--- description: Ometria : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Ometria - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de marketing automation](/directory/6/marketing-automation/software) > [Ometria](/software/156810/ometria) # Ometria Canonical: https://fr.capterra.ca/software/156810/ometria > Une plateforme de marketing intercanal qui rassemble et profile les données clients pour fournir aux commerces de détail des idées pour la création de campagnes. > > Conclusion : 3 utilisateurs lui ont donné la note de **4.0/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.0/5** | 3 Avis | | Simplicité | 4.0/5 | D'après l'ensemble des avis | | Support client | 4.0/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.3/5 | D'après l'ensemble des avis | | Fonctionnalités | 3.7/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 60% | (6/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Ometria - **Pays**: London, R.-U. ## Contexte commercial - **Public cible**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: Royaume-Uni, États-Unis ## Fonctionnalités - Automatisation du marketing - Communication multicanal - Gestion de la communication - Gestion des campagnes - Historique des clients - Marketing multicanal - Marketing social - Personnalisation - Profils de clients - Rapports et analyses - Segmentation - Segmentation de la clientèle - Suivi de l'engagement - Suivi des visiteurs de sites web ## Ressources d'aide - Chat/Clavardage ## Category - [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software) ## Catégories connexes - [Logiciels de marketing automation](https://fr.capterra.ca/directory/6/marketing-automation/software) - [Logiciels CDP (Customer Data Platform)](https://fr.capterra.ca/directory/31334/customer-data-platform/software) - [Outils de relation client](https://fr.capterra.ca/directory/30906/customer-engagement/software) ## Logiciels similaires 1. [Slack](https://fr.capterra.ca/software/135003/slack) — 4.7/5 (24046 reviews) 2. [Xtremepush](https://fr.capterra.ca/software/151231/xtremepush) — 4.5/5 (55 reviews) 3. [Viber](https://fr.capterra.ca/software/180348/viber) — 4.4/5 (4058 reviews) 4. [Text Request](https://fr.capterra.ca/software/167015/text-request) — 4.6/5 (1193 reviews) 5. [Tremendous](https://fr.capterra.ca/software/197141/tremendous-rewards) — 4.8/5 (458 reviews) ## Avis ### "Functional for Segmentation" — 4.0/5 > **Utilisateur vérifié** | *19 mai 2022* | Vente au détail | Taux de recommandation : 7.0/10 > > **Avantages**: Having customer information including demographics, browsing and purchasing history, interactivity, and email history is critical and used daily. Having these all in one place has proven invaluable for our team. > > **Inconvénients**: Filtering can be finicky, a capitalization can make or break your search. Quantifying sales from email blast is doable but time consuming. Unsubscribing is a huge pain. ----- ### "Merchants fall in love with it" — 5.0/5 > **Utilisateur vérifié** | *24 août 2018* | Services et technologies de l'information | Taux de recommandation : 8.0/10 > > **Avantages**: Not just another email tool. Merchants fall in love with the insight that this gives them on their customers. It enables them to engage rather than just firing emails their way. > > **Inconvénients**: Like many solutions in this product area, needs a certain level of commitment to make the most of the power of the platform but it'll be worth it. ----- ### "Not worth the money" — 3.0/5 > **Suzanne** | *30 mai 2025* | Vente au détail | Taux de recommandation : 4.0/10 > > **Avantages**: - Pretty strong reporting capabilities at an individual contact level as well as across a general cohort - Good segmentation functionality > > **Inconvénients**: - Poor, very limited automation builder - Platform is very costly yet Ometria charge for creation of simple email blocks (you can use code to build blocks yourself but Ometria will only work on their own code if you need help) - Preference centre isn't available to edit in the front end - Ometria charge for changes - Poor and basic email builder (somewhere between a WYSIWYG and drag and drop) > > In my opinion Ometria doesn't live up to its price tag, and doesn't quite know what it is. As an ESP it falls down due to the limited automation functionality, poor email builder, and no front end preference centre, and as a CRM database it falls down due to data inconsistencies across the platform and limited ability to spot patterns and trends in the data. ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/156810/ometria) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | pt | | | pt-PT | | ----- ## Données structurées