--- description: AppsFlyer : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: AppsFlyer - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels pour UX mobile](/directory/30936/mobile-analytics/software) > [AppsFlyer](/software/156811/appsflyer) # AppsFlyer Canonical: https://fr.capterra.ca/software/156811/appsflyer Page : 1/7\ Suivant: [Page suivante](https://fr.capterra.ca/software/156811/appsflyer?page=2) > Les plus grands marketeurs nous font confiance pour développer leur activité mobile avec des mesures précises et des outils innovants. > > Conclusion : 138 utilisateurs lui ont donné la note de **4.5/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise AppsFlyer? Propriétaires d'app, responsables de UA, responsables de campagnes, spécialistes du marketing mobile, responsables de BI et développeurs de tous les secteurs et les régions de l'écosystème numérique. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.5/5** | 138 Avis | | Simplicité | 4.5/5 | D'après l'ensemble des avis | | Support client | 4.3/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.3/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.4/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: AppsFlyer - **Pays**: San Francisco, É.-U. - **Entreprise fondée en**: 2011 ## Contexte commercial - **À partir de**: 0,00 $ US - **Type de licence**: (Version gratuite disponible) (Version d’essai gratuite) - **Public cible**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais, chinois traditionnel, coréen, espagnol, français, japonais, portugais, russe - **Pays disponibles**: Afrique du Sud, Allemagne, Argentine, Australie, Autriche, Belgique, Brésil, Canada, Chili, Chine, Colombie, Corée du Sud, Danemark, Espagne, Finlande, France, Gibraltar, Inde, Indonésie, Irlande et 21 de plus ## Fonctionnalités - A/B Testing - Alertes de compte - Analyse des campagnes - Analyse par cohorte - Attribution entre canaux - Attribution multi touch - Blocage des IP - Cartographie du parcours client - Ciblage du public - Collecte de données multicanal - Mesure des performances - Modélisation de l'attribution - Multi-Channel Attribution - Personnalisation - ROI Tracking - Rapports et analyses - Recherche/Filtre - Suivi des activités - Suivi des campagnes - Suivi des conversions - Suivi des rétentions - Suivi des événements intégrés aux applications - Tableau de bord - Web analytics ## Intégrations (9 au total) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Ressources d'aide - Service client/courriel - FAQ/forums - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) - Chat/Clavardage ## Category - [Logiciels pour UX mobile](https://fr.capterra.ca/directory/30936/mobile-analytics/software) ## Catégories connexes - [Logiciels pour UX mobile](https://fr.capterra.ca/directory/30936/mobile-analytics/software) - [Logiciels de click fraud](https://fr.capterra.ca/directory/31327/click-fraud/software) - [Outils d'analyse marketing](https://fr.capterra.ca/directory/31018/marketing-analytics/software) - [Logiciels d'attribution marketing](https://fr.capterra.ca/directory/31081/marketing-attribution/software) - [Logiciels de marketing mobile](https://fr.capterra.ca/directory/31308/mobile-marketing/software) ## Logiciels similaires 1. [Marketo Engage](https://fr.capterra.ca/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 2. [Jira](https://fr.capterra.ca/software/19319/jira) — 4.4/5 (15367 reviews) 3. [CTM](https://fr.capterra.ca/software/152004/call-tracking-software) — 4.7/5 (158 reviews) 4. [Dreamdata](https://fr.capterra.ca/software/197705/dreamdata-io) — 4.8/5 (55 reviews) 5. [Adobe Analytics](https://fr.capterra.ca/software/169942/adobe-analytics) — 4.5/5 (237 reviews) ## Avis ### "Reliable for Attribution, Quick Support" — 5.0/5 > **Lena** | *5 juillet 2024* | Santé, bien-être et fitness | Taux de recommandation : 9.0/10 > > **Avantages**: As an app marketer, I've found AppsFlyer to be an invaluable tool for our mobile marketing efforts. The platform's reliable attribution capabilities have been integral in managing our app campaigns. We can accurately track app downloads and lead activations by channel, which has improved our ability to measure and optimize our marketing performance. It has easy API integration with our dashboards. The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. This level of protection has given us confidence in our data and helped us make more informed decisions about our marketing strategies. > > **Inconvénients**: The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. However, in order to leverage further details about the fraud reports, the premium solution was quite costly and would have costed us more than the amount saved by charging back the fraud conversions. It would have been slightly profitable for us if we were able to purchase a one time or one month premium P360, however the team was not flexible on this matter. Other MMPs may have more affordable premium fraud protection. ----- ### "Very trustworthy" — 5.0/5 > **Alex** | *5 janvier 2026* | Jeux vidéos | Taux de recommandation : 10.0/10 > > **Avantages**: It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to make real time marketing decisions. > > **Inconvénients**: AppsFlyer is a great tool, but it is a bit more expensive than some of the competitors. But it is consider the gold standard. > > I have used AppsFlyer for 8 years, it is a great product that has all the features required and I trust AppsFlyer's numbers. It is our source of truth for marketing mobile games. ----- ### "Huge improvement over Adjust" — 5.0/5 > **Heather** | *18 juillet 2024* | Télécommunications | Taux de recommandation : 8.0/10 > > **Avantages**: We love the OneLinks that can bring customers directly to the correct store to download our apps, or bring them to a fallback link of our choosing. Very easy to set them up. > > **Inconvénients**: Some of the reporting is difficult to process. > > Much better experience than our last service, Adjust. ----- ### "Appsflyer for Mobile App Marketing & Attribution" — 5.0/5 > **Vageesh** | *10 juin 2024* | Services financiers | Taux de recommandation : 9.0/10 > > **Avantages**: - service \& support through account managers and chat - on par with other attribution suites - easy to integrate with partners - widely used by other affiliates and channel partners - measurement and dashboarding > > **Inconvénients**: - sometimes requires dev effort to implement events - reporting tool can be improved - doesn't give recommendations on performance ----- ### "Appsflyer - our GPS on the UA rocky road :)" — 5.0/5 > **Milorad** | *6 août 2024* | Édition | Taux de recommandation : 10.0/10 > > **Avantages**: It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support. Creative tool, especially AI feature. Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential. > > **Inconvénients**: You need to log in every 24 hours (when logging in with a Google account) Lack of possibility to create custom metrics (IPM, Ad profit, etc) Cannot copy stuff directly from the custom dashboards (eg campaign name etc) A lag in retrieving Ad revenue data from Ad Networks via API. > > I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since. An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded. ----- Page : 1/7\ Suivant: [Page suivante](https://fr.capterra.ca/software/156811/appsflyer?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/156811/appsflyer) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | ----- ## Données structurées