--- description: Fixel : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Fixel - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels CDP (Customer Data Platform)](/directory/31334/customer-data-platform/software) > [Fixel](/software/175165/fixel) # Fixel Canonical: https://fr.capterra.ca/software/175165/fixel Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/175165/fixel?page=2) > Fixel est un outil de segmentation entièrement automatisé qui classe le public de votre site web en fonction de son niveau d'engagement. > > Conclusion : 11 utilisateurs lui ont donné la note de **4.8/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Fixel? Responsables de campagnes dans des agences et des entreprises B2C en pleine croissance ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.8/5** | 11 Avis | | Simplicité | 4.8/5 | D'après l'ensemble des avis | | Support client | 4.8/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 5.0/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.6/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Fixel - **Pays**: Giv'atayim, Israël - **Fondé**: 2017 ## Contexte commercial - **À partir de**: 99,00 $ US - **Type de licence**: (Version d’essai gratuite) - **Public cible**: 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: Allemagne, Australie, Brésil, Canada, Chine, Inde, Israël, Japon, Mexique, Royaume-Uni, États-Unis ## Fonctionnalités - Gestion des campagnes - Personnalisation - Segmentation de la clientèle ## Intégrations (18 au total) - Adobe Commerce - Drupal - Google Ads - Google Analytics 360 - HubSpot Marketing Hub - LinkedIn for Business - Marketo Engage - Meta for Business - Oracle Data Management Platform - Oracle Eloqua Marketing Automation - Outbrain - Segment - Shopify - Snapchat for Business - Taboola ... et 3 intégrations supplémentaires ## Ressources d'aide - Service client/courriel - FAQ/forums - Base de connaissances - Support téléphonique - Chat/Clavardage ## Category - [Logiciels CDP (Customer Data Platform)](https://fr.capterra.ca/directory/31334/customer-data-platform/software) ## Logiciels similaires 1. [Omnisend](https://fr.capterra.ca/software/153508/omnisend) — 4.7/5 (836 reviews) 2. [DESelect](https://fr.capterra.ca/software/197534/deselect) — 4.6/5 (37 reviews) 3. [Meiro](https://fr.capterra.ca/software/190554/meiro) — 4.9/5 (22 reviews) 4. [Klaviyo](https://fr.capterra.ca/software/156699/klaviyo) — 4.6/5 (524 reviews) 5. [SALESmanago Marketing Automation](https://fr.capterra.ca/software/134496/salesmanago-marketing-automation) — 4.5/5 (246 reviews) ## Avis ### "Remarketing on steroids" — 5.0/5 > **Or** | *30 avril 2019* | Marketing et publicité | Taux de recommandation : 10.0/10 > > **Avantages**: First and foremost - it delivers big-time. Fixel works exactly as promised - the top quality audience as identified by Fixel consistently shows better results in terms of CPA and ROAS compared to any other remarketing segment. In addition, it's so easy to implement and use\! Just drop a small line of code, sit back and watch ys Fixel start collecting data directly within your marketing platform, ready to be put into good use. And of course - the results... it actually works\! > > **Inconvénients**: I think the user dashboard can be better, maybe provide a little more information or insights regarding the collected audience. The tools itself does the job perfectly, but it never hurts to have more insights regarding your website visitors. > > Fixel has enabled me to easily segment my website visitors into quality groups scale my campaigns' ROAS very fast while saving me hours of time-consuming analysis trying to figure out the best metrics upon which I should focus. Adding to it the large knowledge base they provide in order to help you get started easily and wonderful customer support, it's one of the simplest and most useful marketing tools I have ever used ----- ### "Takes the guess-work out of remarketing audiences" — 5.0/5 > **Utilisateur vérifié** | *6 mai 2019* | Services juridiques | Taux de recommandation : 10.0/10 > > **Avantages**: When running remarketing, we used to have only 2 choices - guess what the best-performing audiences would be, or run lengthy post hoc analyses (that might not hold true a month from now) to define our best audiences. Fixel simplified that - no need to spend tons of time creating multiple audiences, no need to run regular analysis - it just finds the best users, in real time, and moves them into intelligently bucketed remarketing lists. The results speak for themselves - higher conversion rates, lower CPL, and - importantly - higher conversion volume because we're finding high-performing users we would have otherwise missed. > > **Inconvénients**: I'd love to be able to peek under the hood to see the signals used to define audiences, so we can decide if there's a signal we'd like to ignore. > > It's important to note also that the team at Fixel has been super-responsive and able to solve our support requests with no follow-up on our side. ----- ### "Easy to set up, does the heavy lifting for you" — 4.0/5 > **Konstantin** | *11 mai 2019* | Santé, bien-être et fitness | Taux de recommandation : 7.0/10 > > **Avantages**: Easy to implement. Does the segmenting work automatically for you. Integrates well with Google Tag Manager, Facebook and Google Ads\! > > **Inconvénients**: Initial code implementation can be tricky ----- ### "Segmentation made easy" — 5.0/5 > **Itay** | *6 mai 2019* | Marketing et publicité | Taux de recommandation : 9.0/10 > > **Avantages**: the ease of setting several segments of your website users based on engagement factors > > **Inconvénients**: it a bit of a black box so although it is working great you are not sure what is the segmentation is based on > > Great for creating retargeting groups and also a great tool to create good quality look-alike seeds (on Facebook) ----- ### "Great product" — 5.0/5 > **Guy** | *30 avril 2019* | Internet | Taux de recommandation : 10.0/10 > > **Avantages**: I've been using Fixel for a few months now for my Facebook ads campaigns. It was very easy to implement using GTM and start building audiences based on user behavior on-site. When I started running campaigns using the Fixel audiences I was able to reach a much lower CPA than a standard remarketing campaign. I also use it to expand my reach using lookalike audiences. Bottom line - a great tool to improve targeting on Facebook ads, very efficient and easy to use. > > **Inconvénients**: Take into consideration you need a certain amount of traffic to get started ----- Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/175165/fixel?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/175165/fixel) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Données structurées