--- description: Kochava : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Kochava - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels pour UX mobile](/directory/30936/mobile-analytics/software) > [Kochava](/software/171691/unified-audience-platform) # Kochava Canonical: https://fr.capterra.ca/software/171691/unified-audience-platform Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/171691/unified-audience-platform?page=2) > Kochava propose des outils d'analyse complets ainsi que des fonctions de ciblage d'audience, de prévention des fraudes publicitaires et de business intelligence pour les spécialistes du marketing pour applications mobiles. > > Conclusion : 25 utilisateurs lui ont donné la note de **4.6/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Kochava? L'éditeur cible principalement les spécialistes du marketing numérique, les analystes, les agences de publicité et les développeurs. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.6/5** | 25 Avis | | Simplicité | 4.4/5 | D'après l'ensemble des avis | | Support client | 5.0/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.7/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.5/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Kochava - **Pays**: Sandpoint, É.-U. - **Fondé**: 2011 ## Contexte commercial - **À partir de**: 100,00 $ US - **Type de licence**: (Version gratuite disponible) (Version d’essai gratuite) - **Public cible**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), Android (mobile), iPhone (mobile), iPad (mobile) - **Langues**: anglais, chinois, chinois traditionnel, coréen, japonais - **Pays disponibles**: Allemagne, Australie, Brésil, Canada, Chine, Inde, Japon, Mexique, Royaume-Uni, États-Unis ## Fonctionnalités - A/B Testing - Alertes de compte - Analyse d'entonnoir - Analyse des campagnes - Analyse par cohorte - Attribution multi touch - Blocage des IP - Cartographie du parcours client - Ciblage du public - Gestion de la publicité - Gestion des campagnes - Gestion des contacts - Mesure des performances - Modélisation de l'attribution - Multi-Channel Attribution - Notifications poussées - ROI Tracking - Rapports et analyses - Recherche/Filtre - Segmentation de la clientèle - Suivi comportemental - Suivi de l'engagement - Suivi des activités - Suivi des campagnes - Suivi des clics - Suivi des conversions - Suivi des indicateurs clés de performance - Suivi des mots-clés - Suivi des rétentions - Suivi des événements intégrés aux applications - Tableau de bord - Visualisation de données - Web analytics ## Ressources d'aide - Service client/courriel - Support téléphonique - Support 24/7 (réponse directe) ## Category - [Logiciels pour UX mobile](https://fr.capterra.ca/directory/30936/mobile-analytics/software) ## Catégories connexes - [Logiciels pour UX mobile](https://fr.capterra.ca/directory/30936/mobile-analytics/software) - [Logiciels de marketing mobile](https://fr.capterra.ca/directory/31308/mobile-marketing/software) - [Logiciels de click fraud](https://fr.capterra.ca/directory/31327/click-fraud/software) - [Logiciels d'attribution marketing](https://fr.capterra.ca/directory/31081/marketing-attribution/software) - [Outils d'analyse marketing](https://fr.capterra.ca/directory/31018/marketing-analytics/software) ## Logiciels similaires 1. [SlickText](https://fr.capterra.ca/software/155430/slicktext-com) — 4.8/5 (268 reviews) 2. [CleverTap](https://fr.capterra.ca/software/155737/clevertap) — 4.4/5 (59 reviews) 3. [Xtremepush](https://fr.capterra.ca/software/151231/xtremepush) — 4.5/5 (55 reviews) 4. [Marketo Engage](https://fr.capterra.ca/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 5. [AppsFlyer](https://fr.capterra.ca/software/156811/appsflyer) — 4.5/5 (138 reviews) ## Avis ### "Kochava Is An Amazing Tool + Amazing People" — 5.0/5 > **Ryan** | *5 février 2019* | Logiciels | Taux de recommandation : 10.0/10 > > **Avantages**: I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny. The attribution is great - no complaints about the staple of their product. Their customer service and client support is the best in the industry. We have had many other software vendors and none come close. > > **Inconvénients**: Can be expensive and price scales up as you scale up in company growth. ----- ### "Outstanding client service and cutting-edge mobile attribution platform" — 5.0/5 > **Utilisateur vérifié** | *30 avril 2022* | Fabrication électrique/électronique | Taux de recommandation : 10.0/10 > > **Avantages**: Keeping track of app attribution is essential to ensuring that we know our clients. It not only helps us identify attribution but also guarantees that we understand customers holistically across numerous products across the customer lifecycle. Using first touch/last touch data, we can now zero in on the "essential stuff" rather than becoming bogged down in minutiae. > > **Inconvénients**: Because of the lack of adequate documentation, several functionalities are difficult to set up at all. However, the team is aware of this, and they're making progress toward fixing it. For those who run into problems or require assistance with complex capabilities, Kochava's support team is always on hand. > > We employ holistic attribution and analysis for all our campaigns. Previously, we relied on numerous partners to measure acquisition and re-engagement, which resulted in reporting duplication. ----- ### "Top 3 mobile measurement partner in market" — 3.0/5 > **Juan Manuel** | *3 septembre 2024* | Marketing et publicité | Taux de recommandation : 5.0/10 > > **Avantages**: You can generate detailed and personalized reports. Segment audiences making it easier to deliver personalized messages to different user groups. > > **Inconvénients**: The platform is complicated to use for new or less experienced users, complex interface. ----- ### "Outstanding MMP with really great support" — 5.0/5 > **Utilisateur vérifié** | *7 février 2019* | Internet | Taux de recommandation : 10.0/10 > > **Avantages**: Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it. Data availability and accuracy is outstanding High level support for important strategic questions. Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap. > > **Inconvénients**: In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed > > We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally. ----- ### "NFL App + Kochava" — 4.0/5 > **Utilisateur vérifié** | *13 février 2019* | Sports | Taux de recommandation : 7.0/10 > > **Avantages**: The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful. > > **Inconvénients**: I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me. > > It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App ----- Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/171691/unified-audience-platform?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/171691/unified-audience-platform) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | pt | | | pt-PT | | ----- ## Données structurées