--- description: BrightLocal : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: BrightLocal - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Outils SEO](/directory/30931/seo/software) > [BrightLocal](/software/182621/brightlocal) # BrightLocal Canonical: https://fr.capterra.ca/software/182621/brightlocal Page : 1/13\ Suivant: [Page suivante](https://fr.capterra.ca/software/182621/brightlocal?page=2) > BrightLocal vous donne les outils nécessaires pour améliorer votre classement et votre réputation et générer plus de trafic et de leads à partir de la recherche locale. > > Conclusion : 281 utilisateurs lui ont donné la note de **4.8/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise BrightLocal? Agences de marketing Agences de SEO. Spécialistes du marketing internes Entreprises multisites. Grandes entreprises Entreprises physiques locales. Entreprises de services. PME ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.8/5** | 281 Avis | | Simplicité | 4.6/5 | D'après l'ensemble des avis | | Support client | 4.9/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.8/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.7/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: BrightLocal - **Fondé**: 2009 ## Contexte commercial - **À partir de**: 39,00 $ US - **Type de licence**: (Version d’essai gratuite) - **Public cible**: Travailleur autonome, 2–10, 11–50, 51–200, 201–500 - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: Afrique du Sud, Allemagne, Australie, Canada, Irlande, Nouvelle-Zélande, Pays-Bas, Royaume-Uni, Singapour, États-Unis ## Fonctionnalités - Alertes/Notifications - Analyse de la concurrence - Geo Rankings - Gestion SEO - Gestion de la réputation numérique - Gestion des audits - Gestion des avis - Gestion des fiches descriptives - Mesure des performances - Outils de recherche de mots-clés - Rapports de trafic web - Rapports et analyses - Rapports et statistiques - SEO Audit - Suivi de position Google - Suivi des mots-clés - Tableau de bord ## Intégrations (3 au total) - AgencyAnalytics - Google Analytics 360 - Meta for Business ## Ressources d'aide - Service client/courriel - FAQ/forums - Base de connaissances - Chat/Clavardage ## Category - [Outils SEO](https://fr.capterra.ca/directory/30931/seo/software) ## Catégories connexes - [Outils SEO](https://fr.capterra.ca/directory/30931/seo/software) - [Outils SEO locaux](https://fr.capterra.ca/directory/33515/local-seo-tools/software) ## Logiciels similaires 1. [Semrush](https://fr.capterra.ca/software/151962/semrush) — 4.6/5 (2316 reviews) 2. [SE Ranking](https://fr.capterra.ca/software/142169/se-ranking) — 4.7/5 (297 reviews) 3. [GMBapi.com](https://fr.capterra.ca/software/1018381/gmb-reporting-tool) — 4.8/5 (31 reviews) 4. [AccuRanker](https://fr.capterra.ca/software/149278/accuranker) — 4.9/5 (330 reviews) 5. [SEO Cocoon](https://fr.capterra.ca/software/1066959/seo-cocoon) — 5.0/5 (18 reviews) ## Avis ### "Great Company with Professional Services" — 5.0/5 > **Reilly** | *27 juin 2024* | Services aux consommateurs | Taux de recommandation : 10.0/10 > > **Avantages**: Brightlocal always delivers timely and professional services > > **Inconvénients**: Not any cons to list. > > Our team always receives fast and professional services. ----- ### "Review - June 24" — 5.0/5 > **Helena** | *24 juin 2024* | Marketing et publicité | Taux de recommandation : 9.0/10 > > **Avantages**: Ranking features. Especially local SEO features > > **Inconvénients**: Reporting and reputation management is not ideal for us > > Very good. thank you for the great platform and the excellent support ----- ### "BrightrLocal - Kickied off our second citations campaign" — 5.0/5 > **Dan** | *19 février 2026* | Cabinet d'avocats | Taux de recommandation : 10.0/10 > > **Avantages**: Responsiveness Accuracy Great process and website Patience Excellent staff and support we bsite (pros and cons) > > **Inconvénients**: Some quirky website functionality on the mobile platform but otherwise well designed. For example when I tried to customize dashboard, it would not save. > > Just completed the startup process for our second citation builder campaign with BrightLocal. I'm a stickler for accuracy and good process so BrightLocal was an excellent fit for me and our business. Big shout out to Aljon who was very responsive in reaching out to me within 24 hours after I kicked off to campaign to discuss our requirements and work with me to answer all my questions and clarify how various aggregators and listing companies work. We traded back and forth three or four emails - each one with details and recommendations from Aljon on the best way to proceed to enhance our online presence and SEO. There was no upselling - only straight talk and professionalism. After the first campaign, we saw our leads increase so I'm confident we will see better results after we complete the second campaign for our second location. Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows me these folks and this company really care about the customer. ----- ### "An Affordable Way to Build Citations" — 5.0/5 > **Peggy** | *26 décembre 2025* | Marketing et publicité | Taux de recommandation : 8.0/10 > > **Avantages**: Fast response rate from the team when we need assistance. It is a more affordable way to build citations for SEO than many other options. > > **Inconvénients**: The citation builder can be somewhat confusing. When you first begin using the service, you don't realize that it takes several steps to get a new location started. You think that you have started building citations, but you have to check back after you first begin the process. > > For the most part, the platform is affordable, effective and the support is helpful. Anytime we have had an issue, someone has responded quickly. ----- ### "80% data inaccuracy. 0% customer service." — 1.0/5 > **Caleb** | *16 novembre 2019* | Marketing et publicité | Taux de recommandation : 0.0/10 > > **Avantages**: N/A none at all terrible do not consider you have been warned > > **Inconvénients**: This is a reporting tool who's data is 80%+ inaccurate. After working through many automated emails from them, my team and I finally got a meeting with our Brightlocal rep. They literally told us to go in and fix it manually for each and every client. Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription. Here was the reply: Our rep: "As per our Terms and Conditions: Section 6.5) 'If you subscribe to a Subscription Service then you may cancel such Subscription Service at any time. Termination will take effect from the end of the current Subscription Service Period. Subscription Fees will not be refunded for early cancellation or any other reason'." Basically, if you own the annual account for a day, you can't get refunded for the year, even if the product is faulty in nearly every way from a reporting perspective, contrary to what was advertised. I'm sure a representative will comment on this rating and claim that they "taught us how to correct this issue and how to identify reporting mistakes" so here is my preemptive rebuttal: A. - Going in regularly to correct reporting issues completely eliminates the purpose of having a reporting tool. We were not made aware of the potential for reporting inaccuracies until after we were annual customers. B. - With client facing white label reporting, I might be able to identify and ignore faulty information but my client certainly won't. > > abismal ----- Page : 1/13\ Suivant: [Page suivante](https://fr.capterra.ca/software/182621/brightlocal?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/182621/brightlocal) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | ----- ## Données structurées