---
description: Nielsen Marketing Cloud : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Nielsen Marketing Cloud - Avis, notes, prix et abonnements - Capterra Canada 2026
---

Breadcrumb: [Accueil](/) > [Outils de stratégie marketing](/directory/30964/marketing-planning/software) > [Nielsen Marketing Cloud](/software/173306/nielsen-marketing-cloud)

# Nielsen Marketing Cloud

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> Nielsen Marketing Cloud fournit des fonctionnalités d'analytique, de planification et de renseignement à vos données marketing, ainsi qu'un accès aux données de Nielsen.
> 
> Conclusion : 14 utilisateurs lui ont donné la note de **4.4/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**.

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## Statistiques et notes

| Métrique | Notation | En détail |
| **Note globale** | **4.4/5** | 14 Avis |
| Simplicité | 4.1/5 | D'après l'ensemble des avis |
| Support client | 4.1/5 | D'après l'ensemble des avis |
| Rapport qualité-prix | 4.0/5 | D'après l'ensemble des avis |
|  Fonctionnalités | 4.1/5 | D'après l'ensemble des avis |
| Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) |

## À propos du vendeur

- **Entreprise**: Nielsen

## Contexte commercial

- **Public cible**: 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Déploiement et plateformes**: Cloud, SaaS, web
- **Langues**: anglais
- **Pays disponibles**: Allemagne, Brésil, Chine, Corée du Sud, Espagne, Finlande, France, Indonésie, Italie, Japon, Pologne, États-Unis

##  Fonctionnalités

- Budgétisation et prévision
- Calendrier de marketing
- Gestion de projets
- Gestion des dépenses
- Mesure des performances
- Multi-Channel Attribution
- Outils de collaboration
- Planification des médias
- ROI Tracking
- Roadmap stratégique
- Suivi des campagnes
- Suivi des indicateurs clés de performance
- Tableau de bord

## Ressources d'aide

- Service client/courriel
- Support téléphonique

## Category

- [Outils de stratégie marketing](https://fr.capterra.ca/directory/30964/marketing-planning/software)

## Catégories connexes

- [Outils de stratégie marketing](https://fr.capterra.ca/directory/30964/marketing-planning/software)
- [Outils d'analyse marketing](https://fr.capterra.ca/directory/31018/marketing-analytics/software)

##  Logiciels similaires

1. [Asana](https://fr.capterra.ca/software/120550/asana-pm) — 4.5/5 (13566 reviews)
2. [monday.com](https://fr.capterra.ca/software/147657/monday-com) — 4.6/5 (6028 reviews)
3. [MarketPlan.io](https://fr.capterra.ca/software/181190/marketplan-io) — 4.1/5 (54 reviews)
4. [Trello](https://fr.capterra.ca/software/1010321/trello) — 4.5/5 (23525 reviews)
5. [Jira](https://fr.capterra.ca/software/19319/jira) — 4.4/5 (15361 reviews)

## Avis

### "Smart marketing" — 4.0/5

> **lasha** | *28 juillet 2021* | Réseaux informatiques | Taux de recommandation : 9.0/10
> 
> **Avantages**: This platform is very modern, practical and most importantly very simple
> 
> **Inconvénients**: The downside was I couldn’t see anything but it could have been more multifunctional
> 
> 1 year since I started using Nielsen Marketing Cloud it has made my job much easier. I advise everyone who does not use this platform to use it by all means

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### "Nielsen on the Go" — 4.0/5

> **Claudine Lizz Capawa** | *30 avril 2022* | Marketing et publicité | Taux de recommandation : 9.0/10
> 
> **Avantages**: I like the way it handles with the analytical explanation of giving a status and updates of the internal and external perception of Marketing analysis. it gives forecast and trending oracle perse. It resolves the data analytics content.
> 
> **Inconvénients**: I usually encounters with this platform the longevity of its market research presentations towards the panelist. I often get bored on it and somehow doesn't like to answer anymore. Anyhow, I would like to continue since i do have some pays to it.

-----

### "Verification - Nielsen" — 3.0/5

> **Junde** | *25 juillet 2019* | Marketing et publicité | Taux de recommandation : 5.0/10
> 
> **Avantages**: Able to get the analytics/reporting that was required
> 
> **Inconvénients**: Trafficking and analytics can be improve

-----

### "Nielsen makes its easy to calculate data that we can then provide to customers." — 5.0/5

> **Utilisateur vérifié** | *9 mai 2018*
> 
> **Avantages**: The support team is amazing,  they have the most accurate  data in the world and they are able to give estimates immediately.
> 
> **Inconvénients**: The building of segments vs. audiences is confusing, and often times you have to wait for all of the data to load before you can even begin building estimates.

-----

### "Advanced level of marketing" — 5.0/5

> **valerian** | *27 juillet 2021* | Télécommunications | Taux de recommandation : 9.0/10
> 
> **Avantages**: The software is very useful. It provides many features. and gives me opportunity to plan marketing process and understand customers needs.
> 
> **Inconvénients**: The software needs some trainings to use. The other disadvantages i didn't notice.
> 
> Overall i'm satisfied with this software. It helps me a lot. It shows me tu ways how to meet customers needs and satisfy them.

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## Liens

- [Afficher sur Capterra](https://fr.capterra.ca/software/173306/nielsen-marketing-cloud)

## Cette page est disponible dans les langues suivantes.

| Langue | URL |
| en | <https://www.capterra.com/p/173306/Nielsen-Marketing-Cloud/> |
| en-AE | <https://www.capterra.ae/software/173306/nielsen-marketing-cloud> |
| en-AU | <https://www.capterra.com.au/software/173306/nielsen-marketing-cloud> |
| en-CA | <https://www.capterra.ca/software/173306/nielsen-marketing-cloud> |
| en-GB | <https://www.capterra.co.uk/software/173306/nielsen-marketing-cloud> |
| en-IE | <https://www.capterra.ie/software/173306/nielsen-marketing-cloud> |
| en-IL | <https://www.capterra.co.il/software/173306/nielsen-marketing-cloud> |
| en-IN | <https://www.capterra.in/software/173306/nielsen-marketing-cloud> |
| en-NZ | <https://www.capterra.co.nz/software/173306/nielsen-marketing-cloud> |
| en-SG | <https://www.capterra.com.sg/software/173306/nielsen-marketing-cloud> |
| en-ZA | <https://www.capterra.co.za/software/173306/nielsen-marketing-cloud> |
| fr | <https://www.capterra.fr/software/173306/nielsen-marketing-cloud> |
| fr-BE | <https://fr.capterra.be/software/173306/nielsen-marketing-cloud> |
| fr-CA | <https://fr.capterra.ca/software/173306/nielsen-marketing-cloud> |
| fr-LU | <https://www.capterra.lu/software/173306/nielsen-marketing-cloud> |

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