--- description: Lob : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Lob - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de vérification d'adresses](/directory/33215/address-verification/software) > [Lob](/software/181850/lob) # Lob Canonical: https://fr.capterra.ca/software/181850/lob Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/181850/lob?page=2) > Lob Direct Mail est une plateforme pour l'automatisation, l'évolutivité et l'efficacité de vos communications hors ligne par publipostage. > > Conclusion : 9 utilisateurs lui ont donné la note de **4.4/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Lob? Lob est une plateforme qui s'intègre à votre CRM, à votre marketing automation et à vos outils de données clients. Elle automatise la création et la diffusion de publipostages pertinents et personnalisés dans le cadre de vos campagnes. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.4/5** | 9 Avis | | Simplicité | 4.6/5 | D'après l'ensemble des avis | | Support client | 3.8/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.8/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.3/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Lob - **Pays**: San Francisco, É.-U. - **Fondé**: 2013 ## Contexte commercial - **Type de licence**: (Version gratuite disponible) (Version d’essai gratuite) - **Public cible**: 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: États-Unis ## Fonctionnalités - Acheminement des tâches d'impression - Actions découlant d'un événement - Analyse des campagnes - Autocomplete - Contrôle de qualité des données - Data discovery - Gestion de la conception - Gestion des campagnes - Importation et exportation de données - Mise en forme automatique - Modèles de publipostage - Planification des campagnes - Prise en charge de plusieurs imprimantes - Rapports et analyses - Recherche/Filtre - Suivi des livraisons - Validation des adresses ## Intégrations (28 au total) - ActionIQ - Adobe InDesign - Agile CRM - Blueshift - Braze - Customer.io - Dynamics 365 - Figma - Formstack Suite - Freshsales - HubSpot CRM - Iterable - Klaviyo - Listrak - Make ... et 13 intégrations supplémentaires ## Ressources d'aide - Service client/courriel - FAQ/forums - Base de connaissances ## Category - [Logiciels de vérification d'adresses](https://fr.capterra.ca/directory/33215/address-verification/software) ## Catégories connexes - [Logiciels de vérification d'adresses](https://fr.capterra.ca/directory/33215/address-verification/software) - [Logiciels de gestion d'impression](https://fr.capterra.ca/directory/32235/print-management/software) - [Logiciels de publipostage](https://fr.capterra.ca/directory/31735/direct-mail-automation/software) - [Logiciels de gestion de campagnes](https://fr.capterra.ca/directory/30012/campaign-management/software) ## Logiciels similaires 1. [monday.com](https://fr.capterra.ca/software/147657/monday-com) — 4.6/5 (5738 reviews) 2. [Manuscry](https://fr.capterra.ca/software/1020371/manuscry) — 5.0/5 (7 reviews) 3. [Tremendous](https://fr.capterra.ca/software/197141/tremendous-rewards) — 4.8/5 (464 reviews) 4. [EngageBay CRM](https://fr.capterra.ca/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 5. [Marketing 360](https://fr.capterra.ca/software/148516/marketing-360) — 4.5/5 (1135 reviews) ## Avis ### "Trigger-based actions = prospects now get mail within 7 days, not 7 weeks" — 5.0/5 > **Avery** | *6 juillet 2023* | Marketing et publicité | Taux de recommandation : 10.0/10 > > **Avantages**: The trigger-based actions are a game-changer. Prospects / customers now get direct mail just 7 days after they take an action, like download a pricing sheet. They get direct mail faster, and it reduces my workload by a LOT. I'm no longer pulling lists and scheduling out direct mail to hit 2 months from now. I also like the dynamic personalization, but because the designs have to be in Figma \> Lob, I don't use this as much. > > **Inconvénients**: It's weird that you can't dynamically insert text into the letter format...without a letter being added into a Figma design file? This seems like a basic functionality and I'm perplexed that they don't have it. Also, Customer Service has been up and down. Due to changes in the Lob team, we fell through the cracks and didn't really get onboarded. To be fair, however, we also onboarded ourselves really quickly, so we didn't leave them much time. I've had great meetings with the Lob team where I felt they understood my needs, but there have also been instances where we have to schedule a support meeting several days to a week out...which doesn't help me when something is immediately broken. I think Lob should probably hire a few more Customer Support people so their existing people have more time. > > Overall, an incredible time-saver. Event-based triggers are an incredible innovation. We look forward to doing more dynamic personalization in the future. ----- ### "So Simple" — 5.0/5 > **Bianca L.** | *7 janvier 2019* | Vente au détail | Taux de recommandation : 10.0/10 > > **Avantages**: The API is so simple to work with, it makes developing fun\! We use their postcards API to send thank you postcards to first-time customers, and the address verification API to check addresses before shipping orders. The Address Verification has saved us so much time speaking to UPS to update incorrect addresses and lots of customers that are no longer blaming us for wrong address. > > **Inconvénients**: None. We haven't had any problems with Lob\! ----- ### "Poor Product Quality" — 2.0/5 > **Peter** | *16 juin 2019* | Appareils médicaux | Taux de recommandation : 1.0/10 > > **Avantages**: Lob has great developer documentation. The developer docs are easy to read. > > **Inconvénients**: 1. Set-up time is extremely intensive. Since lob is an API we needed to hire developers to setup the direct mail functionality. We also had to keep them on staff to maintain it. $$$$ 2. Product skews are extremely limited. Very few options to choose from. 3. Quality was lack luster. We noticed that the same size postcards were being printed in two different states. Each print facility was using different paper weights. Extremely sketchy quality. > > Lob has great developer docs but an extremely lack luster product. Supply chain issues are a huge red flag and we are concerned there are bigger issues at play. ----- ### "Really helpful API" — 4.0/5 > **Utilisateur vérifié** | *19 mars 2021* | Internet | Taux de recommandation : 7.0/10 > > **Avantages**: A good tool for offline mail automation, simplifies and accelerates this process a lot. > > **Inconvénients**: I think it should be much cheaper, quite expensive for now. ----- ### "Clean API but delivery time is slow" — 4.0/5 > **Utilisateur vérifié** | *1 février 2019* | Internet | Taux de recommandation : 7.0/10 > > **Avantages**: Really easy to get started sending letters, and HTML template support ensured the letters we sent look great > > **Inconvénients**: The printing and delivery speed ultimately wasn't what we were looking for - we'd submit a request and it would take 4 days to get mailed out, and another 2-3 days for recipient (US) to receive. ----- Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/181850/lob?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/181850/lob) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | ----- ## Données structurées