---
description: G2 Marketing Solutions : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités.
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title: G2 Marketing Solutions - Avis, notes, prix et abonnements - Capterra Canada 2026
---

Breadcrumb: [Accueil](/) > [Logiciels d'intention achat](/directory/32055/buyer-intent/software) > [G2 Marketing Solutions](/software/206206/buyer-discovery)

# G2 Marketing Solutions

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> Gartner Digital Markets fournit des données d'intention B2B provenant de plus de neuf millions d'acheteurs de logiciels sur le marché pour alimenter le pipeline de ventes et la hiérarchisation des comptes.
> 
> Conclusion : 42 utilisateurs lui ont donné la note de **4.0/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**.

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## Présentation

### Qui utilise G2 Marketing Solutions?

Ce produit est parfait pour tous les éditeurs de logiciels B2B cherchant à connaître les intentions des acheteurs de logiciels sur le marché.

## Statistiques et notes

| Métrique | Notation | En détail |
| **Note globale** | **4.0/5** | 42 Avis |
| Simplicité | 4.3/5 | D'après l'ensemble des avis |
| Support client | 4.3/5 | D'après l'ensemble des avis |
| Rapport qualité-prix | 3.8/5 | D'après l'ensemble des avis |
|  Fonctionnalités | 4.1/5 | D'après l'ensemble des avis |
| Pourcentage de recommandation | 70% | (7/10 Probabilité de recommander le produit) |

## À propos du vendeur

- **Entreprise**: G2
- **Pays**: Chicago, É.-U.
- **Entreprise fondée en**: 2012

## Contexte commercial

- **Public cible**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Déploiement et plateformes**: Cloud, SaaS, web
- **Langues**: anglais
- **Pays disponibles**: États-Unis

##  Fonctionnalités

- API
- Analyse de la concurrence
- Analyse prédictive
- Demographic/Firmographic Data
- Données d'intention
- Définition des priorités
- Enrichissement de données
- Génération de leads B2B
- Identification du compte cible
- Importation et exportation de données
- Intelligence artificielle et apprentissage automatique
- Logiciels CRM (gestion de la relation client)
- Marketing par courriel
- Notifications de leads
- Rapports et analyses

## Intégrations (82 au total)

- 6sense Revenue Marketing
- 6sense Sales Intelligence
- Adobe Marketo Engage
- Agentforce
- Apollo.io
- AppDirect
- Arcade
- Awstats
- Base
- Chameleon
- ChatGPT
- Chili Piper
- Claude
- Consensus
- Crayon Intel

... et 67 intégrations supplémentaires

## Ressources d'aide

- Service client/courriel
- FAQ/forums
- Base de connaissances
- Support téléphonique

## Category

- [Logiciels d'intention achat](https://fr.capterra.ca/directory/32055/buyer-intent/software)

## Catégories connexes

- [Logiciels d'intention achat](https://fr.capterra.ca/directory/32055/buyer-intent/software)
- [AI Sales Development Representatives (SDRs)](https://fr.capterra.ca/directory/34663/ai-sales-development-representatives-sdrs/software)
- [Outils de sondage](https://fr.capterra.ca/directory/30092/survey/software)
- [Logiciels d'assistant commercial avec IA](https://fr.capterra.ca/directory/34135/ai-sales-assistant/software)
- [Logiciels de chatbots](https://fr.capterra.ca/directory/32448/chatbot/software)

##  Logiciels similaires

1. [Seamless](https://fr.capterra.ca/software/207295/seamless-ai) — 4.5/5 (592 reviews)
2. [Lead Forensics](https://fr.capterra.ca/software/156889/lead-forensics) — 4.5/5 (262 reviews)
3. [Apollo.io](https://fr.capterra.ca/software/158696/apollo) — 4.5/5 (398 reviews)
4. [ZoomInfo Sales](https://fr.capterra.ca/software/168264/ZoomInfo-sales) — 4.1/5 (322 reviews)
5. [6sense Revenue Marketing](https://fr.capterra.ca/software/158720/6sense) — 4.5/5 (15 reviews)

## Avis

### "Egregiously overpriced + inaccurate data. Pushy sales. Stay away." — 1.0/5

> **Utilisateur vérifié** | *30 mai 2025* | Logiciels | Taux de recommandation : 0.0/10
> 
> **Avantages**: It's nice to get some insight into whose visiting your page, however the insights are not 100% accurate which mean they're quite useless. G2 is not allowed to give you the actual account data, they use third party applications like ZoomInfo to guess what this person might be due to their privacy policy.
> 
> **Inconvénients**: This tool is egregiously overpriced, especially since they don't tell you exactly who your lead might be. Just to save you time this is their pricing structure in USD:&#10;&#10;1) Core = 10,000/year&#10;2) Review Growth = $18,000 (Must buy Core to get the review package, plus you must pay even more for review incentives.)&#10;3) Buyer Intent = $40,000-$50,000&#10;&#10;At most this should cost closer to $250/month, and that's a stretch.
> 
> We bought the Core package, and got an extended free trial of Buyer Intent. I got to use this tool for 2 months. Do not waste your money on this. You're better off just paying for ZoomInfo who they use for this information. Or cheaper companies like Cognism, Apollo, Lusha. or LeadIQ.

-----

### "Great way to get started with intent data" — 4.0/5

> **Jonathan** | *25 mai 2021* | Internet | Taux de recommandation : 8.0/10
> 
> **Avantages**: I like the transparency of where the data is collected from as opposed to some other intent providers. The quality of the user interface and it's connection to Salesforce and Hubspot are solid. Customer success team has been responsive and helpful.
> 
> **Inconvénients**: Not easy to prove value quickly, so you have to create a lot of organizational buy-in. The team could provide more ready-made resources for this.
> 
> Uncovering the organizations that are doing research about our solution but not visiting our website/converting on our advertising.

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### "Buyer Discovery makes Intent Data Easy to Understand" — 4.0/5

> **Eric** | *27 septembre 2021* | Services et technologies de l'information | Taux de recommandation : 8.0/10
> 
> **Avantages**: The fields that are included in the intent data tables and exported reports are easy to understand and showcase, with variables such as High, Low, or Very High. It makes it very simple to sort and categorize the data.
> 
> **Inconvénients**: To access the data, you have to have a separate login and user interface than the Capterra Vendor backend, which is annoying, especially when other buyer intent platforms incorporate the data into their other features easy to navigate. This isn't a deal-breaker, but it does add a bit of effort to accessing the data.

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### "G2 Buyer Intent" — 5.0/5

> **Bruno** | *1 mai 2026* | Informatique et sécurité réseau | Taux de recommandation : 3.0/10
> 
> **Avantages**: G2 Buyer Intent is widely regarded for its ability to pull back the curtain on the "dark funnel" the research phase where potential customers are evaluating solutions before they ever talk to a salesperson.
> 
> **Inconvénients**: While G2 Buyer Intent is a powerhouse for identifying "in-market" accounts, it isn't without its hurdles. If you’re weighing the investment, these are the most common pain points users encounter: The "Traffic-Dependent" Bottleneck, Lack of Contact-Level Data, Cost and ROI Pressure.
> 
> The overall experience with G2 Buyer Intent is best described as having a "high-definition window" into a very specific, high-value part of the buyer's journey. It doesn't show you the whole world, but what it does show is usually incredibly actionable.

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### "Generating deals from software reviews" — 5.0/5

> **Utilisateur vérifié** | *20 juillet 2022* | Internet | Taux de recommandation : 9.0/10
> 
> **Avantages**: - G2 is one of the biggest platforms for software reviews and comparison and hence a big amount of companies looking for software are active there&#10;- Getting insights who of these companies are searching for services similar to ours is really valuable in  pushing our sales representatives to call companies with concrete buying intent&#10;- Luckily, this also shows in our sales success and we were already able to sign some deals based on the buyer intent data from G2
> 
> **Inconvénients**: We are also addressing rather small and localized companies who seem to not use G2 often times - most buyers we receive are bigger and international ones.

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## Liens

- [Afficher sur Capterra](https://fr.capterra.ca/software/206206/buyer-discovery)

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