--- description: theTradeDesk : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: theTradeDesk - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de gestion de campagnes](/directory/30012/campaign-management/software) > [theTradeDesk](/software/149006/thetradedesk) # theTradeDesk Canonical: https://fr.capterra.ca/software/149006/thetradedesk Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/149006/thetradedesk?page=2) > Plateforme en ligne conçue pour gérer des campagnes publicitaires sur support vidéo, mobiles ou réseau social. > > Conclusion : 15 utilisateurs lui ont donné la note de **4.4/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.4/5** | 15 Avis | | Simplicité | 3.9/5 | D'après l'ensemble des avis | | Support client | 4.3/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.8/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.3/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: The Trade Desk ## Contexte commercial - **Public cible**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: États-Unis ## Fonctionnalités - Actions découlant d'un événement - Analyse des campagnes - Attribution entre canaux - Base de données de contacts - Campagnes multiples - Cartographie du parcours client - Ciblage comportemental - Ciblage du public - Gestion de l'inventaire d'annonces - Gestion des campagnes - Gestion du budget - Marketing multicanal - Personnalisation - Real-Time Reporting - Saisie et transfert de données - Segmentation de la clientèle - Stratégies d'enchères ## Ressources d'aide - Service client/courriel - FAQ/forums - Support téléphonique - Chat/Clavardage ## Category - [Logiciels de gestion de campagnes](https://fr.capterra.ca/directory/30012/campaign-management/software) ## Catégories connexes - [Logiciels de gestion de campagnes](https://fr.capterra.ca/directory/30012/campaign-management/software) - [Plateformes de data management](https://fr.capterra.ca/directory/32261/data-management-platforms/software) - [Logiciels de display](https://fr.capterra.ca/directory/32335/display-advertising/software) - [Logiciels DSP (Demand-side platform)](https://fr.capterra.ca/directory/32756/demand-side-platform-%28dsp%29/software) - [Logiciels de personnalisation de site web](https://fr.capterra.ca/directory/30965/personalization/software) ## Logiciels similaires 1. [Criteo](https://fr.capterra.ca/software/162594/criteo) — 3.9/5 (22 reviews) 2. [Proxistore](https://fr.capterra.ca/software/1034540/proxistore) (0 reviews) 3. [StackAdapt](https://fr.capterra.ca/software/173754/stackadapt) — 4.3/5 (3 reviews) 4. [Genius Monkey](https://fr.capterra.ca/software/1016288/genius-monkey) — 5.0/5 (12 reviews) 5. [Madgicx](https://fr.capterra.ca/software/182983/madgicx) — 4.3/5 (58 reviews) ## Avis ### "Make way for your advertising expert" — 4.0/5 > **Umang** | *18 février 2023* | Services et technologies de l'information | Taux de recommandation : 8.0/10 > > **Avantages**: TTD has brought in the revolution for ad programmatic in terms knowing which ad campaigns has to be run, so that we could get proper understanding of what people like and dislike about the product and it's quality. > > **Inconvénients**: UI/UX plays a crucial role in understanding the platform that has to be used in order to create proper insights. So, in this sector I could see a bit of improvement. ----- ### "Great DSP" — 5.0/5 > **Kaden** | *1 juillet 2022* | Marketing et publicité | Taux de recommandation : 9.0/10 > > **Avantages**: Tradedesk has a robust number of data segments and options to tie in your own data segments as well. It is one of the most wide ranging DSPs that I have found so far. Customer Support is helpful and timely in responses as well. > > **Inconvénients**: Reports can be slow to load and run, the platform also struggles in my opinion to let you visualize campaign performance quickly. ----- ### "Not the best value for the costing" — 3.0/5 > **Utilisateur vérifié** | *24 mars 2018* | Taux de recommandation : 2.0/10 > > **Avantages**: Trade desk is one of the more well know DSP in the industry. They offer the full spectrum of features including video, display, retargeting, audience, etc. I used the platform extensively when I was at a larger agency since we did high volume (for media spend). > > **Inconvénients**: When I transitioned to a smaller company the Trade Desk wasn't an option since there was a high cost of entry which you needed to commit to monthly. The monthly min was a "use it or lose it". There are a few companies that have build their business on their technology geared to smaller companies (they change a monthly fee plus ad spend), but it wasn't Trade Desk customer support who told me about this - they had told me to go to a managed provider who still had a large monthly min you had to commit to. ----- ### "Bulk Edit Campaigns" — 5.0/5 > **Carie** | *29 septembre 2022* | Marketing et publicité | Taux de recommandation : 10.0/10 > > **Avantages**: Automated pacing is wonderful\! Frees up time for optimizing. > > **Inconvénients**: Bulk edit options limited for campaigns. I have several clients that run several campaigns and they change flight dates. It would be nice for that to be a bulk edit feature. I hate that you can't make more then 1 bulk edit in ad groups at a time, If you make a bulk edit for ad groups you make 1 then it unmarks all of your ad groups and you have to remark and go back into the bulk edit menu. It would be great if we could bulk edit, bulk edits lol. > > Overall I love TTD. The automated pacing frees up time to optimize\! I think the changes I suggested would only make this platform even better. ----- ### "Countless useful features and amazing customer service" — 5.0/5 > **Utilisateur vérifié** | *14 février 2019* | Internet | Taux de recommandation : 9.0/10 > > **Avantages**: The biggest differentiator of TTD is their customer service. Any question you may have is answered promptly and detailed. Other than that, TTD offers multiple valuable features, like audience analysis and forecasting. Reporting is especially good as well and helps us to analyze former and plan for future strategies and campaigns. > > **Inconvénients**: The usability of forecasting could improve significantly. Settings are not always saved, which makes forecasting - although a very valuable feature - hard to navigate. Fixing this challenge would allow for the user experience for forecasting and overall improve significantly. > > TheTradeDesk makes it possible for us to eliminate waste within programmatic buying, enabling us to spend our RTB budgets smartly and efficiently. Detailed targeting and analytics on audiences allows us to maximize our ROI. TTD's excellent customer supports us whenever needed. ----- Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/149006/thetradedesk?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/149006/thetradedesk) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | nl | | | nl-BE | | ----- ## Données structurées