--- description: Segment : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Segment - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de gestion des données](/directory/31003/data-management/software) > [Segment](/software/150621/segment) # Segment Canonical: https://fr.capterra.ca/software/150621/segment Page : 1/4\ Suivant: [Page suivante](https://fr.capterra.ca/software/150621/segment?page=2) > Segment constituera votre dernière intégration. Simplifiez la collecte de données avec une API et intégrez plus de 200 outils en un instant. > > Conclusion : 72 utilisateurs lui ont donné la note de **4.7/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Segment? Segment est utile pour presque toutes les entreprises qui dépendent de services sur le cloud pour gérer leurs activités. Des applications mobiles aux start-up SaaS, en passant par les points de vente physiques. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.7/5** | 72 Avis | | Simplicité | 4.5/5 | D'après l'ensemble des avis | | Support client | 4.3/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.1/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.6/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Segment - **Pays**: San Francisco, É.-U. - **Fondé**: 2011 ## Contexte commercial - **À partir de**: 120,00 $ US - **Type de licence**: (Version gratuite disponible) (Version d’essai gratuite) - **Public cible**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Android (mobile), iPhone (mobile), iPad (mobile) - **Langues**: anglais - **Pays disponibles**: Allemagne, Australie, Autriche, Brésil, Canada, Danemark, Espagne, Finlande, France, Irlande, Israël, Italie, Luxembourg, Mexique, Norvège, Nouvelle-Zélande, Pays-Bas, Portugal, Royaume-Uni, Suisse et 2 de plus ## Fonctionnalités - Base de données de clients - Cartographie des relations - Ciblage comportemental - Conformité RGPD - Connecteurs de données - Correspondance et fusion - Data Subject Requests (DSR/DSAR) - Data discovery - ETL - Extract Transfer Load - Gestion de la conformité - Gestion des campagnes - Gestion des consentements - Gouvernance de données - Gouvernance de l'information - Identification des données sensibles - Identification du compte cible - Importation et exportation de données - Intégration de données - MDM (master data management) - Mappage de données - Masquage de données - Mesure des performances - Migration de données - PIA/DPIA - Personnalisation - Personnalisation de site web - Profilage de données - Profils de clients - Rapports et analyses - Recommandations - Saisie et transfert de données - Segmentation de la clientèle - Suivi de l'engagement - Suivi des campagnes - Suivi des failles de sécurité - Sécurité des données - Vérification d'identité - Web analytics ## Intégrations (73 au total) - AdRoll - Adjust - Adobe Analytics - Aircall - Algolia - Amazon Redshift - Amazon S3 - Amplitude - Appcues - AppsFlyer - Apptimize - Attribution - Branch Metrics - BugSnag - Chameleon ... et 58 intégrations supplémentaires ## Ressources d'aide - Service client/courriel - Base de connaissances - Support téléphonique - Chat/Clavardage ## Category - [Logiciels de gestion des données](https://fr.capterra.ca/directory/31003/data-management/software) ## Catégories connexes - [Logiciels de gestion des données](https://fr.capterra.ca/directory/31003/data-management/software) - [Outils MDM (Master Data Management)](https://fr.capterra.ca/directory/31019/master-data-management/software) - [Outils de contrôle de la qualité des données](https://fr.capterra.ca/directory/31126/data-quality/software) - [Logiciels CDP (Customer Data Platform)](https://fr.capterra.ca/directory/31334/customer-data-platform/software) - [Logiciels de personnalisation de site web](https://fr.capterra.ca/directory/30965/personalization/software) ## Logiciels similaires 1. [Google Analytics 360](https://fr.capterra.ca/software/177042/google-analytics) — 4.7/5 (8089 reviews) 2. [Mixpanel](https://fr.capterra.ca/software/158740/mixpanel) — 4.5/5 (145 reviews) 3. [Tableau](https://fr.capterra.ca/software/77260/tableau) — 4.6/5 (2348 reviews) 4. [Amplitude](https://fr.capterra.ca/software/158741/amplitude) — 4.6/5 (67 reviews) 5. [Ortto](https://fr.capterra.ca/software/131879/autopilot) — 4.6/5 (112 reviews) ## Avis ### "Great for real time data processing and analytics" — 5.0/5 > **Lina** | *2 juin 2024* | Services financiers | Taux de recommandation : 10.0/10 > > **Avantages**: Analytics capabilities and ease of integration into data pipeline. Very helping for tracking customer behavior > > **Inconvénients**: There is a learning curve and the pricing is steep too. They can definitely improve on the user interface. ----- ### "This CDP is great if you have a plug & play website, more tricky if you have a custom built website." — 4.0/5 > **Lewis** | *9 décembre 2020* | Produits chimiques | Taux de recommandation : 7.0/10 > > **Avantages**: Segment was easy to setup and integrate with our website, using the Javascript code they provided. Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly. The neatest feature is the visual tagger, which allows you to create and track triggers/events on your website without having to code anything at all. It's great if you want to track very basic behaviors like button clicks or form submissions. > > **Inconvénients**: The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails. I believe if you have a typical website, built off of WordPress, or Shopify, you might not have these issues. But if you have a custom built website like ours, you will need some technical know-how in order to capture the finer data. For example, visual tagger did not work for us when we tried to use the identify call analytics.js, because our website stored user ID info on our data layer, not the presentation layer, which is only what Visual tagger can see. In order to access fields in your data layer, you'll need to use something like Google Tag Manager (GTM) to trigger and fire those events in Segment (shout out to McGaw.io for helping us with this\!). So, if you have a more complex website, triggering certain events or getting fine granular data in Segment is not intuitive. > > The customer service team, while fast and responsive, was not particularly knowledgeable about how to get around these issues we were having with visual tagger, and thus we had to work with a consultant that had the know-how of how to fully integrate Segment with our website through GTM. However, now that we have gotten our custom Segment setup up and running, it is very powerful and we're able to communicate our website event and tracking data with a multitude of analytics and other marketing tools. So overall, it has been a challenging experience, but once you get it working, it is worth the extra effort. ----- ### "Flexible user analytics" — 5.0/5 > **Andres** | *23 novembre 2023* | Santé, bien-être et fitness | Taux de recommandation : 10.0/10 > > **Avantages**: Set up was trivial, the API is easy to use and the real-time debugger is absolutely excellent. > > **Inconvénients**: Some capabilities around the events API is not immediately apparent until you get deeper into it. > > We have had a great experience with Segment. Even just a couple of months of data gathering have already turned into actionable items. ----- ### "Data loss and bad customer support" — 1.0/5 > **Or** | *4 avril 2016* | Internet > > **Avantages**: Reduce the amount of code that handles analytics and tracking No real alternative > > **Inconvénients**: Unreliable. Bad customer support. > > At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is: 1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation. 2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again. ----- ### "Segment - The Data Layer to Have" — 5.0/5 > **Jonny** | *2 septembre 2019* | Services financiers | Taux de recommandation : 9.0/10 > > **Avantages**: Segment have built a best in class data layer and data management tool. The tool is easy to set up and creating destinations and understanding sources is simple. Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily. The new personas feature is also incredibly powerful. Make collecting analytics .track and .page and .identify easy. > > **Inconvénients**: Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed. > > Segment solves the problem of add script once. Enable quickly. Data flows and needs a pipe to steer it in the right direction. Segment makes this easy. Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases. ----- Page : 1/4\ Suivant: [Page suivante](https://fr.capterra.ca/software/150621/segment?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/150621/segment) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Données structurées