---
description: Taboola : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Taboola - Avis, notes, prix et abonnements - Capterra Canada 2026
---

Breadcrumb: [Accueil](/) > [Outils de content marketing](/directory/30796/content-marketing/software) > [Taboola](/software/156009/taboola)

# Taboola

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> Solution de publicité native et de découverte basée sur le cloud conçue pour augmenter le trafic, monétiser le contenu et accroître l'engagement du public.
> 
> Conclusion : 68 utilisateurs lui ont donné la note de **4.5/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**.

-----

## Présentation

### Qui utilise Taboola?

Propriétés numériques, grandes marques, spécialistes du marketing de performance, spécialistes du marketing d'affiliation, spécialistes du marketing du commerce électronique.

## Statistiques et notes

| Métrique | Notation | En détail |
| **Note globale** | **4.5/5** | 68 Avis |
| Simplicité | 4.4/5 | D'après l'ensemble des avis |
| Support client | 4.4/5 | D'après l'ensemble des avis |
| Rapport qualité-prix | 4.3/5 | D'après l'ensemble des avis |
|  Fonctionnalités | 4.4/5 | D'après l'ensemble des avis |
| Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) |

## À propos du vendeur

- **Entreprise**: Taboola

## Contexte commercial

- **Public cible**: Travailleur autonome, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Déploiement et plateformes**: Cloud, SaaS, web
- **Langues**: allemand, anglais, chinois, chinois traditionnel, espagnol, français, hébreu, italien, japonais, portugais, portugais brésilien, portugais européen, thaï
- **Pays disponibles**: Afrique du Sud, Allemagne, Andorre, Argentine, Australie, Autriche, Belgique, Bolivie, Bosnie-Herzégovine, Brésil, Bulgarie, Canada, Chili, Chine, Chypre, Cité du Vatican, Colombie, Costa Rica, Croatie, Danemark et 64 de plus

##  Fonctionnalités

- A/B Testing
- Analyse des campagnes
- Campagnes multicanales
- Campagnes multiples
- Ciblage du public
- Gestion de la publicité
- Gestion des campagnes
- Gestion des canaux
- Gestion des offres
- Gestion du budget
- Génération de leads
- Marketing multicanal
- Modèles personnalisables
- Outils de recherche de mots-clés
- Personnalisation
- Planification des campagnes
- ROI Tracking
- Rapports et statistiques
- Suivi des conversions
- Suivi des mots-clés

## Intégrations (2 au total)

- HubSpot CRM
- WordPress

## Ressources d'aide

- Service client/courriel
- FAQ/forums
- Base de connaissances
- Support téléphonique
- Chat/Clavardage

## Category

- [Outils de content marketing](https://fr.capterra.ca/directory/30796/content-marketing/software)

## Catégories connexes

- [Outils de content marketing](https://fr.capterra.ca/directory/30796/content-marketing/software)
- [Logiciels de gestion de campagnes](https://fr.capterra.ca/directory/30012/campaign-management/software)
- [Outils d'affiliation](https://fr.capterra.ca/directory/30836/affiliate/software)
- [Logiciels adserver](https://fr.capterra.ca/directory/31121/ad-server/software)
- [Logiciels de display](https://fr.capterra.ca/directory/32335/display-advertising/software)

##  Logiciels similaires

1. [Adalysis](https://fr.capterra.ca/software/173311/adalysis) — 4.6/5 (119 reviews)
2. [monday.com AI Work Platform](https://fr.capterra.ca/software/147657/monday-com) — 4.6/5 (6095 reviews)
3. [Teamwork.com](https://fr.capterra.ca/software/120390/teamwork-projects) — 4.5/5 (941 reviews)
4. [Bannerflow](https://fr.capterra.ca/software/161073/bannerflow) — 4.5/5 (16 reviews)
5. [Ziflow](https://fr.capterra.ca/software/178111/ziflow) — 4.8/5 (417 reviews)

## Avis

### "All Star Team" — 5.0/5

> **Leela** | *11 mars 2025* | Emballage/livraison de marchandises | Taux de recommandation : 10.0/10
> 
> **Avantages**: The team makes optimizing my campaigns very easy and they provide great results.
> 
> **Inconvénients**: Nothing bad to say about the team or products
> 
> Collaborating with the team, learning about new products and working together has been such a pleasure

-----

### "Traffic + Revenue = happy publisher" — 5.0/5

> **Corina** | *6 mars 2026* | Production audiovisuelle | Taux de recommandation : 10.0/10
> 
> **Avantages**: Taboola has become our third-largest traffic source and generates half of news.de's display revenue. What makes the partnership work is their ability to deliver results across multiple products like Feed, Push, and Taboola News without disrupting the reader experience. It's the combination of reach and monetization that matters.
> 
> **Inconvénients**: There is nothing that I could be writing here. We are completely satisfied with the cooperation for years now.

-----

### "Great First Native Experience" — 5.0/5

> **Utilisateur vérifié** | *2 mars 2026* | Services aux consommateurs | Taux de recommandation : 8.0/10
> 
> **Avantages**: Platform UI is very intuitive and easy to use. Targeting offers tons of options for all verticals. Options to either be hyper targeted or reach broad audiences.
> 
> **Inconvénients**: Creative is somewhat limiting for brands with products that are hard to visualize. AI can make the creative look a bit fake but only an issue if you do not have your own creative
> 
> So far great results\! We have been able to expand beyond Prospecting while maintaining great CPA numbers.

-----

### "They will scam you out to a lot of money." — 1.0/5

> **Scott** | *9 juin 2025* | Vente au détail | Taux de recommandation : 0.0/10
> 
> **Avantages**: The platform is user friendly and customer service is relatively easy to reach. But This does not make up for the issues.
> 
> **Inconvénients**: Its a scam site. They have a know issue where they add, intentionally or unintentionally, locations to your campaign. This leads to huge financial loss. They state the customer added it but after reading so many reviews this is clearly a known issue on their end.
> 
> Taboola is a scammy platform. They have a known issue with unauthorized countries being added to ad campaigns, yet they continue to blame customers instead of taking responsibility. I set up my campaign and, after a few months, noticed a major spike in views from countries I never targeted—specifically Albania and Afghanistan. I hadn't made any edits to my campaign, and I have no reason to target those regions. When I contacted support, they accused me of adding them myself. After digging into reviews, I found this has happened to many others. Taboola refuses to acknowledge the flaw and always shifts the blame. I lost nearly $700 because of this, and it could’ve been much worse if I hadn’t caught it in time.

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### "A strategic partner for efficient audience & montetisation growth" — 5.0/5

> **Àlex** | *18 juin 2025* | Presse écrite | Taux de recommandation : 9.0/10
> 
> **Avantages**: Taboola has been a strategic partner in helping us boost both user engagement and monetization. Their tools and products are easy to implement, and the platform allows us to deliver highly relevant recommendations that enrich our users' content discovery experience.
> 
> **Inconvénients**: To date, we have not identified any major drawbacks. The platform has consistently aligned with our performance and editorial goals, and the support team has always been responsive and efficient.
> 
> Our collaboration with Taboola has been highly positive. Since the beginning of our partnership, we’ve been able to test and roll out new solutions that improved both user engagement and business performance. Taboola plays a key role in helping us deliver relevant and valuable content experiences, and their team consistently brings strategic insights that make a difference.

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## Liens

- [Afficher sur Capterra](https://fr.capterra.ca/software/156009/taboola)

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