capterra.ca/directory/31308/mobile-marketing/software) ## Logiciels similaires 1. [Constant Contact](https://fr.capterra.ca/software/31898/constant-contact) — 4.3/5 (2912 reviews) 2. [Brevo](https://fr.capterra.ca/software/132996/brevo) — 4.6/5 (3408 reviews) 3. [Mailchimp](https://fr.capterra.ca/software/110228/mailchimp) — 4.5/5 (17572 reviews) 4. [MailerLite](https://fr.capterra.ca/software/136603/mailerlite) — 4.7/5 (2256 reviews) 5. [ActiveCampaign](https://fr.capterra.ca/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Avis ### "Good, but expensive" — 4.0/5 > **Fred** | *25 décembre 2024* | Gestion de l'enseignement | Taux de recommandation : 7.0/10 > > **Avantages**: Easy to use. Very reputable platform and great troubleshooting > > **Inconvénients**: It was a touch too expensive for our budget. > > Very good, but it was a bit expensive for our budget. ----- ### "Fantastic email marketing software with great workflows" — 5.0/5 > **Alan** | *24 septembre 2020* | Logiciels | Taux de recommandation : 9.0/10 > > **Avantages**: The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well. > > **Inconvénients**: Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy. > > Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals. ----- ### "My Experience with Iterable Explained in a Review" — 5.0/5 > **Andrew** | *16 avril 2025* | Design | Taux de recommandation : 10.0/10 > > **Avantages**: Iterable enhances cross-channel marketing campaigns orchestration which unify customer experiences in real-time. The availability of robust personalization and segmentation tools is an added advantage since it is easy to segment audiences based on location and behaviors. > > **Inconvénients**: There has really been nothing that I encounter as a flaw when using Iterable for graphic designs campaigns. ----- ### "Easy to use tool" — 5.0/5 > **Flavio** | *25 février 2026* | Banque | Taux de recommandation : 8.0/10 > > **Avantages**: Nice tool that has an interface really ease to use. Iterable records various customer events, which are visible in two formats - charts and table listing, which helps us to understand better customer's behaviour and target marketing campaigns, also manage targeted emails sent to customers. > > **Inconvénients**: Sometimes if the number of messages sent to Iterable are high, their API gets overwhelmed and we can get some error messages returned. > > In overall, Iterable is a nice tool to have in company that allow us to understand better our customer base. ----- ### "Good product, poor aftersales experience." — 3.0/5 > **Naina** | *15 mai 2025* | Automobile | Taux de recommandation : 6.0/10 > > **Avantages**: Super flexible, allows lots of customization. Good for scale. Onboarding process was quick and helpful. > > **Inconvénients**: - Aftersales service. We signed up for their email and SMS 5 months ago. Our SMS have been blocked twice in the past 1 month, and they have zero accountability for it. They refuse to tell us why they block us, or what we can do to prevent it in the future. - Hidden fee - they charge extra for something as simple as creating new senders, something which is usually self serve in even the most basic tools and they don't tell you this when signing you on. - Reporting - not reliable. You get different numbers when you open different reports. It took us multiple emails to tell them there was an issue when our unique open rates were higher than open rates. > > While the onboarding (outsourced) experience and sales experience was good, I find myself struggling with basic things as setting up new senders. We have been blocked twice from sending SMS, and they don't seem to move very quickly on such business critical issues either. I am weary of signing on new products with them, because I also don't know which parts of the tool will be free to use, and what I would have to pay for after I have signed. You should really probe into that aspect if you're looking to onboard them. ----- Page : 1/4\ Suivant: [Page suivante](https://fr.capterra.ca/software/143902/iterable?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/143902/iterable) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Données structurées