--- description: Leanplum : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Leanplum - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de marketing automation](/directory/6/marketing-automation/software) > [Leanplum](/software/155165/leanplum) # Leanplum Canonical: https://fr.capterra.ca/software/155165/leanplum Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/155165/leanplum?page=2) > Plateforme complète de marketing mobile qui offre messagerie, automatisation, édition d'application, personnalisation, test A/B et analytique. > > Conclusion : 9 utilisateurs lui ont donné la note de **4.1/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Leanplum? Équipes d'applications mobiles contraintes par les ressources qui doivent tirer parti des économies de coûts en achetant et en gérant une seule technologie. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.1/5** | 9 Avis | | Simplicité | 3.6/5 | D'après l'ensemble des avis | | Support client | 4.6/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.9/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.4/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 70% | (7/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: CleverTap - **Pays**: Sunnyvale, É.-U. - **Fondé**: 2013 ## Contexte commercial - **Type de licence**: (Version d’essai gratuite) - **Public cible**: 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: États-Unis ## Fonctionnalités - A/B Testing - Analyse d'entonnoir - App Notifications - Automatisation du marketing - Campagnes de drip marketing - Gestion des campagnes - Marketing multicanal - Marketing par courriel - Notifications poussées - Notifications web - ROI Tracking - Rapports et analyses - SMS Notifications - Segmentation ## Ressources d'aide - Support 24/7 (réponse directe) - Chat/Clavardage ## Category - [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software) ## Catégories connexes - [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software) - [Logiciels pour UX mobile](https://fr.capterra.ca/directory/30936/mobile-analytics/software) - [Logiciels de notification push](https://fr.capterra.ca/directory/30969/push-notifications/software) - [Logiciels de marketing mobile](https://fr.capterra.ca/directory/31308/mobile-marketing/software) ## Logiciels similaires 1. [Xtremepush](https://fr.capterra.ca/software/151231/xtremepush) — 4.5/5 (55 reviews) 2. [CleverTap](https://fr.capterra.ca/software/155737/clevertap) — 4.4/5 (59 reviews) 3. [Braze](https://fr.capterra.ca/software/155423/appboy) — 4.7/5 (168 reviews) 4. [OneSignal](https://fr.capterra.ca/software/163452/onesignal) — 4.7/5 (106 reviews) 5. [AWeber](https://fr.capterra.ca/software/95949/aweber-email-marketing) — 4.4/5 (322 reviews) ## Avis ### "Great software for mobile push notifications" — 5.0/5 > **Utilisateur vérifié** | *9 mars 2018* | Services financiers | Taux de recommandation : 9.0/10 > > **Avantages**: Overall, once you get the hang of it, it's pretty easy to execute on campaigns. Pretty versatile platform with different sending, messaging, and targeting options. > > **Inconvénients**: The analytics could be more robust... some reports I want aren't available from the analytics dashboard. For example, I can't pull a consolidated report of a particular triggered event across a defined set of push campaigns. Also, the process of searching for attributes is done via a dropdown list, which is inefficient. I wish I could just search for attributes that I'm looking for. Would save me some time. ----- ### "A great option for Channel Marketing" — 5.0/5 > **Aoife** | *25 novembre 2019* | Télécommunications | Taux de recommandation : 9.0/10 > > **Avantages**: A wide range of analytics with a focus on in-app messaging, one of the few platforms that genuinely allows all messaging materials come from one platform. Customer Support has been exceptional when issues have arisen as well as our CSM being on-hand for as a reliable source of information as well as providing excellent guidance and brainstorming to add to current marketing efforts. > > **Inconvénients**: As with any transition, ensuring seamless messaging through that phase had a couple of hiccups. We've encountered a couple of technical bugs but have been happy with response from both support and the leadership team and have had no issues for months. ----- ### "Leanplum is powerful but definitely not a market leading in mobile marketing automation" — 3.0/5 > **Lucien** | *16 mai 2024* | Services et technologies de l'information | Taux de recommandation : 6.0/10 > > **Avantages**: We initially chose Leanplum because of the breadth of channels Leanplum was able to push marketing automation through. They have a significant feature set which led us to chose Leanplum as a provider over others that were more restricted in their feature set. A/B testing in Leanplum was particularly good and that also was a big influence in our decision given the amount of testing we needed to do at that stage. > > **Inconvénients**: Leanplum UI/UX was not user friendly and it was regularly an issue as an early stage company without a dedicated resource to power the tool. In reality, with Leanplum, you must have a sophisticated marketing team that has the maturity with dedicated resources to ensure you get the most from the platform. Otherwise, it is difficult to extract that value which makes it harder to justify the significant investment. > > Leanplum helps us level up as a business but ultimately wasn't built in a way that could satisfy us long term. ----- ### "Great tool to understand how people use your product\!" — 4.0/5 > **Utilisateur vérifié** | *28 décembre 2022* | Services et technologies de l'information | Taux de recommandation : 9.0/10 > > **Avantages**: Leanplum is an innovative way to better track and understand how end consumers use your product, especially if it is a software. I use Leanplum to do A/B testing in our mobile app and it is really helpful because through this tool, we would know how to measure the traffic of the end consumer in our application, and that way, we understand what people like and don't like about our product. Leanplum can be used in different app's environment and that's a great way to start liking it\! > > **Inconvénients**: None\! I think this software is good as-is. ----- ### "Leanplum gets the job done" — 5.0/5 > **Bree** | *19 novembre 2019* | Réseaux informatiques | Taux de recommandation : 6.0/10 > > **Avantages**: Leanplum is a great feature that allows all messages to be stored and/or sent out to our user. > > **Inconvénients**: Sometimes the messages are not easily captured by our users. Messages can be difficult to find. Entering User ID doesn't always yield results the first time. ----- Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/155165/leanplum?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/155165/leanplum) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | ----- ## Données structurées