--- description: Trend : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Trend - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Outils marketing d'influence](/directory/31337/influencer-marketing/software) > [Trend](/software/186072/yuema) # Trend Canonical: https://fr.capterra.ca/software/186072/yuema Page : 1/4\ Suivant: [Page suivante](https://fr.capterra.ca/software/186072/yuema?page=2) > Trend est le marché pour trouver vos influenceurs et gérer vos campagnes à grande échelle tout en générant un retour sur investissement du contenu. > > Conclusion : 77 utilisateurs lui ont donné la note de **4.6/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Trend? Trend est la solution idéale pour les marques de produits alimentaires, de boissons, de beauté, de mode et de commerces de détail qui ont connu la difficulté de gérer en interne un marketing d'influenceurs. Elle est également idéale pour les entreprises qui diffusent des publicités sur les réseaux sociaux. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.6/5** | 77 Avis | | Simplicité | 4.8/5 | D'après l'ensemble des avis | | Support client | 4.8/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.5/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.7/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Trend - **Pays**: Austin, É.-U. - **Fondé**: 2018 ## Contexte commercial - **À partir de**: 100,00 $ US - **Type de licence**: (Version d’essai gratuite) - **Public cible**: Travailleur autonome, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), iPhone (mobile) - **Langues**: anglais - **Pays disponibles**: États-Unis ## Fonctionnalités - Analyse des campagnes - Campagnes multiples - Engagement des clients - Gestion de contenu - Gestion des campagnes - Gestion des flux de travail - Gestion des relations avec les influenceurs - Logiciels CRM (gestion de la relation client) - Marketing par courriel - ROI Tracking - Rapports et analyses - Tableau de bord d'activités ## Ressources d'aide - Service client/courriel - FAQ/forums - Base de connaissances - Support téléphonique - Chat/Clavardage ## Category - [Outils marketing d'influence](https://fr.capterra.ca/directory/31337/influencer-marketing/software) ## Catégories connexes - [Outils marketing d'influence](https://fr.capterra.ca/directory/31337/influencer-marketing/software) - [Outils de gestion de réseaux sociaux](https://fr.capterra.ca/directory/30939/social-media-management/software) - [Logiciels pour photographes](https://fr.capterra.ca/directory/30594/photography-studio/software) - [Outils pour community manager](https://fr.capterra.ca/directory/30781/social-media-marketing/software) - [Outils de content marketing](https://fr.capterra.ca/directory/30796/content-marketing/software) ## Logiciels similaires 1. [monday.com](https://fr.capterra.ca/software/147657/monday-com) — 4.6/5 (5726 reviews) 2. [Asana](https://fr.capterra.ca/software/120550/asana-pm) — 4.5/5 (13547 reviews) 3. [Mailchimp](https://fr.capterra.ca/software/110228/mailchimp) — 4.5/5 (17572 reviews) 4. [Brandfolder](https://fr.capterra.ca/software/133103/brandfolder) — 4.7/5 (445 reviews) 5. [Wrike](https://fr.capterra.ca/software/76113/wrike) — 4.4/5 (2887 reviews) ## Avis ### "saved much time" — 4.0/5 > **Mohamed** | *2 décembre 2022* | Construction | Taux de recommandation : 7.0/10 > > **Avantages**: We’re very appreciative of the work that has done for us. They have done a wonderful job creating videos for our company and sharing them with their audience. The engagement levels associated with these videos have been impressive, and we believe they are helping to build brand recognition. We are thankful for the effort has put into this project, and we know that it will pay dividends in the future. > > **Inconvénients**: Working with influencers can be a great way to promote a brand and increase its visibility. However, the challenge of finding influencers who are both engaged and have many followers can be quite difficult. Many of the influencers that are available are often very young and don't always produce the highest quality images - some look very staged and unnatural, and some even have bad lighting. Additionally, it can be hard to track conversion rates from an influencer’s post or video. > > After many months of testing the new software, I can say with confidence that I am thoroughly impressed with its capabilities and functions. The software is intuitive and easy to use, and it has been designed with the user in mind. The software is also incredibly efficient, allowing users to access the features they need quickly and effortlessly. Furthermore, the software is reliable and provides a secure platform for users to store their data and content. ----- ### "Great for creating content easily" — 4.0/5 > **Mitchell** | *16 juillet 2020* | Cosmétiques | Taux de recommandation : 7.0/10 > > **Avantages**: The software is very easy to use and it makes it quite easy to review creators with simple clicks. > > **Inconvénients**: Guidelines have changed and Trend has made it more difficult for non-luxury priced brands to maximize content. They have changed the minimum amount (in dollars) worth of product that creators need to receive to receive 2 photos. The new retail value is $150, this amount is not achievable for us based on the retail cost of our products. I also would like to see read receipts in the messages after confirming a creator. Sometimes communicating with creators can be tedious if they are not actively checking their messages. > > Thus far, Trend has been worth it for simply creating content. ----- ### "It was great at first but quickly turned sour for my small business" — 3.0/5 > **Utilisateur vérifié** | *29 juin 2022* | Cosmétiques | Taux de recommandation : 5.0/10 > > **Avantages**: Trend is easy to use and set up and handles all copyright and ownership issues for you which is great as that saves time going back and forth with creators as far as negotiating pay and ownership rights. > > **Inconvénients**: The creators on trend are hit or miss and I have been ghosted by 1 or 2 each time I finalize a campaign. When I turn to customer service to ask for a resolution, I am not given much of an answer. This is extremely upsetting as a small business owner as not only are you required to pre-fund campaigns but you have also already sent out products with monetary value to said creators just to be ghosted and ignored. Customer service doesn't really care to do much about it either. Imagine being ghosted by a creator, then posting another campaign in good faith that it was just 1 bad apple to then have that SAME creator apply to your new campaign. Why weren't they flagged or removed altogether? No idea\! Then another creator just turns around and does the same thing. Clearly, there are multiple bad apples. Not sure what the vetting process is for creators but it should be better. They claim creators have 7 days to make and submit content after receiving the product but it seems there are no repercussions for creators not fulfilling their end of the bargain. I have spent close to $1k on this platform and have met some awesome creators but experiences like this really outweigh the positive. > > I got on Trend to help me connect with creators to get content for my business but I think that this is best for companies with larger budgets who don't mind losing a few hundred dollars here and there and unfortunately, I am not in a space where I can comfortably take those losses. Every dollar counts in the world of small biz. ----- ### "Easy to Use and Incredible Value" — 5.0/5 > **Tim** | *8 juillet 2020* | Marketing et publicité | Taux de recommandation : 10.0/10 > > **Avantages**: Being able to bypass the negotiation process with influencers and knowing exactly what you're getting is pretty amazing. The analytics also help showcase any campaign as an effective branding exercise for my clients. > > **Inconvénients**: The only detraction is that it is currently only usable for Instagram. > > I've really enjoyed Trend and appreciate how easy it is to use. It is going to be a staple in our digital marketing programs for all of our CPG clients. ----- ### "Great service" — 5.0/5 > **Darren** | *27 août 2020* | Immobilier | Taux de recommandation : 9.0/10 > > **Avantages**: It's a one stop shop. Simple, easy, effective and has tracking > > **Inconvénients**: Only downside I suppose would be that we would love to pay them to boost posts > > Great\! ----- Page : 1/4\ Suivant: [Page suivante](https://fr.capterra.ca/software/186072/yuema?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/186072/yuema) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Données structurées