---
description: Lotame : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités.
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title: Lotame - Avis, notes, prix et abonnements - Capterra Canada 2026
---

Breadcrumb: [Accueil](/) > [Logiciels de gestion des données](/directory/31003/data-management/software) > [Lotame](/software/168536/lotame)

# Lotame

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> Plateforme de gestion des données qui permet aux marketeurs de combiner les données des clients provenant de n'importe quelle source pour une analyse plus poussée et un meilleur ciblage.
> 
> Conclusion : 30 utilisateurs lui ont donné la note de **4.5/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**.

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## Présentation

### Qui utilise Lotame?

Les agences de publicité et les commerçants de tous les secteurs, y compris les finances, l'automobile, les GPC, la vente au détail, l'assurance, les voyages et l'hôtellerie, et les médias.

## Statistiques et notes

| Métrique | Notation | En détail |
| **Note globale** | **4.5/5** | 30 Avis |
| Simplicité | 4.4/5 | D'après l'ensemble des avis |
| Support client | 4.8/5 | D'après l'ensemble des avis |
| Rapport qualité-prix | 4.4/5 | D'après l'ensemble des avis |
|  Fonctionnalités | 4.4/5 | D'après l'ensemble des avis |
| Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) |

## À propos du vendeur

- **Entreprise**: Lotame Solutions
- **Pays**: New York, É.-U.
- **Fondé**: 2006

## Contexte commercial

- **À partir de**: 1,00 $ US
- **Public cible**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur)
- **Langues**: anglais
- **Pays disponibles**: Afghanistan, Afrique du Sud, Albanie, Algérie, Allemagne, Andorre, Angola, Anguilla, Antigua-et-Barbuda, Arabie saoudite, Argentine, Arménie, Aruba, Australie, Autriche, Azerbaïdjan, Bahamas, Bahreïn, Bangladesh, Barbade et 209 de plus

##  Fonctionnalités

- Analyse de la concurrence
- Analyse des comportements
- Base de données de clients
- Ciblage du public
- Gestion des campagnes
- Gouvernance de l'information
- Saisie et transfert de données
- Visualisation de données

## Ressources d'aide

- Service client/courriel
- FAQ/forums
- Support téléphonique
- Support 24/7 (réponse directe)

## Category

- [Logiciels de gestion des données](https://fr.capterra.ca/directory/31003/data-management/software)

## Catégories connexes

- [Logiciels de gestion des données](https://fr.capterra.ca/directory/31003/data-management/software)
- [Plateformes de data management](https://fr.capterra.ca/directory/32261/data-management-platforms/software)

##  Logiciels similaires

1. [BEEM](https://fr.capterra.ca/software/1007277/beem) (0 reviews)
2. [Salesforce Marketing Cloud](https://fr.capterra.ca/software/7723/salesforce-marketing-cloud) — 4.2/5 (526 reviews)
3. [Salesforce Data Cloud](https://fr.capterra.ca/software/1055120/salesforce-data-cloud) — 4.1/5 (9 reviews)
4. [Hevo](https://fr.capterra.ca/software/176435/hevo) — 4.7/5 (110 reviews)
5. [Sparrow](https://fr.capterra.ca/software/1065640/sparrow) — 5.0/5 (2 reviews)

## Avis

### "Excellent Tool for Our Campaigns" — 5.0/5

> **Robert** | *19 novembre 2021* | Relations gouvernementales | Taux de recommandation : 10.0/10
> 
> **Avantages**: The audience modeling and data management tools are fantastic.
> 
> **Inconvénients**: None for us........everything works very well
> 
> We utilize Lotame to develop audiences related to public affairs issues. They are critical to building successful, targeted campaigns, as well as powering tracking and analytics.

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### "Best of the best" — 5.0/5

> **Feliks** | *20 juin 2019* | Marketing et publicité | Taux de recommandation : 10.0/10
> 
> **Avantages**: - Ease of implementation
- Ease of use post implementation
- Depth of insights we're able to achieve around our customers
- Robust 3rd party data options
- Product innovation and enhancements
- Great customer service
> 
> **Inconvénients**: Really can't think of any. They really listen to our feedback and always accommodate to their best ability.
> 
> Has helped us gain a real understanding into who our client's customers are, what their demographic and psychographic compositions are and how we should be reaching them and communicating with them differently based on their personas and shopping stages

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### "Good platform to utilize" — 4.0/5

> **Utilisateur vérifié** | *24 septembre 2018* | Marketing et publicité | Taux de recommandation : 5.0/10
> 
> **Avantages**: forward thinking, and also stable platform to operate
> 
> **Inconvénients**: Maybe needs a bit UI and UX upgrade to make it more user friendly and modern-look?

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### "The Power of Data" — 5.0/5

> **Hernan** | *28 novembre 2019* | Marketing et publicité | Taux de recommandation : 10.0/10
> 
> **Avantages**: Lotame has helped through the years to succeed in data collection for our partners, the technology they provide is top of the line, and the customer service their team provides is the base of the solid relationship we built through the years
> 
> **Inconvénients**: None so far, we are super engaged with the product, the team and service they provide.

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### "Lotame Review" — 4.0/5

> **neil** | *4 décembre 2019* | Automobile | Taux de recommandation : 9.0/10
> 
> **Avantages**: The UI is easy to use and it is very sufficient.
> 
> **Inconvénients**: The UI can be a bit slow sometimes, especially when trying to find the behavior in the Audience section.

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## Liens

- [Afficher sur Capterra](https://fr.capterra.ca/software/168536/lotame)

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