--- description: Looker : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Looker - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Outils BI (Business intelligence)](/directory/23/business-intelligence/software) > [Looker](/software/169053/looker) # Looker Canonical: https://fr.capterra.ca/software/169053/looker Page : 1/13\ Suivant: [Page suivante](https://fr.capterra.ca/software/169053/looker?page=2) > Solution d'exploration et d'analytique des données, combinant modélisation, transformations et dérivations au même niveau. > > Conclusion : 285 utilisateurs lui ont donné la note de **4.5/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Looker? Looker créer un lien entre les données et les équipes commerciales, en simplifiant la tâche de tous ceux dont la mission est d'explorer et de comprendre les données qui permettent aux entreprises de croître. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.5/5** | 285 Avis | | Simplicité | 4.3/5 | D'après l'ensemble des avis | | Support client | 4.5/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.4/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.4/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Google ## Contexte commercial - **Type de licence**: (Version d’essai gratuite) - **Public cible**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), Windows (sur site), Linux (sur site), Android (mobile), iPhone (mobile) - **Langues**: allemand, anglais, chinois, coréen, espagnol, français, italien, japonais, néerlandais, portugais, portugais brésilien - **Pays disponibles**: Allemagne, Australie, Brésil, Canada, France, Inde, Japon, Royaume-Uni, Singapour, États-Unis ## Fonctionnalités - API - Accès mobile - Alertes/Notifications - Analyse de régression - Analyse de texte - Analyse des comportements - Analyse en libre-service - Analyse visuelle - Annotations - Attribution entre canaux - Attribution multi touch - Benchmarking - Ciblage du public - Connecteurs de données - Création de tableaux de bord - Découverte en images - Fonction de glisser-déposer - Fonctions/calculs - Gestion des campagnes - Gestion des données - Gestion des formulaires - Goal Setting/Tracking - Importation et exportation de données - Modélisation de l'attribution - Multi-Channel Attribution - Outils de collaboration - Planification stratégique - Préparation des données en libre-service - Prévision - ROI Tracking - Rapports ad hoc - Rapports et analyses - Rapports et statistiques - Rapports interactifs - Recherche/Filtre - Requête ad hoc - Saisie et transfert de données - Scheduled/Automated Reports - Suivi des campagnes - Suivi des conversions - Suivi du temps passé sur le site - Tableau de bord - Tableau de bord d'activités - Tableau de bord personnalisable - Time Series Analysis - Traitement des gros volumes - Transformation des données - Visualisation de données - Web analytics - Widgets ... et 17 fonctionnalités supplémentaires ## Intégrations (19 au total) - Google Ads - Google Analytics 360 - Google Sheets - Google Workspace - HubSpot CRM - HubSpot Marketing Hub - LinkedIn for Business - Mailchimp - Marketo Engage - Meta for Business - Microsoft Excel - QuickBooks Online - QuickBooks Online Advanced - Salesforce Sales Cloud - Slack ... et 4 intégrations supplémentaires ## Ressources d'aide - Service client/courriel - FAQ/forums - Base de connaissances - Support 24/7 (réponse directe) - Chat/Clavardage ## Category - [Outils BI (Business intelligence)](https://fr.capterra.ca/directory/23/business-intelligence/software) ## Catégories connexes - [Outils BI (Business intelligence)](https://fr.capterra.ca/directory/23/business-intelligence/software) - [Logiciels de business performance management](https://fr.capterra.ca/directory/30051/business-performance-management-software/software) - [Outils de reporting](https://fr.capterra.ca/directory/30053/reporting/software) - [Outils de web analytics](https://fr.capterra.ca/directory/30073/web-analytics/software) - [Outils de data visualisation](https://fr.capterra.ca/directory/30696/data-visualization/software) ## Logiciels similaires 1. [Microsoft Power BI](https://fr.capterra.ca/software/176586/power-bi) — 4.6/5 (1888 reviews) 2. [Tableau](https://fr.capterra.ca/software/77260/tableau) — 4.6/5 (2358 reviews) 3. [Google Analytics 360](https://fr.capterra.ca/software/177042/google-analytics) — 4.7/5 (8101 reviews) 4. [Google Data Studio](https://fr.capterra.ca/software/190616/data-studio) — 4.5/5 (338 reviews) 5. [MATLAB](https://fr.capterra.ca/software/125813/matlab) — 4.6/5 (2097 reviews) ## Avis ### "Solid dashboard tool" — 4.0/5 > **Parsa** | *7 août 2025* | Services et technologies de l'information | Taux de recommandation : 8.0/10 > > **Avantages**: It was very easy implementation and linking the data to GCP. It was used as the dashboard tool both for internal(marketing and business) and external(clients) teams. UI was user friendly and easy to set up. > > **Inconvénients**: There were a few bugs and issues with the dashboard. Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard. > > It is very easy to configure and implement dashboards on looker. For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives, there might be better options in the market as well. ----- ### "Great for Data Modeling, but with a Learning Curve" — 4.0/5 > **Utilisateur vérifié** | *2 mars 2025* | Marketing et publicité | Taux de recommandation : 9.0/10 > > **Avantages**: You can create your own reporting dashbaords, that's one of the reliable functionality I really look up on from this software. For some one who doesn't have SQL knowledge its a lot easier to make number talk the visualization part. > > **Inconvénients**: It isn't easier for some one new to get used to looker because of its steep learning curve. Compared to Tablue, looker feels a bit limited at times ----- ### "Easy tool to use" — 5.0/5 > **Willem** | *10 février 2026* | Informatique et sécurité réseau | Taux de recommandation : 9.0/10 > > **Avantages**: It seemed very easy for the team to use it. With all the online help we managed to get a new coder working on it quickly > > **Inconvénients**: The guys got stuck when loading lots of data. So its a bit slow. Support in cases like this is difficult to get > > The price is ok..as our data was big query it made it work much better.i like the drag and drop which makes it easy ----- ### "Project lead and data analysts Looker Studio experience" — 4.0/5 > **Daniel** | *26 janvier 2026* | Équipements publics | Taux de recommandation : 8.0/10 > > **Avantages**: Overall Looker is a good platform to build and develop useful data visuals and developed dashboards. The main benefit is the plethora of compatible sources of data. Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files. Understandably looker is optimised for the G suite. This is a great benefit. I heavily rely on Bigquery. Within 3 clicks I can connect a big query script to a looker dashboard and begin working on creating clear and coherent visuals on the back of the data. Looker does give several customisable options for visuals. Utilising various charts like box and whisper and line charts as well as being able to overlay several data sources to have a simple clear visual on how different data sources compare. This is a great tool to easily visualise things for non technical and techincal stakeholders alike. On the whole I have not experienced and significant issues or bugs within in looker studio which inistelf is a great postive. > > **Inconvénients**: One of the key visuals that would be useful in looker is a data heat map. There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I require. This data visual is available in Tableau and is a key benefit over looker for me as I look at geographical trends which are easily illustratable to non techincal stakeholders. Another con however is a standard across modern cloud platforms is the reliablity on a third party provider. When there are outages on google this renders looker useless until this is fixed. This results in delays to daily work which is out of your control as an end user. > > Overall, my experience with looker has been positive. It provides a great selection of basic data visual tools and data integration options across several platforms. Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which competitors like Tableau provide. Use looker if you want a quick easy to pick up tool to create data visuals at a good standard. You may want to look at other options for more advanced options especially if you are communciating this data to senior stakeholders in a large company ----- ### "Effective Automation of analytics reporting with looker" — 4.0/5 > **Utilisateur vérifié** | *30 juillet 2026* | Transport routier/ferroviaire | Taux de recommandation : 9.0/10 > > **Avantages**: It's been really beneficial for marketing in terms of being able to provide visualisations of data. This really helps with board reporting, taking the sting out of having to trawl GA4 and export and make accessible. Now we have custom reports set up to do all this for us and it hasn't cost us anything. It now automates a large amount of marketing analytics reporting with few issues, saving serious staff time. > > **Inconvénients**: It took some time to get it all set up, a couple of weeks, operating on a tight budget we had to learn much of it ourselves but the training materials are accessible, if time consuming. This really levelled us up as a team regardless once we'd been through the initial discomfort. > > Really positive, I couldn't recommend it highly enough if you have enough time to invest in the short-term to get to a point your team is comfortable with it. It's enabled us to automate many of the time consuming tasks involved with reporting. Now when we get a board request or need to report periodically on x and y activity, we can do it quickly. ----- Page : 1/13\ Suivant: [Page suivante](https://fr.capterra.ca/software/169053/looker?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/169053/looker) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Données structurées