---
description: Blueshift : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Blueshift - Avis, notes, prix et abonnements - Capterra Canada 2026
---

Breadcrumb: [Accueil](/) > [Logiciels de personnalisation de site web](/directory/30965/personalization/software) > [Blueshift](/software/180176/blueshift)

# Blueshift

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> SmartHub CDP : des expériences pertinentes et connectées tout au long du parcours omnicanal de commerce entre entreprises et consommateurs grâce à des données unifiées et activées
> 
> Conclusion : 6 utilisateurs lui ont donné la note de **4.5/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**.

-----

## Présentation

### Qui utilise Blueshift?

L'éditeur travaille avec des marques numériques de premier plan dans les domaines de la finance grand public, de la formation en ligne, de l'e-commerce, des médias en ligne, de l'hôtellerie, etc., cherchant à améliorer leur efficacité marketing grâce à des expériences axées sur les données.

## Statistiques et notes

| Métrique | Notation | En détail |
| **Note globale** | **4.5/5** | 6 Avis |
| Simplicité | 4.5/5 | D'après l'ensemble des avis |
| Support client | 4.4/5 | D'après l'ensemble des avis |
| Rapport qualité-prix | 4.4/5 | D'après l'ensemble des avis |
|  Fonctionnalités | 4.7/5 | D'après l'ensemble des avis |
| Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) |

## À propos du vendeur

- **Entreprise**: Blueshift Labs
- **Pays**: San Francisco, É.-U.
- **Fondé**: 2014

## Contexte commercial

- **À partir de**: 15 000,00 $ US
- **Type de licence**:  (Version d’essai gratuite)
- **Public cible**: 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Déploiement et plateformes**: Cloud, SaaS, web
- **Langues**: anglais
- **Pays disponibles**: Allemagne, Australie, Canada, Finlande, Irlande, Norvège, Royaume-Uni, Suède, États-Unis

##  Fonctionnalités

- A/B Testing
- Actions découlant d'un événement
- Alertes/Notifications
- Analyse des campagnes
- App Notifications
- Automatisation du marketing
- Base de données de contacts
- CAN-SPAM Compliance
- Campagnes de drip marketing
- Campagnes multiples
- Champs personnalisables
- Ciblage comportemental
- Gestion des abonnés
- Gestion des campagnes
- Gestion des canaux
- Gestion des leads
- Gestion des modèles
- Marketing multicanal
- Marketing par courriel
- Marketing social
- Mobile Optimization
- Notifications poussées
- Personnalisation
- Personnalisation de site web
- Planification des campagnes
- Planification des campagnes
- Profils de clients
- Qualification de leads
- ROI Tracking
- Rapports et analyses
- Real-Time Analytics
- Real-Time Reporting
- Recommandations
- SMS Notifications
- Segmentation
- Segmentation de la clientèle
- Suivi comportemental
- Suivi de l'engagement
- Suivi des visiteurs de sites web
- Tableau de bord d'activités
- Third-Party Integrations
- Éditeur WYSIWYG

## Intégrations (61 au total)

- AdRoll
- Adobe Advertising Cloud
- Adobe Commerce
- Airship
- Amazon S3
- Amplitude
- AppsFlyer
- Attentive
- Branch
- Branch
- Branch Metrics
- Census
- Clickatell
- Criteo
- Crowdin

... et 46 intégrations supplémentaires

## Ressources d'aide

- Service client/courriel
- FAQ/forums
- Base de connaissances
- Support téléphonique
- Support 24/7 (réponse directe)

## Category

- [Logiciels de personnalisation de site web](https://fr.capterra.ca/directory/30965/personalization/software)

## Catégories connexes

- [Logiciels de personnalisation de site web](https://fr.capterra.ca/directory/30965/personalization/software)
- [Logiciels CDP (Customer Data Platform)](https://fr.capterra.ca/directory/31334/customer-data-platform/software)
- [Logiciels de gestion de campagnes](https://fr.capterra.ca/directory/30012/campaign-management/software)
- [Outils de marketing par courriel](https://fr.capterra.ca/directory/30013/email-marketing/software)
- [Logiciels de marketing mobile](https://fr.capterra.ca/directory/31308/mobile-marketing/software)

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2. [WebEngage](https://fr.capterra.ca/software/143401/webengage) — 4.5/5 (32 reviews)
3. [Marketo Engage](https://fr.capterra.ca/software/75130/marketo-lead-management) — 4.3/5 (710 reviews)
4. [SAS Customer Intelligence 360](https://fr.capterra.ca/software/78209/sas-customer-intelligence-360) — 4.9/5 (8 reviews)
5. [Bloomreach](https://fr.capterra.ca/software/173203/bloomreach) — 4.8/5 (56 reviews)

## Avis

### "CDP with Intelligence" — 4.0/5

> **Darshit** | *21 mai 2019* | Services financiers | Taux de recommandation : 8.0/10
> 
> **Avantages**: Flexibility of Data Integration 
Ability to create reusable segments 
Dynamic Templates for personalization 
Dynamic API Integration 
Cloud App Integration with tools like Salesforce
Data Science and Machine Learning models that the software produces
> 
> **Inconvénients**: Analytic Capabilities . Would like to see features that allows query engine and analytics reports on the data sets. This helps users drive campaigns
> 
> Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels

-----

### "Good Marketing Automation Tool" — 5.0/5

> **Utilisateur vérifié** | *23 août 2022* | Marketing et publicité | Taux de recommandation : 9.0/10
> 
> **Avantages**: Very complete Marketing Automation tool. It has almost everything you can ask of such software. Its interface is simple and functional. Glad I tried it.
> 
> **Inconvénients**: By reviewing something, with other software with which I work, and using the same banners, I get a better opening rate in email campaigns, but I do not know what the reason can be.

-----

### "Super versatile, user-friendly platform that proves to be a great marketing tool" — 4.0/5

> **Utilisateur vérifié** | *21 mai 2019* | Services financiers | Taux de recommandation : 8.0/10
> 
> **Avantages**: Blueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration.
> 
> **Inconvénients**: The dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can get frustrating when you run into issues that prevent you from finishing a task. I will say that support is very quick to respond and usually resolves issues in a timely manner. 

Another point that I've spoken with the Blueshift team about is more robust reporting. Many times we are interested in looking at campaign trends filtered by template - there are ways to look at overall template performance and overall campaign performance - but not a way to layer both. I'd love to see more intricate reporting in the future.
> 
> We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy to flag customers in certain segments to easily evaluate and track how the tests are performing. We've been able to identify gaps in revenue that we're missing because we aren't emailing at the most optimal cadence for consumers.

-----

### "Reliable, fast, dynamic cdp - perfect for fast growing CRM teams" — 5.0/5

> **Chris** | *31 mai 2019* | Services financiers | Taux de recommandation : 10.0/10
> 
> **Avantages**: The tech is super reliable and fast; the automation capabilities are top notch; integrating data is easy which has allowed us to deepen personalization to millions of daily users. We consider blueshift to be a partner because of the level of support they've given in helping us drive growth.
> 
> **Inconvénients**: Nothing. But in an ideal world, I do with the customer level reporting was more more robust.
> 
> personalization at scale, omni channel marketing, dynamic customer experiences

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### "Great Customer Data Platform" — 5.0/5

> **Cat** | *21 mai 2019* | Services financiers | Taux de recommandation : 10.0/10
> 
> **Avantages**: Blueshift makes it very easy to set up email campaigns by events or customer segments that are one time or recurring. When segments are created they do not need to be constantly refreshed. It is easy to make changes to templates.
> 
> **Inconvénients**: There are some quirks like not being able to archive templates from campaigns, which can muddy up a branch and not being able to duplicate a branch within a campaign. There are additional features that would make it easier to use, but it is still a great software as is.
> 
> Blueshift is pretty easy to work with and are open to listening to suggestions to improving the experience.

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## Liens

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