--- description: Brandwatch : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatch - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Outils marketing d'influence](/directory/31337/influencer-marketing/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://fr.capterra.ca/software/157048/brandwatch Page : 1/11\ Suivant: [Page suivante](https://fr.capterra.ca/software/157048/brandwatch?page=2) > Logiciel d'analytics des médias sociaux qui fournit des informations sur les consommateurs et les tendances du marché en analysant les conversations sur plusieurs plateformes. > > Conclusion : 235 utilisateurs lui ont donné la note de **4.2/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Brandwatch? PME, grandes entreprises ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.2/5** | 235 Avis | | Simplicité | 4.2/5 | D'après l'ensemble des avis | | Support client | 4.4/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.8/5 | D'après l'ensemble des avis | | Fonctionnalités | 3.9/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 70% | (7/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Cision - **Fondé**: 1867 ## Contexte commercial - **Public cible**: Travailleur autonome, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), Linux (ordinateur) - **Langues**: allemand, anglais, arabe, chinois, chinois traditionnel, danois, espagnol, finnois, français, indonésien, italien, japonais, norvégien, néerlandais, polonais, portugais, russe, suédois, tchèque, turc - **Pays disponibles**: Afrique du Sud, Allemagne, Arabie saoudite, Australie, Autriche, Belgique, Canada, Chine, Danemark, Espagne, Finlande, France, Inde, Irlande, Israël, Italie, Japon, Koweït, Luxembourg, Mexique et 13 de plus ## Fonctionnalités - API - Analyse de la concurrence - Analyse de texte - Analyse des campagnes - Analyse des sentiments - Analyse des tendances - Analyse du public - Analytique - Apprentissage automatique - Campagnes multiples - Ciblage du public - Collecte de données multicanal - Contrôle du processus d'approbation - Découverte d'influenceurs - Engagement des clients - Extraction de données - Filtrage des mots-clés - Filtre et recherche à facettes - Gestion de contenu - Gestion de l'expérience client - Gestion de la réputation numérique - Gestion de plusieurs comptes - Gestion des campagnes - Gestion des commentaires négatifs - Gestion des flux de travail - Gestion des relations avec les influenceurs - Gestion des ressources numériques - Gestion des réponses - Hashtag Tracking - Logiciels CRM (gestion de la relation client) - Mesure des performances - Outils de collaboration - ROI Tracking - Rapports et analyses - Rapports et statistiques - Rapports personnalisables - Real-Time Notifications - Review Sharing - Règles relatives à la marque - Segmentation de la clientèle - Suivi de l'engagement - Suivi des conversions - Suivi des marques - Suivi des mots-clés - Suivi des médias sociaux - Suivi des promoteurs - Surveillance des concurrents - Tableau de bord - Tableau de bord d'activités - Visualisation de données ... et 6 fonctionnalités supplémentaires ## Intégrations (19 au total) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... et 4 intégrations supplémentaires ## Ressources d'aide - Service client/courriel - FAQ/forums - Base de connaissances - Support téléphonique - Chat/Clavardage ## Category - [Outils marketing d'influence](https://fr.capterra.ca/directory/31337/influencer-marketing/software) ## Catégories connexes - [Logiciels de gestion de réputation en ligne](https://fr.capterra.ca/directory/30750/reputation-management/software) - [Outils de gestion des médias sociaux](https://fr.capterra.ca/directory/31028/social-media-monitoring/software) - [Logiciels de reconnaissance d'image](https://fr.capterra.ca/directory/31600/image-recognition/software) - [Logiciels d'analyse des réseaux sociaux](https://fr.capterra.ca/directory/31655/social-media-analytics-tools/software) - [Outils pour community manager](https://fr.capterra.ca/directory/30781/social-media-marketing/software) ## Logiciels similaires 1. [GiveMe5.ai](https://fr.capterra.ca/software/207396/GiveMe5-ai) — 4.7/5 (86 reviews) 2. [Trustpilot](https://fr.capterra.ca/software/169618/trustpilot) — 4.5/5 (1202 reviews) 3. [Birdeye](https://fr.capterra.ca/software/152997/birdeye) — 4.7/5 (702 reviews) 4. [Brand24](https://fr.capterra.ca/software/149054/brand24) — 4.7/5 (254 reviews) 5. [Hootsuite](https://fr.capterra.ca/software/121701/hootsuite) — 4.4/5 (3795 reviews) ## Avis ### "Brandwatch another birth" — 4.0/5 > **Srujana** | *17 novembre 2024* | Services et technologies de l'information | Taux de recommandation : 8.0/10 > > **Avantages**: Brandwatch is a piece of cake to set up reports and keep an eye on social media conversations. > > **Inconvénients**: Can be a bit of a pain in the neck to use and takes a while to get the hang of, especially for beginners. ----- ### "Best bang for your buck when it comes to Social media management" — 5.0/5 > **Michael** | *31 octobre 2019* | Marketing et publicité | Taux de recommandation : 8.0/10 > > **Avantages**: For the money, Falcon.io is the best software out there when compared to its' competitors such as Radian6, etc. - Falcon does an amazing job at monitoring every major social media platform as well as news websites and blogs for whatever search parameters you set up. > > **Inconvénients**: Of all the things Falcon.io does well, it really falls short in the report generation process. There's no way to generate automated reports on a schedule, nor is there any way to create customized reports. Given that we use this in an agency setting for multiple clients, it's a bit of a deal breaker, since we need more in-depth reporting. > > We use Falcon.io in our marketing agency to manage multiple social accounts across all of our client base. Falcon.io is used for social posting, management and listening. ----- ### "This tool has saved me unbelievable amounts of time\!" — 5.0/5 > **Michael** | *16 janvier 2024* | Gestion d'organisme à but non lucratif | Taux de recommandation : 10.0/10 > > **Avantages**: This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well. > > **Inconvénients**: The biggest issue I have is when I publish content natively through a social media site. Sometimes it does not appear in the general calendar on Brandwatch or the analytics available for the post are limited. > > This tool has been a game changer\! I've used similar products like Sprout Social or Hootsuite but Brandwatch is my preferred. The tools included and the account levels made the most sense for our organization and their customer service is incredible\! ----- ### "Brandwatch is super powerful and well rounded." — 5.0/5 > **Jeb** | *11 décembre 2024* | Édition | Taux de recommandation : 9.0/10 > > **Avantages**: We love all the integration with the different platforms we use but especially WhatsApp. > > **Inconvénients**: There was nothing wrong with Brandwatch for us. It was just a little more then we needed. We are a small business and don't need so much power. > > Brandwatch was great to work with. Not too difficult to set up and a joy to use. The data we got from our testing was magnificent and info we didn't know before. ----- ### "Brandwatch: Useful Tool, Predatory Business Practices" — 1.0/5 > **Chris** | *9 mars 2025* | Marketing et publicité | Taux de recommandation : 0.0/10 > > **Avantages**: Brandwatch used to be a solid analytics \& social listening tool. The dashboard was well-structured, reporting was comprehensive, \& sentiment analysis was useful. It offered valuable insights into brand perception, competitor monitoring, \& market trends. At its core, Brandwatch is a powerful tool, but no level of analytics justifies the kind of predatory business practices I’ve now experienced. > > **Inconvénients**: Deceptive renewal tactics \& a customer-unfriendly approach. Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without explicit consent. Previously, contract renewals were handled with an account manager reaching out—but now? No heads-up, no automated reminder, just a silent renewal \& a big invoice. When challenged, they deflected with "standard practice" excuses, despite past renewals being explicitly manual. If a company relies on fine print trickery rather than product value to retain customers, it speaks volumes. > > I was a strong advocate for Brandwatch \& regularly recommended it to peers \& leadership groups. That ends today. This is a textbook case of short-term financial gain at the cost of long-term trust. Great tool, terrible ethics. There are better analytics platforms out there that don’t resort to legal landmines \& deceptive billing tactics to keep customers on board. Would I recommend Brandwatch now? Absolutely not. Would I ever trust them again? Not a chance. Sies. ----- Page : 1/11\ Suivant: [Page suivante](https://fr.capterra.ca/software/157048/brandwatch?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/157048/brandwatch) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Données structurées