--- description: Funnel : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Funnel - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Outils d'analyse marketing](/directory/31018/marketing-analytics/software) > [Funnel](/software/156756/funnel) # Funnel Canonical: https://fr.capterra.ca/software/156756/funnel Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/156756/funnel?page=2) > La plateforme Funnel aide les marketeurs à automatiser la collecte et le mappage de données ainsi que le reporting à partir de toutes les plateformes publicitaires. > > Conclusion : 19 utilisateurs lui ont donné la note de **4.7/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Funnel? Online marketeurs et analystes sérieux qui utilisent de nombreuses plateformes de marketing en ligne et souhaitent centraliser l'ensemble de leurs données marketing. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.7/5** | 19 Avis | | Simplicité | 4.6/5 | D'après l'ensemble des avis | | Support client | 4.6/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.7/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.5/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Funnel - **Pays**: Stockholm, Suède - **Fondé**: 2015 ## Contexte commercial - **À partir de**: 120,00 € - **Type de licence**: (Version gratuite disponible) (Version d’essai gratuite) - **Public cible**: Travailleur autonome, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: Afghanistan, Afrique du Sud, Algérie, Allemagne, Angola, Anguilla, Antigua-et-Barbuda, Arabie saoudite, Argentine, Arménie, Aruba, Australie, Autriche, Azerbaïdjan, Bahamas, Bahreïn, Bangladesh, Barbade, Belgique, Bermudes et 169 de plus ## Fonctionnalités - API - Alertes/Notifications - Analyse ad hoc - Analyse d'entonnoir - Analyse des campagnes - Analyse visuelle - Attribution entre canaux - Attribution multi touch - Connecteurs de données - Contrôle de qualité des données - Contrôles/Permissions d'accès - Correspondance et fusion - Création de tableaux de bord - Data warehouse - ETL (Extract Transform Load) - ETL - Extract Transfer Load - Extraction de données - Fonction de glisser-déposer - Fonctions/calculs - Gestion des campagnes - Goal Setting/Tracking - Importation et exportation de données - Intégration de données - Mappage de données - Mesure des performances - Migration de données - Multi-Channel Attribution - Outils d'analyse de données - Outils de collaboration - Préparation des données en libre-service - ROI Tracking - Rapports ad hoc - Rapports et analyses - Recherche/Filtre - Saisie et transfert de données - Sources de données multiples - Suivi des campagnes - Suivi des conversions - Suivi des indicateurs clés de performance - Suivi du temps passé sur le site - Synchronisation de données - Tableau de bord - Tableau de bord personnalisable - Transformation des données - Web analytics - Widgets ## Intégrations (13 au total) - AdRoll - Amazon S3 - Google Ads - Google Analytics 360 - Google Cloud BigQuery - Google Cloud Storage - Google Data Studio - Google Sheets - HubSpot CRM - Microsoft Azure - Microsoft Power BI - Snowflake - Tableau ## Ressources d'aide - Service client/courriel - FAQ/forums - Base de connaissances - Support téléphonique - Chat/Clavardage ## Category - [Outils d'analyse marketing](https://fr.capterra.ca/directory/31018/marketing-analytics/software) ## Catégories connexes - [Outils de web analytics](https://fr.capterra.ca/directory/30073/web-analytics/software) - [Outils BI (Business intelligence)](https://fr.capterra.ca/directory/23/business-intelligence/software) - [Outils de tableaux de bord](https://fr.capterra.ca/directory/30839/dashboard/software) - [Solutions d'API](https://fr.capterra.ca/directory/31065/api-management/software) - [Logiciels d'attribution marketing](https://fr.capterra.ca/directory/31081/marketing-attribution/software) ## Logiciels similaires 1. [Tableau](https://fr.capterra.ca/software/77260/tableau) — 4.6/5 (2348 reviews) 2. [Adverity](https://fr.capterra.ca/software/162524/datatap) — 4.5/5 (26 reviews) 3. [Domo](https://fr.capterra.ca/software/119119/domo) — 4.3/5 (329 reviews) 4. [ClicData](https://fr.capterra.ca/software/145730/clicdata) — 4.6/5 (145 reviews) 5. [Looker](https://fr.capterra.ca/software/169053/looker) — 4.5/5 (282 reviews) ## Avis ### "One of the best ETL on the market, worth its (high) cost" — 5.0/5 > **Guido** | *4 février 2022* | Marketing et publicité | Taux de recommandation : 8.0/10 > > **Avantages**: Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations). > > **Inconvénients**: As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project). > > I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes. ----- ### "Funnel is one main success factor for our BI stack" — 5.0/5 > **Mark** | *17 juin 2020* | Télécommunications | Taux de recommandation : 10.0/10 > > **Avantages**: Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software > > **Inconvénients**: No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only. > > We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility. ----- ### "Solid Application To Get Your Data In The Right Places" — 4.0/5 > **Utilisateur vérifié** | *25 février 2020* | Compagnies aériennes/Aéronautique | Taux de recommandation : 7.0/10 > > **Avantages**: The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error. > > **Inconvénients**: Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way. ----- ### "Nice tool with immense contribution to day to day work" — 5.0/5 > **Ashish** | *8 avril 2021* | Services et technologies de l'information | Taux de recommandation : 10.0/10 > > **Avantages**: Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other. The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend. Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time. > > **Inconvénients**: Though Knowledge Base is good and covers the tool nicely but can be extended further. More commonly use data destinations can be added but with ease of use. > > Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended. ----- ### "Useful data integration tool" — 4.0/5 > **Utilisateur vérifié** | *23 avril 2019* | Services financiers | Taux de recommandation : 9.0/10 > > **Avantages**: Has saved us many hours of data reconciliation and input without high cost . Implementation was quick and simple and has been pretty reliable since > > **Inconvénients**: Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data > > Overall a very useful tool which has easily paid for itself in reduced manual data handling - flexible on data integration and reasonable functionality for reporting on process ----- Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/156756/funnel?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/156756/funnel) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Données structurées