---
description: Lytics Customer Data Platform : avantages et inconvénients. Lisez les avis clients, consultez les prix et découvrez les fonctionnalités.
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title: Lytics Customer Data Platform - Avis, notes, prix et abonnements - Capterra Canada 2026
---

Breadcrumb: [Accueil](/) > [Logiciels CDP (Customer Data Platform)](/directory/31334/customer-data-platform/software) > [Lytics Customer Data Platform](/software/175294/lytics-customer-data-platform)

# Lytics Customer Data Platform

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> Lytics combine les données comportementales et la science des données avancée pour créer des expériences numériques personnalisées à grande échelle à l'intention de clients avertis.
> 
> Conclusion : 9 utilisateurs lui ont donné la note de **4.4/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**.

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## Présentation

### Qui utilise Lytics Customer Data Platform?

L'éditeur offre ses services aux marques de moyenne à grande envergure dans les secteurs suivants : PCG (produits de grande consommation), commerce de détail, médias, divertissement, technologies B2B et services financiers.

## Statistiques et notes

| Métrique | Notation | En détail |
| **Note globale** | **4.4/5** | 9 Avis |
| Simplicité | 4.1/5 | D'après l'ensemble des avis |
| Support client | 4.4/5 | D'après l'ensemble des avis |
| Rapport qualité-prix | 4.2/5 | D'après l'ensemble des avis |
|  Fonctionnalités | 4.4/5 | D'après l'ensemble des avis |
| Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) |

## À propos du vendeur

- **Entreprise**: Lytics
- **Pays**: Portland, É.-U.
- **Entreprise fondée en**: 2013

## Contexte commercial

- **Type de licence**:  (Version d’essai gratuite)
- **Public cible**: 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Déploiement et plateformes**: Cloud, SaaS, web
- **Langues**: anglais
- **Pays disponibles**: Canada, États-Unis

##  Fonctionnalités

- Gestion des campagnes
- Personnalisation
- Profils de clients
- Segmentation de la clientèle

## Intégrations (64 au total)

- AdRoll
- Airship
- Amplitude
- Blueshift ONE
- Braze
- Breeze
- Brevo
- Campaign Monitor by Marigold
- Contentful
- Cordial
- Criteo
- Dotdigital
- Drift
- FullContact
- Google Ads

... et 49 intégrations supplémentaires

## Ressources d'aide

- Service client/courriel
- FAQ/forums
- Base de connaissances
- Support téléphonique
- Support 24/7 (réponse directe)
- Chat/Clavardage

## Category

- [Logiciels CDP (Customer Data Platform)](https://fr.capterra.ca/directory/31334/customer-data-platform/software)

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4. [SALESmanago Marketing Automation](https://fr.capterra.ca/software/134496/salesmanago-marketing-automation) — 4.5/5 (248 reviews)
5. [Apollo.io](https://fr.capterra.ca/software/158696/apollo) — 4.5/5 (393 reviews)

## Avis

### "Great tool" — 4.0/5

> **Aharon** | *25 novembre 2020* | Édition | Taux de recommandation : 8.0/10
> 
> **Avantages**: It's a platform where we can build a lot of audiences based on navigation and other integrations.
It´s easy to use and we don´t demand data or views from BI department
> 
> **Inconvénients**: personalization functionality is not good with responsive layouts and also has few features
people from other department is not familiar with how to use. Maybe a lot of videos and training sessions with gamification items would be usefull to learn
> 
> In general, I like the solution and use cases that we developed there. But unfortunatelly, people from other departments should invest more time to start to use deeply. I feel that sometimes they have a big dependenvy with the IT department.

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### "Lytics Review" — 4.0/5

> **Khayri** | *13 janvier 2021* | Marketing et publicité | Taux de recommandation : 7.0/10
> 
> **Avantages**: I like the many features of this program.
> 
> **Inconvénients**: I feel like the upload and import time is very long. I will admit that Lytics has been improving on this and it has gotten better

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### "Data unification" — 3.0/5

> **Utilisateur vérifié** | *1 juin 2023* | Logiciels | Taux de recommandation : 6.0/10
> 
> **Avantages**: Lytics allows you to consolidate customer data from various sources, such as website interactions, mobile apps, CRM systems, and marketing channels.
> 
> **Inconvénients**: Lytics, like any advanced data platform, may have a learning curve for users who are new to CDPs or data management.

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### "Lytics - Great CDP" — 5.0/5

> **stuart** | *13 août 2021* | Automobile | Taux de recommandation : 10.0/10
> 
> **Avantages**: WE love the customer segmentation and audience targeting.
> 
> **Inconvénients**: We currently don't have any issues with Lytics, One feature I would like is for a mole optimised version that can track a user leaving our site on mobile.
> 
> We found it straight forward to intergrade and the customer service has been excellent

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### "Great CDP and accesible" — 5.0/5

> **Utilisateur vérifié** | *8 mars 2022* | Biens de consommation | Taux de recommandation : 10.0/10
> 
> **Avantages**: Really easy to use segmentations to make new audiences
> 
> **Inconvénients**: Its easy to make integrations but there is a lot of information if you're not an IT profile

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## Liens

- [Afficher sur Capterra](https://fr.capterra.ca/software/175294/lytics-customer-data-platform)

## Cette page est disponible dans les langues suivantes.

| Langue | URL |
| en | <https://www.capterra.com/p/175294/Lytics-Customer-Data-Platform/> |
| en-AE | <https://www.capterra.ae/software/175294/lytics-customer-data-platform> |
| en-AU | <https://www.capterra.com.au/software/175294/lytics-customer-data-platform> |
| en-CA | <https://www.capterra.ca/software/175294/lytics-customer-data-platform> |
| en-GB | <https://www.capterra.co.uk/software/175294/lytics-customer-data-platform> |
| en-IE | <https://www.capterra.ie/software/175294/lytics-customer-data-platform> |
| en-IL | <https://www.capterra.co.il/software/175294/lytics-customer-data-platform> |
| en-IN | <https://www.capterra.in/software/175294/lytics-customer-data-platform> |
| en-NZ | <https://www.capterra.co.nz/software/175294/lytics-customer-data-platform> |
| en-SG | <https://www.capterra.com.sg/software/175294/lytics-customer-data-platform> |
| en-ZA | <https://www.capterra.co.za/software/175294/lytics-customer-data-platform> |
| es | <https://www.capterra.es/software/175294/lytics-customer-data-platform> |
| es-AR | <https://www.capterra.com.ar/software/175294/lytics-customer-data-platform> |
| es-CL | <https://www.capterra.cl/software/175294/lytics-customer-data-platform> |
| es-CO | <https://www.capterra.co/software/175294/lytics-customer-data-platform> |
| es-CR | <https://www.capterra.co.cr/software/175294/lytics-customer-data-platform> |
| es-DO | <https://www.capterra.do/software/175294/lytics-customer-data-platform> |
| es-EC | <https://www.capterra.ec/software/175294/lytics-customer-data-platform> |
| es-MX | <https://www.capterra.mx/software/175294/lytics-customer-data-platform> |
| es-PA | <https://www.capterra.com.pa/software/175294/lytics-customer-data-platform> |
| es-PE | <https://www.capterra.pe/software/175294/lytics-customer-data-platform> |
| fr | <https://www.capterra.fr/software/175294/lytics-customer-data-platform> |
| fr-BE | <https://fr.capterra.be/software/175294/lytics-customer-data-platform> |
| fr-CA | <https://fr.capterra.ca/software/175294/lytics-customer-data-platform> |
| fr-LU | <https://www.capterra.lu/software/175294/lytics-customer-data-platform> |

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