--- description: Brandwatch : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatch - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Outils marketing d'influence](/directory/31337/influencer-marketing/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://fr.capterra.ca/software/157048/brandwatch Page : 1/11\ Suivant: [Page suivante](https://fr.capterra.ca/software/157048/brandwatch?page=2) > Logiciel d'analytics des médias sociaux qui fournit des informations sur les consommateurs et les tendances du marché en analysant les conversations sur plusieurs plateformes. > > Conclusion : 255 utilisateurs lui ont donné la note de **4.2/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Brandwatch? PME, grandes entreprises ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.2/5** | 255 Avis | | Simplicité | 4.1/5 | D'après l'ensemble des avis | | Support client | 4.4/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.8/5 | D'après l'ensemble des avis | | Fonctionnalités | 3.9/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 70% | (7/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Cision - **Entreprise fondée en**: 1867 ## Contexte commercial - **Public cible**: Travailleur autonome, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), Linux (ordinateur) - **Langues**: allemand, anglais, arabe, chinois, chinois traditionnel, danois, espagnol, finnois, français, indonésien, italien, japonais, norvégien, néerlandais, polonais, portugais, russe, suédois, tchèque, turc - **Pays disponibles**: Afrique du Sud, Allemagne, Arabie saoudite, Australie, Autriche, Belgique, Canada, Chine, Danemark, Espagne, Finlande, France, Inde, Irlande, Israël, Italie, Japon, Koweït, Luxembourg, Mexique et 13 de plus ## Fonctionnalités - API - Analyse de la concurrence - Analyse de texte - Analyse des campagnes - Analyse des sentiments - Analyse des tendances - Analyse du public - Analytique - Apprentissage automatique - Campagnes multiples - Ciblage du public - Collecte de données multicanal - Contrôle du processus d'approbation - Découverte d'influenceurs - Engagement des clients - Extraction de données - Filtrage des mots-clés - Filtre et recherche à facettes - Gestion de contenu - Gestion de l'expérience client - Gestion de la réputation numérique - Gestion de plusieurs comptes - Gestion des campagnes - Gestion des commentaires négatifs - Gestion des flux de travail - Gestion des relations avec les influenceurs - Gestion des ressources numériques - Gestion des réponses - Hashtag Tracking - Logiciels CRM (gestion de la relation client) - Mesure des performances - Outils de collaboration - ROI Tracking - Rapports et analyses - Rapports et statistiques - Rapports personnalisables - Real-Time Notifications - Review Sharing - Règles relatives à la marque - Segmentation de la clientèle - Suivi de l'engagement - Suivi des conversions - Suivi des marques - Suivi des mots-clés - Suivi des médias sociaux - Suivi des promoteurs - Surveillance des concurrents - Tableau de bord - Tableau de bord d'activités - Visualisation de données ... et 6 fonctionnalités supplémentaires ## Intégrations (19 au total) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... et 4 intégrations supplémentaires ## Ressources d'aide - Service client/courriel - FAQ/forums - Base de connaissances - Support téléphonique - Chat/Clavardage ## Category - [Outils marketing d'influence](https://fr.capterra.ca/directory/31337/influencer-marketing/software) ## Catégories connexes - [Logiciels de gestion de réputation en ligne](https://fr.capterra.ca/directory/30750/reputation-management/software) - [Outils de gestion des médias sociaux](https://fr.capterra.ca/directory/31028/social-media-monitoring/software) - [Logiciels de reconnaissance d'image](https://fr.capterra.ca/directory/31600/image-recognition/software) - [Logiciels d'analyse des réseaux sociaux](https://fr.capterra.ca/directory/31655/social-media-analytics-tools/software) - [Outils pour community manager](https://fr.capterra.ca/directory/30781/social-media-marketing/software) ## Logiciels similaires 1. [YouScan](https://fr.capterra.ca/software/173036/youscan) — 4.9/5 (114 reviews) 2. [Sprout Social](https://fr.capterra.ca/software/121447/sprout-social) — 4.4/5 (606 reviews) 3. [Infegy Atlas](https://fr.capterra.ca/software/124219/infegy-atlas) — 4.6/5 (83 reviews) 4. [Sprinklr](https://fr.capterra.ca/software/131274/sprinklr-platform) — 4.3/5 (91 reviews) 5. [facelift](https://fr.capterra.ca/software/150410/facelift) — 4.4/5 (131 reviews) ## Avis ### "Consultant" — 4.0/5 > **Alex** | *4 mai 2026* | Relations publiques et communications | Taux de recommandation : 5.0/10 > > **Avantages**: I love the AI-generated themes + narratives for the mentions. It really helps organize the mentions for the period into distinct categories. > > **Inconvénients**: Less flexibility around the reporting period parameters. Sometimes I want to look at a specific timeframe, and it won't let me. > > It works well for certain things but I find I often have to supplement some things/metrics with different platforms. ----- ### "Brandwatch another birth" — 4.0/5 > **Srujana** | *17 novembre 2024* | Services et technologies de l'information | Taux de recommandation : 8.0/10 > > **Avantages**: Brandwatch is a piece of cake to set up reports and keep an eye on social media conversations. > > **Inconvénients**: Can be a bit of a pain in the neck to use and takes a while to get the hang of, especially for beginners. ----- ### "Best bang for your buck when it comes to Social media management" — 5.0/5 > **Michael** | *31 octobre 2019* | Marketing et publicité | Taux de recommandation : 8.0/10 > > **Avantages**: For the money, Falcon.io is the best software out there when compared to its' competitors such as Radian6, etc. - Falcon does an amazing job at monitoring every major social media platform as well as news websites and blogs for whatever search parameters you set up. > > **Inconvénients**: Of all the things Falcon.io does well, it really falls short in the report generation process. There's no way to generate automated reports on a schedule, nor is there any way to create customized reports. Given that we use this in an agency setting for multiple clients, it's a bit of a deal breaker, since we need more in-depth reporting. > > We use Falcon.io in our marketing agency to manage multiple social accounts across all of our client base. Falcon.io is used for social posting, management and listening. ----- ### "Reliable Social Listening Tool for Actionable Insights" — 5.0/5 > **Vishakha** | *28 avril 2026* | Marketing et publicité | Taux de recommandation : 9.0/10 > > **Avantages**: What I liked most about Brandwatch was how much time it saved me when tracking conversations online. It pulls data from different platforms into one place, so I didn’t have to jump between multiple tools. I also found the dashboards really useful for spotting trends, checking sentiment, and creating reports quickly. Once you get used to it, it becomes a reliable tool for understanding what people are saying about your brand and competitors. > > **Inconvénients**: What I liked least was that it can feel overwhelming at first, especially if you’re new to social listening tools. There’s a learning curve when it comes to setting up queries and getting the most accurate results. Some reports also need manual adjustments > > My overall experience with Brandwatch has been positive. It’s a strong platform for social listening, brand monitoring, and understanding online sentiment. Once I became familiar with the setup and filters, it made tracking conversations and creating reports much easier. It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the beginning, it becomes a very valuable tool once you start using it regularly. ----- ### "Where data turns into real decisions" — 5.0/5 > **Daniel** | *4 mai 2026* | Marketing et publicité | Taux de recommandation : 10.0/10 > > **Avantages**: It’s a pretty solid tool, especially when it comes to analysis and the volume of data it can handle. The dashboards are really helpful, and support is usually responsive. It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals. There are still some usability hiccups and cases where manual adjustments are needed. Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different clients. > > **Inconvénients**: Some usability friction in more complex analyses, reliance on manual tweaks at times, and limited coverage in certain data sources. > > My experience has been really positive. It’s a tool we use daily across different clients, and it helps turn data into insights quickly. Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day operations. The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading reports to helping with image and photo editing. ----- Page : 1/11\ Suivant: [Page suivante](https://fr.capterra.ca/software/157048/brandwatch?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/157048/brandwatch) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Données structurées