--- description: Comarch Loyalty Marketing Platform : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Comarch Loyalty Marketing Platform - Avis, notes, prix et abonnements - Capterra Canada 2026 --- Breadcrumb: [Accueil](/) > [Logiciels de fidélisation client](/directory/10031/customer-loyalty/software) > [Comarch Loyalty Marketing Platform](/software/89243/loyalty-solutions) # Comarch Loyalty Marketing Platform Canonical: https://fr.capterra.ca/software/89243/loyalty-solutions Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/89243/loyalty-solutions?page=2) > Ce système prend en charge la définition et la gestion de programmes de fidélisation conduisant à augmenter la rétention de clients actuelle et à gagner de nouveaux clients. > > Conclusion : 9 utilisateurs lui ont donné la note de **4.4/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Comarch Loyalty Marketing Platform? CLM est conçu pour prendre en charge les programmes de fidélisation dans divers secteurs, notamment la vente au détail, les compagnies aériennes, les aéroports, les banques et l'industrie du gaz et du pétrole dans le modèle autonome, multipartenaire, multi-utilisateurs et de la coalition. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.4/5** | 9 Avis | | Simplicité | 4.3/5 | D'après l'ensemble des avis | | Support client | 4.4/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.9/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.2/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos du vendeur - **Entreprise**: Comarch - **Entreprise fondée en**: 1993 ## Contexte commercial - **Public cible**: 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Linux (ordinateur), Linux (sur site) - **Langues**: allemand, anglais, arabe, bulgare, espagnol, finnois, français, grec, hongrois, indonésien, italien, japonais, norvégien, néerlandais, polonais, portugais brésilien, portugais européen, roumain, russe, suédois, tchèque, thaï, turc, ukrainien, vietnamien - **Pays disponibles**: Afghanistan, Afrique du Sud, Albanie, Algérie, Allemagne, Andorre, Angola, Anguilla, Antigua-et-Barbuda, Arabie saoudite, Argentine, Arménie, Aruba, Australie, Autriche, Azerbaïdjan, Bahamas, Bahreïn, Bangladesh, Barbade et 198 de plus ## Fonctionnalités - Analyse des campagnes - Analyse visuelle - Automatisation du marketing - Carte de fidélité - Cartes de fidélité - Collecte de données multicanal - Communication multicanal - Contenu dynamique - Enquêtes et feedback - Gestion de l'expérience client - Gestion de la communication - Gestion des abonnements - Gestion des campagnes - Gestion des commentaires - Gestion des courriels - Gestion des enquêtes et sondages - Gestion des modèles - Gestion des promotions - Gestion des récompenses - Historique des clients - Logiciels CRM (gestion de la relation client) - Marketing multicanal - Marketing par courriel - Mesure des performances - Multi-Channel Attribution - Pages de renvoi et formulaires web - Personnalisation - Portail client - Prise en charge de plusieurs langues - ROI Tracking - Rapports et analyses - Segmentation - Structure des enquêtes de Net Promoter Score (NPS) - Suivi de l'activité des clients - Suivi de l'engagement - Suivi des campagnes - Suivi des conversions - Suivi des indicateurs clés de performance - Tableau de bord - Tableau de bord d'activités - Third-Party Integrations - Visualisation de données ## Intégrations (12 au total) - Amadeus - Braze - HubSpot Marketing Hub - Magento 2 Grouped Promotions - Nectar - PDI - Payback - Rock Solid - SAP Marketing Cloud - Salesforce Marketing Cloud - Shopify POS - Sinch ## Ressources d'aide - Service client/courriel - FAQ/forums - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) - Chat/Clavardage ## Category - [Logiciels de fidélisation client](https://fr.capterra.ca/directory/10031/customer-loyalty/software) ## Catégories connexes - [Logiciels de fidélisation client](https://fr.capterra.ca/directory/10031/customer-loyalty/software) - [Logiciels de marketing avec IA](https://fr.capterra.ca/directory/34136/ai-marketing-tools/software) - [Logiciels CEM (Customer Experience Software)](https://fr.capterra.ca/directory/30671/customer-experience/software) - [Outils d'analyse marketing](https://fr.capterra.ca/directory/31018/marketing-analytics/software) - [Outils de relation client](https://fr.capterra.ca/directory/30906/customer-engagement/software) ## Logiciels similaires 1. [Kangaroo](https://fr.capterra.ca/software/149363/kangaroo-rewards) — 4.9/5 (250 reviews) 2. [Guusto](https://fr.capterra.ca/software/186209/guusto) — 4.9/5 (3519 reviews) 3. [Referrizer](https://fr.capterra.ca/software/144990/referral-marketing-automation) — 4.8/5 (196 reviews) 4. [ReadySTORE Gift Card and Loyalty](https://fr.capterra.ca/software/83219/gift-card) — 4.8/5 (38 reviews) 5. [Tango](https://fr.capterra.ca/software/146809/e-gift-card-rewards-and-incentives) — 4.8/5 (526 reviews) ## Avis ### "Powerful Enterprise‑Grade Loyalty Platform with a Steep Learning Curve" — 5.0/5 > **Radha** | *28 avril 2026* | Services juridiques | Taux de recommandation : 10.0/10 > > **Avantages**: What I liked most about Comarch Loyalty Marketing Platform was its depth and flexibility for building highly customized, enterprise‑level loyalty programs. The platform offered a wide range of tools for personalization, segmentation, and omnichannel engagement, making it possible to design complex loyalty strategies tailored to different customer behaviors and markets. I also appreciated its strong analytics and integration capabilities, which supported data‑driven decision‑making and made it well‑suited for large organizations with sophisticated loyalty and CRM requirements. > > **Inconvénients**: What I liked least about Comarch Loyalty Marketing Platform was its complexity and steep learning curve. While the platform is very powerful, it requires significant time, expertise, and effort to configure and manage effectively. The initial setup and ongoing customization can be resource‑intensive, often requiring dedicated technical support. I also found that the interface and workflows could feel less intuitive, and the overall cost and scale of the solution may be more than what smaller or less mature loyalty programs truly need. > > Overall, my experience with Comarch Loyalty Marketing Platform was powerful but demanding. It stood out for its ability to support complex, highly customized loyalty programs with strong personalization, segmentation, and omnichannel capabilities suited to enterprise‑level needs. The platform was reliable and data‑driven, making it effective for sophisticated loyalty strategies. However, it came with a steep learning curve, required significant setup and ongoing resources, and was less intuitive for day‑to‑day use, meaning it’s best suited for larger organizations with dedicated technical and marketing teams rather than smaller or simpler loyalty programs. ----- ### "Good and easy" — 4.0/5 > **Deepak** | *2 juillet 2024* | Pétrole et énergies | Taux de recommandation : 9.0/10 > > **Avantages**: COMARCH is very easy to use once you get a hang of it depending on the version that is being used. The latest version is very user friendly. > > **Inconvénients**: There may be a dependency of the organization's tech stack to work in tandem with COMARCH, this needs to be taken into account while designing the architecture. > > The product is pretty good for managing currencies, and raffles and couponing etc. ----- ### "Making a difference through Rewards Management market leadership" — 4.0/5 > **Juan Paolo** | *18 octobre 2023* | Télécommunications | Taux de recommandation : 7.0/10 > > **Avantages**: Ease of rollout and a true separation of Rewards Product Catalogue allowing business users to perform Rewards SKUs, and mechanics without needing IT intervention > > **Inconvénients**: Cost to host and maintain the Platform is high vs what the enterprise needs today. We are not fully using all of the capabilities of the platform but the cost is for the full stack even if not in use. > > COMARCH has shown true partnership by being as involved as they can to provide solutions and recommendations to achieve the company's vision. The Product roadmap, albeit a bit late on the modernization (such as redesigning the product into a true microservice solution), shows innovation remains to be at the forefront. Application of Global Practices allows the product to evolve and keep up to par, therefore allowing the customer to likewise remain ahead. ----- ### "easy to use\!" — 4.0/5 > **Michelle** | *21 novembre 2024* | Restaurants | Taux de recommandation : 8.0/10 > > **Avantages**: Im able to get everything I need out of it and it's easy to use. > > **Inconvénients**: Haven't found any yet since I am still new to it. ----- ### "Reasons why we chose Comarch Loyalty Solution" — 5.0/5 > **THI THU HIEN** | *30 octobre 2023* | Compagnies aériennes/Aéronautique | Taux de recommandation : 10.0/10 > > **Avantages**: Very agile system will well designed core functions that accomodate our program need + a very efficiently supportive team. > > **Inconvénients**: I dont find any functions that we dont like. > > Very happy to use and interact with the technical \& commercial team😊. ----- Page : 1/2\ Suivant: [Page suivante](https://fr.capterra.ca/software/89243/loyalty-solutions?page=2) ## Liens - [Afficher sur Capterra](https://fr.capterra.ca/software/89243/loyalty-solutions) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Données structurées